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Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies

Sales and Marketing Management

The post Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies appeared first on Sales & Marketing Management.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm.

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Domino’s Saves Company With Emergency Pizza Promotion

Grant Cardone

How did Domino’s emergency pizza bring the company back from a disastrous sales slump? Break In Case Of Domino’s Pizza Emergency A few years ago, Domino’s was reeling […] The post Domino’s Saves Company With Emergency Pizza Promotion appeared first on GCTV.

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After IKEA Sales Plummet, Company Slashes Prices

Grant Cardone

It seems like this furniture company might need to take another glance at the building instructions… IKEA sales dropped this year after withdrawn customers suffered from economic uncertainty. But is the company’s reliable strategy enough to get out of this mess?

Company 118
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x

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Introducing the ZoomInfo 5000: A Curated Dataset of the World’s Most Influential Companies

Zoominfo

So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? The 5,000 companies included in the ZI 5000 were selected based on their significance, scale, and strategic influence across sectors and industries.

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Taking a Deep Dive into Payment Processing Companies, Here’s What I Found

Hubspot Sales

As a result, more payment processing companies and gateways have emerged. I was curious about what exactly goes into payment processing and how these companies play a role, so I did a deep dive — here’s what I learned. 5 Payment Processing Companies Why is Payment Processing Important? Why is Payment Processing Important?

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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The Blueprint for Better Sales Onboarding

Onboarding – every company does it, but shockingly few do it really well. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding. Download the eBook today!

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Aggregage Intent Signal Service

View companies and titles signaling intent. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

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Secret Sauce: How the Behavior Change Cycle Will Improve Call Center Sales Success

Companies invest millions each year to optimize their call center sales processes and results, yet research shows that sales representatives are not actually doing the basic behaviors defined by the carefully crafted workflows.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

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Intent Signal Data 101

This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data?