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College Commencement Address

Your Sales Management Guru

College Commencement Address. No, I did not deliver a college commencement address, but the idea of what I might say if I had the opportunity is intriguing. operationalizes” business and sales management systems and processes that pull revenue out of the doldrums into the fresh zone. What about you? What about you?

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Implementing Marketing Automation Tools for Mid-Sized Company Clients

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Unpacking the Essential Benefits and Impacts of Implementing Marketing Automation Tools for Mid-Sized Company Clients Marketing automation tools can be transformative for your mid-sized clients. So, why is marketing automation important? These tools effectively streamline, automate, and measure marketing tasks and workflows.

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Overcoming Price Objections in Consultative Selling for Internet Marketing Sales

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Approaches to Overcoming Price Objections in Consultative Selling for Internet Marketing Sales Today As internet marketing sales professionals, we often grapple with a recurring issue, overcoming price objections inherent in consultative selling for internet marketing sales.

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Leveraging Local Influencers in Digital Marketing for Mid-Sized Companies

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Understanding the Potential of Local Influencers In the ever-evolving arena of digital marketing for mid-sized businesses, tapping into local influencers has become a critical strategy. Their deep-seated ties within the community can aid mid-sized businesses in penetrating regional markets and cultivating loyalty among local consumers.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28

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Improving Lead Generation in Sales

Sales and Marketing Management

Author: Larry Caretsky, CEO, Commence Corporation. Teaser: Four key questions can form the basis of a formalized qualification process that sales reps use to qualify leads instead of relying on their “gut instinct” or potentially biased opinions formed by their knowledge of the lead. read more'

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How to Upsell and Cross-Sell Digital Marketing Services to Small Business Clients?

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Mastering the Art of Upselling Digital Marketing Services to Small Business Clients For sales teams at digital marketing agencies, mastering the art of upselling digital marketing services to small business clients is critical. Consider cross-selling as another effective strategy.