Commence Marketing Prospecting 
No More Cold Calling
NOVEMBER 21, 2013
You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28
Sales and Marketing Management
JANUARY 23, 2014
Author: Larry Caretsky, CEO, Commence Corporation. A planned and repeatable process means your sales staff will focus on the best prospects and spend minimal time with unqualified leads. A planned and repeatable process means your sales staff will focus on the best prospects and spend minimal time with unqualified leads.
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No More Cold Calling
JUNE 14, 2012
In his commencement address, he said, “Turn off your computer. Business technology is helpful, too (think, CRM, automated marketing)—but no matter how newfangled, cross-platform, or enhanced, “ You Are the Ultimate Sales Technology.”. phone and talk to your sales prospects and clients. Get Talking. Old news…yes.
Sales Hacker
NOVEMBER 19, 2020
Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.
Zoominfo
SEPTEMBER 9, 2020
And let’s not forget, most organizations offer solutions that address multiple problems to either expand their addressable market or maximize the lifetime value of its existing customer base. There is a fundamental difference between a Total Addressable Market (TAM) and what your true active market. Timing is everything.
PandaDoc
JANUARY 14, 2019
The Christmas and holiday commercials are over and predictions about the new year have commenced. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year.
Salesmate
NOVEMBER 30, 2020
This is what happens when sales conversations commence with a boring introduction. Try to make your sales conversations compelling to capture the interest of a prospect. In just a few seconds, the potential prospects decide whether they should stay on the call or focus on something more productive. How to do that?
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