Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Mindtickle

AUGUST 28, 2023

With those unique circumstances in mind, the importance of effective sales training cannot be overstated. In this blog post, we’ll outline the unique challenges faced in pharmaceutical sales training and provide practical solutions. What are some challenges in pharmaceutical sales training?

Pharmaceuticals 52

Pharmaceuticals Training Collateral Face-to-face 52

Mindtickle

JUNE 20, 2024

Are you struggling to train and certify your network of automotive dealerships? Whether you are an automaker or parts manufacturer, managing a distributed field force of dealerships and keeping them updated on training and certifications can be challenging. This is what typical Learning Management Systems (LMS) deliver.

Automotive 40

Automotive Training Collateral Distribution 40

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.

Training 300

Training Sales Management Hiring Social Selling 300

Highspot

APRIL 2, 2019

The best sellers use tailored sales collateral — materials developed by their business to support the sales process — to engage prospects at the right time with the right information to close deals faster. Today’s most effective collateral bears little resemblance to the jargon-heavy brochures of years past.

Collateral 40

Collateral Case Study How To Buyer Persona 40

Allego

MAY 24, 2023

This article originally appeared on Training Industry. Effective new hire training is critical to business success. These standardized structures often involve giving out handbooks and orientation on company policies, employee expectations and technology training. Store all training content in one place.

Hiring 62

Hiring Training Handbook Scale 62

Allego

JULY 21, 2022

More than that, modern sales enablement enables hybrid teams to close more deals thanks to an up-to-date approach to sales training , coaching , and content. Getting qualitative data on usage and quantitative feedback on whether collateral is succeeding. Product and Process Training. Performance Insight.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

Allego

JANUARY 28, 2020

2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach. The Future is Now.

Training 99

Training Video Collateral Face-to-face 99

Janek Performance Group

AUGUST 21, 2024

Consider targeted sales training and coaching to boost the specific skills to meet your goals. If this number is lagging, consider personalized sales collateral to close more deals. To maintain midyear momentum, provide your team with the tools, resources, and training they need to succeed.

Collateral 62

Collateral Motivation Competition B2C 62

Showpad

JUNE 15, 2020

Sales training programs offer your reps the opportunity to develop their sales skills and connect with customers more meaningfully — when set up and executed properly. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. . Components of a successful sales training program.

Training 83

Training How To Sales Enablement Distribution 83

Sales and Marketing Management

NOVEMBER 17, 2019

A sales skills assessment will enable you to do that and provide structure for your future training, recruiting, or redistribution plans. Train to the skills gap. Following a skills assessment, you need to address training. Training isn’t a one-size-fits-all solution. Review your sales collateral.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Sales 2.0

APRIL 23, 2020

Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. A shock to the system like this crisis is often what it takes for people to make big changes. Adapting your products/services to the specialized needs of large accounts. Managing your pipeline to the longer decision-making timelines of large accounts.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Mindtickle

JULY 24, 2024

In this blog, we’ll explore how the Mindtickle mobile app significantly boosts your organization’s sales by enhancing training, collaboration, and productivity. With the advancement of mobile technology , sales enablement jumped forward, offering perpetual access to sales training and content.

Closing 52

Closing Collateral Top of Funnel Sales Enablement 52

Janek Performance Group

NOVEMBER 13, 2024

Sales Training—Is your team’s training still relevant? Industry-Specific Sales Training : No two organizations are the same—and neither are sales teams! Consider training sessions—the investment you make now will create vital impacts later! Provide examples from the past year to motivate and inform strategies.

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Allego

NOVEMBER 11, 2021

You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Activate Content. You can curate, repurpose, and share this content. Harvest In-Field Intel. Go Virtual.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

DECEMBER 14, 2022

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Motivations.

Sales Meeting 95

Sales Meeting Meeting Collateral Ideal Customer Profile 95

Mindtickle

MARCH 22, 2018

To do this successfully, modern sales reps need on-demand access to content and training in one place so they can be ready for any buyer conversation. True sales readiness today means that training content and customer content are linked at the hip. Have your reps completed their assigned training?

Training 52

Training Collateral Buyer Persona Sales Enablement 52

Mindtickle

MARCH 22, 2018

To do this successfully, modern sales reps need on-demand access to content and training in one place so they can be ready for any buyer conversation. True sales readiness today means that training content and customer content are linked at the hip. Have your reps completed their assigned training?

Training 52

Training Collateral Buyer Persona Sales Enablement 52

Mindtickle

JUNE 28, 2024

By making it easy and fast to create engaging training content and serve up-to-date sales collateral to medical device reps, Mindtickle helps health tech and med tech companies stay ahead of the curve and the competition.

Company 52

Company Closing Exercises Collateral 52

Sales Hacker

AUGUST 12, 2021

Essential collateral: buyer personas, deal milestone timelines. To ensure the right people are involved in the conversation at the correct times, you need to provide your employees with the right materials, training, and guidance. Essential collateral: plays or scripts with qualifying questions that round out the buying team.

Decision Maker 125

Decision Maker Buyer Persona Collateral Case Study 125

Showpad

DECEMBER 11, 2020

As a sales manager, it’s important to recognize that you have a better chance of slowly but steadily building a talented sales team with the help of a strong sales training platform than you do of hitting home runs on every hire and creating an elite group out of sheer luck. It must support your sales training program.

Training 59

Training Hiring Exercises Collateral 59

Sales and Marketing Management

MAY 27, 2019

Every year, the average company spends a combined $21,600 on sales enablement and training per representative. It’s better to ask about their roadblocks and provide creative branded content and collateral that addresses those themes. Is the marketing collateral you create easy to find? Instead, just ask its members point-blank.

Marketing 302

Marketing Collateral InsideView Competition 302

Allego

AUGUST 24, 2021

Sales enablement is an emerging function that serves as the glue to unite previously siloed activities including sales content management, onboarding and training, product launches, coaching, and virtual selling. 2 Seller Training. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

DocSend

MAY 17, 2022

At a high-level, a sales enablement tool can do two things: help teach your sales team how to sell and enable their ability to sell by providing training, documents, and guidance. Tools like these are most effective when the sales process doesn’t vary much and reps simply need a place to keep all selling collateral up-to-date and organized.

Negotiation 98

Negotiation Tools Collateral Hiring 98

Zoominfo

AUGUST 8, 2024

Sales enablement is the process of providing content, guidance, and training for sales teams to effectively onboard, interact with buyers, shorten the sales cycle, and ultimately win more deals. Sales engineering, customer success, and support teams all require content and training. What is Sales Enablement?

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Pipeliner

OCTOBER 30, 2024

Furthermore, by addressing niche sales challenges, podcasts become a resource for training new sales reps. For example, if an AI tool identifies that a segment on overcoming pricing objections receives high replay rates, this indicates a need to delve deeper into pricing strategies in future episodes or even create specific sales collateral.

Top of Funnel 104

Top of Funnel Strategy Lead Rank Lead Scoring 104

Mindtickle

SEPTEMBER 30, 2020

Part of the problem was the company’s content repository: Halcyon Knights relied exclusively on Microsoft’s Sharepoint to store and share marketing collateral and learning materials. We need to train people on how to do business development and sales,” said Leah. “We We need to train them on how to send out content.

Collateral 98

Collateral Face-to-face Ideal Customer Profile Scale 98

Sales 2.0

MARCH 1, 2023

Tools without training hinder growth As mentioned by one of the previous interviewees in this series, training your sales team on the usage of new tools is critical, and frequently inadequate or missing completely. If you give people a lot of great tools but then let them go run free, without being trained on them.

Opportunity 195

Opportunity Buyer Collateral Tools 195

Allego

SEPTEMBER 17, 2020

The right technology solution enables sellers to do personalized outreach, record videos, manage content, and share collateral and videos with prospects. Content creation can be an obstacle for rep success unless they’re empowered to create and curate just-in-time content alongside formal marketing and product collateral. Learn More.

Collateral 147

Collateral How To Video Face-to-face 147

Allego

APRIL 21, 2020

The speed of change raised the bar for training and ongoing productivity. Yet in-person training and face-to-face communications are two things we cannot do right now. Fortunately, there are proven tactics to transform a traditional meeting or training session into a virtual one. What are you hearing from training managers?

Cancellation 71

Cancellation Training Hiring Face-to-face 71

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Deliver Just-in-Time Sales Learning and Training The skill level of your sales reps also plays a key role in increasing their productivity.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Highspot

JANUARY 18, 2024

For example, with the Content Scorecard in Highspot, you can see which assets are getting used and influencing business results, allowing you to keep the most impactful content, update outdated materials, and retire ineffective sales collateral.

Data 52

Data Government Collateral Analytics 52

Allego

MARCH 14, 2024

Centralize Content: Consolidate all your marketing collateral, training materials, and sales enablement assets into a single, easily accessible location. Purposeful Use of Collateral: Begin by ensuring every piece of content has a clear purpose and is used correctly within the sales process.

Strategy 62

Strategy Collateral Distribution Analytics 62

Allego

JULY 31, 2023

They need access to multiple things related to their job, such as how to use sales tools, sales collateral, product information, presentation decks, HR documents, and training materials. Buyers receive outdated sales collateral. People need continual training for the life of the platform, Forrester said.

Buyer 62

Buyer Collateral Scale Survey 62

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. Author: Frank V.

SAP 177

SAP Face-to-face Hiring Exercises 177

DiscoverOrg Sales

DECEMBER 4, 2017

Additionally, sales spends too much time on non-selling activities, which may include searching for relevant content, or even creating sales collateral themselves. Training, training, training. In particular, focus on areas of training and coaching if you are looking to improve sales performance.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Allego

OCTOBER 27, 2020

Get qualitative data on usage and quantitative feedback on whether collateral is succeeding. Today’s sales enablement professionals must provide transformative experiences that encompass foundational training and reinforcement to just-in-time learning at the moment of need. Make sure reps understand how and when to use each asset.

Sales Enablement 71

Sales Enablement Collateral Strategy Exercises 71