Mindtickle

AUGUST 28, 2023

The intricacies of pharmaceutical products, stringent regulatory guidelines, and the critical role healthcare professionals play in decision-making create a complex environment for sales reps. With those unique circumstances in mind, the importance of effective sales training cannot be overstated.

Pharmaceuticals 52

Pharmaceuticals Training Collateral Face-to-face 52

Highspot

APRIL 17, 2020

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Competitor Battlecards. Industry Overviews.

Collateral 52

Collateral Case Study Marketing Guidelines 52

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success.

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Training Sales Management Hiring Social Selling 300

Mindtickle

JUNE 20, 2024

Are you struggling to train and certify your network of automotive dealerships? Whether you are an automaker or parts manufacturer, managing a distributed field force of dealerships and keeping them updated on training and certifications can be challenging. This is what typical Learning Management Systems (LMS) deliver.

Automotive 40

Automotive Training Collateral Distribution 40

Allego

JULY 21, 2022

They must be proactive in finding prospects, nurturing digital buyers, and winning sales. That’s where sales enablement comes in. One of the best growth strategies for manufacturing companies is implementing an effective B2B sales enablement strategy. Tactics include: Creating a centralized repository of updated sales materials.

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Sales Enablement Company Collateral Hiring 117

Janek Performance Group

AUGUST 21, 2024

At the midpoint of the year, sales organizations face a critical juncture. In the transition from Q2 to Q3, sales leaders have a good idea of their progress. Here, we will explore strategies to maintain midyear sales momentum and ensure continued success. By Q3, much has changed from the beginning of the year.

Collateral 62

Collateral Motivation Competition B2C 62

Highspot

APRIL 2, 2019

The best sellers use tailored sales collateral — materials developed by their business to support the sales process — to engage prospects at the right time with the right information to close deals faster. Today’s most effective collateral bears little resemblance to the jargon-heavy brochures of years past.

Collateral 40

Collateral Case Study How To Buyer Persona 40

Sales and Marketing Management

NOVEMBER 17, 2019

Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Train to the skills gap. Training isn’t a one-size-fits-all solution.

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Collateral Sales Qualified Lead Guarantee Resources 230

Allego

JANUARY 28, 2020

2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach. Integration of AI into Daily Functions.

Training 99

Training Video Collateral Face-to-face 99

Sales 2.0

MARCH 1, 2023

This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI. Do you agree with that?

Opportunity 195

Opportunity Buyer Collateral Tools 195

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 104

Top of Funnel Strategy Lead Scoring Lead Rank 104

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

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Sales Enablement Strategy Scale Hiring 130

Janek Performance Group

NOVEMBER 13, 2024

As you prepare for your next sales kickoff, it’s important to make every step count. Sales Training—Is your team’s training still relevant? Skill-Building Sessions : Sales are always changing—and so do customers, becoming more sophisticated as they seek solutions. Product Knowledge—What’s changed?

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Showpad

JUNE 15, 2020

Critical to the success of a sales team is skill development — not just as a whole, but for each contributing representative. Sales professionals are expected to be experts in their industry and the products or services they sell. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. .

Training 83

Training How To Sales Enablement Distribution 83

Allego

MAY 24, 2023

This article originally appeared on Training Industry. Effective new hire training is critical to business success. These standardized structures often involve giving out handbooks and orientation on company policies, employee expectations and technology training. Store all training content in one place.

Hiring 62

Hiring Training Handbook Scale 62

Sales and Marketing Management

MAY 27, 2019

But the most important audience you have isn’t potential partners or customers – it’s the folks on your sales team. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. So how can you create that genuine bond between sales and marketing teams? Start from the top.

Marketing 302

Marketing Collateral InsideView Competition 302

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Activate Content.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

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Sales Meeting Meeting Collateral Ideal Customer Profile 95

Allego

AUGUST 24, 2021

Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Sales Hacker

AUGUST 12, 2021

Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.

Decision Maker 125

Decision Maker Buyer Persona Collateral Case Study 125

Allego

JANUARY 24, 2023

While the exact number ranges between 27% and 36%, depending on the survey, the message is clear: Sales reps spend the bulk of their day on activities that don’t directly generate revenue for your company. 4 Strategies to Increase Sales Rep Productivity 1. Allego research found sales teams have 5-13 tools in their technology stack.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. Most learning in sales is through peer learning in specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. Citizens Bank has cut its training time in half.

SAP 177

SAP Face-to-face Hiring Exercises 177

Sales 2.0

APRIL 23, 2020

Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Adapting sales compensation plans to the realities of selling to large accounts.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Allego

MARCH 14, 2024

Every sales pro knows that content is essential for forming strong customer relationships and building trust. This raises a couple challenges: How to educate sales reps about the content you have: New sales reps are unfamiliar with your content. They do not know what is in your vast collection of sales content.

Strategy 62

Strategy Collateral Distribution Analytics 62

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

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Sales Enablement Collateral Decision Maker Study 295

DocSend

MAY 17, 2022

What is sales enablement? At a high-level, a sales enablement tool can do two things: help teach your sales team how to sell and enable their ability to sell by providing training, documents, and guidance. A lot of what a sales enablement tool does is teach reps how to sell or store information they need to sell.

Negotiation 98

Negotiation Tools Collateral Hiring 98

Showpad

DECEMBER 11, 2020

It’s fair to say sales is an art as well as a science. However, that inherent talent isn’t the norm since most skilled sales agents started as novices and honed their talents over time. Contrarily, a subpar platform can actively detract from the operational efficiency and performance of the sales department.

Training 59

Training Hiring Exercises Collateral 59

Allego

DECEMBER 20, 2023

This presents a significant challenge for sales teams that struggle to adapt to these evolving expectations. To stand out and capture B2B buyers’ attention, sales reps need innovative technology that enables them to engage buyers in a meaningful way, provide personalized content, and track their progress throughout the buyer journey.

Software 125

Software Software Lead Rank Vendor 125

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Mindtickle

JULY 24, 2024

In B2B sales, sellers need seamless, in-the-moment access to the materials that will engage buyers and close deals. In this blog, we’ll explore how the Mindtickle mobile app significantly boosts your organization’s sales by enhancing training, collaboration, and productivity.

Closing 52

Closing Collateral Top of Funnel Sales Enablement 52

Zoominfo

OCTOBER 20, 2023

Top Tips for Emails That Convert Writing a great sales email sequence means adhering to some basic principles. Here are some time-tested tips that ZoomInfo uses to train its own top-flight sales team on the art of writing great cold emails: 1. Get to the point. Focus on the customer. Keep the conversation moving.

Scale 130

Scale How To Buyer Intent Intent Data 130

Pipeliner

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Sales Enablement 97

Sales Enablement Buyer Persona Collateral Resources 97

SBI Growth

FEBRUARY 11, 2013

Over the last 18-24 months Sales Operations leaders have experienced Diminishing Authority. The Chief Sales Officer is not relying on Ops to translate data into insight. Sales Ops has lost some of its credibility. We have helped numerous Sales Ops leaders take back authority. Diminishing Authority is easy to spot.

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Collateral Customer Service Data Buyer 334

Mindtickle

JUNE 28, 2024

In medical device sales, staying ahead requires more than constant product innovation—it requires a flexible and adaptive approach to enabling your reps to sell your rapidly evolving product line. Before Mindtickle, their sales enablement efforts were manual and analog. Let’s dive in.

Company 52

Company Closing Exercises Collateral 52

Allego

JANUARY 18, 2024

In the rapidly evolving world of sales enablement , staying ahead of the curve is not just an advantage—it’s a necessity. The emergence of generative AI and the proliferation of GPTs has opened a new horizon for sales enablement managers, as it has for sales teams, promising greater efficiency, innovation, and revenue growth.

Sales Enablement 71

Sales Enablement Hiring Customer Webinar Metrics 71

Mindtickle

MARCH 22, 2018

To do this successfully, modern sales reps need on-demand access to content and training in one place so they can be ready for any buyer conversation. True sales readiness today means that training content and customer content are linked at the hip. What will sales look like over the coming year?

Training 52

Training Collateral Buyer Persona Sales Enablement 52

Mindtickle

MARCH 22, 2018

To do this successfully, modern sales reps need on-demand access to content and training in one place so they can be ready for any buyer conversation. True sales readiness today means that training content and customer content are linked at the hip. What will sales look like over the coming year?

Training 52

Training Collateral Buyer Persona Sales Enablement 52