Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Allego

JULY 9, 2020

Sales productivity has never been more important, yet sales teams today face tougher obstacles than ever as the current crisis makes most in-person interactions impossible. Almost 90 percent of sales have moved to a remote model since the pandemic began, according to McKinsey. 3: Diagnose Training Issues.

Hiring 159

Hiring Training Scale Collateral 159

SBI Growth

DECEMBER 24, 2012

When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Too Much Love for the Legacy Sales Organization. Is it possible you have a problem?

Hiring 326

Hiring Lead Rank Collateral Case Study 326

Sales and Marketing Management

NOVEMBER 17, 2019

Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Train to the skills gap. Training isn’t a one-size-fits-all solution.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Pipeliner

OCTOBER 30, 2024

In today’s digital landscape, businesses are increasingly turning to innovative strategies to enhance sales and build deeper relationships with their audience. One such strategy is leveraging AI in podcasting , creating a powerful synergy that transforms sales teams’ approaches.

Top of Funnel 105

Top of Funnel Strategy Lead Rank Lead Scoring 105

LevelJump

DECEMBER 15, 2020

Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.

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Collateral Examples Sales Coaching 98

SBI Growth

FEBRUARY 24, 2014

Recently I had a conversation with a Sales Enablement leader. He mentioned the obstacles he faces in creating compelling sales training for new products. One of his biggest hurdles was the lack of alignment between training and marketing. Sales was telling one story while the marketing content said something else.

Sales Enablement 200

Sales Enablement Marketing Collateral Face-to-face 200

Highspot

NOVEMBER 24, 2024

Imagine having a sales team that hits or exceeds their targets without fail. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention.

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Sales Enablement Training Top of Funnel How To 52

SBI Growth

NOVEMBER 27, 2013

The sales team didn’t have a chance. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals. Training material/courseware for sales team. Early stage marketing collateral. So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

SBI Growth

NOVEMBER 19, 2013

Sales reps want solid materials to support them in sales campaigns. Having the right content enables the sales rep to have the best chance to make a sale. In this post, I’ll discuss 5 critical actions that need to take place to enable your sales force. The missing content needed by the sales team.

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Outsourcing Services Buyer Persona Infusion Exercises 317

Hubspot Sales

NOVEMBER 22, 2024

But, oof, I don‘t need to tell you how challenging life in sales can be. Whether you win or lose, it doesn't stop the sales targets from rolling in each month. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. Long and skinny? But don’t be fooled!

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

SBI Growth

MARCH 2, 2013

Effective mantras can span sales opportunities and resonate with the customers’ buying criteria. The intersection of your offerings and the customers’ wants – that is where you’ll find your win theme and a winning sales strategy. Jumping the gun – In this case, win themes are developed too early in the sales cycle.

Meeting 316

Meeting Customer Scale Collateral 316

Allego

AUGUST 24, 2021

Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

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Hiring Referrals Cold Calling B2B 197

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. Most learning in sales is through peer learning in specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. Citizens Bank has cut its training time in half.

SAP 177

SAP Face-to-face Hiring Exercises 177

Sales 2.0

MARCH 1, 2023

This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI. Do you agree with that?

Opportunity 195

Opportunity Buyer Collateral Tools 195

DiscoverOrg Sales

MAY 30, 2018

Sales and marketing event season just ended. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. That’s frustrating. The availability of data is truly democratizing growth. It’s about being growthbound.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . Even traditionally person-to-person B2B models like legal services, human resources consulting, and offsite training and team building have embraced various online options.

Trends 333

Trends Marketing Lead Rank Conference 333

Allego

JANUARY 28, 2020

2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach. Integration of AI into Daily Functions.

Training 99

Training Video Collateral Face-to-face 99

Sales Hacker

AUGUST 12, 2021

Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.

Decision Maker 130

Decision Maker Buyer Persona Collateral Case Study 130

Allego

JULY 21, 2022

They must be proactive in finding prospects, nurturing digital buyers, and winning sales. That’s where sales enablement comes in. One of the best growth strategies for manufacturing companies is implementing an effective B2B sales enablement strategy. Tactics include: Creating a centralized repository of updated sales materials.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Activate Content.

Revenue 128

Revenue Scale Collateral Harvest 128

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Sales Meeting 122

Sales Meeting Meeting Collateral Ideal Customer Profile 122

Bigtincan

NOVEMBER 16, 2021

Sales Collateral Management is the process of creating, storing, and simplifying access to all the collateral that salespeople and marketing teams need. It enables salespeople to locate the right collateral at the right time, empowering them to sell with confidence. Case Studies. White Papers. Customer Persona Documents.

Collateral 59

Collateral Enterprise Enterprise Case Study 59

SBI

JUNE 26, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Day ~15: User training sessions.

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Top of Funnel Collateral SalesForce Prospecting 123

Mindtickle

JANUARY 25, 2024

Any organization aiming to grow revenue must make sales engagement a priority. When buyers are engaged, they’re more likely to advance through the sales funnel – and make a purchase. In order to engage buyers, sales reps must deliver the right information at the right time. The right sales collateral is essential.

Collateral 59

Collateral Top of Funnel Closing Buyer Persona 59

Janek Performance Group

NOVEMBER 13, 2024

As you prepare for your next sales kickoff, it’s important to make every step count. Sales Training—Is your team’s training still relevant? Skill-Building Sessions : Sales are always changing—and so do customers, becoming more sophisticated as they seek solutions. Product Knowledge—What’s changed?

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Mindtickle

NOVEMBER 24, 2024

With the right sales collateral, your sellers can effectively engage each buyer no matter where they are on their purchase journey. Sales collateral can take many forms from sell sheets and presentations to case studies and ebooks. What is sales collateral and why is it important? But why is it important?

Collateral 52

Collateral Top of Funnel Closing Case Study 52

Hubspot Sales

MAY 5, 2020

And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. Those are what allow you to tweak your sales process and fill gaps in knowledge as needed. Sales Analysis Reports. Image Source.

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Analysis Report Churn Collateral 142

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. It creates a culture of continuous improvement so marketing, customer success, and sales teams can work in sync and maximize efficiency at every stage of the buyer journey.

Lead Rank 52

Lead Rank Lead Scoring Incentives Incentive 52

Allego

SEPTEMBER 17, 2020

There’s both a greater need and an opportunity to follow up after virtual sales calls with something that will differentiate your value proposition. The best way to tackle these challenges is to amplify and enhance the sales cycle with a one-two punch of technology and content. Challenge 3: Differentiating Your Value Proposition.

Collateral 147

Collateral How To Video Face-to-face 147

Vengreso

JANUARY 10, 2025

Having a robust sales enablement framework is crucial for driving success and outperforming competitors. With an effective framework, organizations can empower their sales teams to close more deals, increase productivity , and enhance customer engagement. What is Sales Enablement?

Sales Enablement 66

Sales Enablement How To Webinar Metrics Objections 66

Showpad

JUNE 15, 2020

Critical to the success of a sales team is skill development — not just as a whole, but for each contributing representative. Sales professionals are expected to be experts in their industry and the products or services they sell. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. .

Training 83

Training How To Sales Enablement Distribution 83

Hubspot Sales

OCTOBER 4, 2019

How mature is your organization’s sales enablement structure? Sales enablement is the process of providing your company’s sales team with the resources they need to be successful. Common sales enablement resources include tools, automation, content, and information that prepares your reps to close new business.

Pivotal 103

Pivotal Collateral Sales Enablement Scale 103

Hubspot Sales

OCTOBER 8, 2019

This is especially important for sales professionals — and sales organizations are making greater strides to ensure their reps are successful on the job. In a field where turnover is high, giving sales reps access to resources needed to effectively and efficiently close more deals can have a major impact on your company’s bottom line.

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Sales Enablement Tools Top of Funnel Collateral 109