Hubspot Sales

AUGUST 31, 2023

With hundreds of AI sales tools in the market, picking the right ones for your tech stack can be confusing and daunting. To help you out, we’ve handpicked the top 10 AI tools for sales teams. We’ve also listed the top use cases of AI sales tools, along with a few best practices to help you get the most out of them.

Tools 119

Tools Lead Rank Sales Goal Lead Scoring 119

Keith Rosen

MAY 26, 2013

How many times do you follow up with a prospect who you’ve sent collateral material to only to find that they haven’t gotten around to reviewing it? Sending out a brochure does not overcome any objection. The irony is, the act of sending out material to a prospect actually creates an objection.

Collateral 133

Collateral Cold Calling Analysis Call-back 133

Nutshell

NOVEMBER 20, 2024

With it, you’ll have the information you need to make data-driven decisions related to your approach and objectives that could impact business growth. Determine your sales report objectives Defining the primary and secondary goals of your sales report and template is a critical step. Want even more tips for driving sales success?

Report 62

Report Examples How To Sales Forecasts 62

Vengreso

JANUARY 10, 2025

By focusing on marketing teams sales enablement, businesses can align their sales and marketing teams through strategic collaboration, fostering regular communication, shared tools, and a culture shift. Objectives Objectives within a sales enablement framework must be clearly defined and measurable.

Sales Enablement 66

Sales Enablement How To Webinar Metrics Objections 66

Allego

SEPTEMBER 17, 2020

To master virtual selling, you need to differentiate yourself, nurture prospects, handle objections, and fight screen fatigue—all at the same time. Live video conferencing tools can only take you so far. Sales managers must use this tech stack to support sellers with tools to coach, review calls and presentations, and give feedback.

Collateral 147

Collateral How To Video Face-to-face 147

Allego

AUGUST 24, 2021

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. This means powering up content with relevant talk tracks, best practices, win stories, and SME knowledge that sellers need to handle objections, nurture prospects, and close deals.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Braveheart Sales

JULY 29, 2021

Be prepared for routinely heard price objections! Identify the list of price objections that salespeople hear on a regular basis, and then prepare the most effective responses for diffusing those objections. Most simply hope their salespeople can do a good job of handling objections. A Price Objection FAQ.

Objections 76

Objections Face-to-face Collateral Call-back 76

Sales Hacker

DECEMBER 14, 2022

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Objections. Collateral.

Sales Meeting 122

Sales Meeting Meeting Collateral Ideal Customer Profile 122

Hubspot Sales

OCTOBER 4, 2019

Common sales enablement resources include tools, automation, content, and information that prepares your reps to close new business. We have standard measures of success that are directly related to the company’s overall objectives. My company’s business objectives are clearly tied to sales performance.

Pivotal 103

Pivotal Collateral Sales Enablement Scale 103

Janek Performance Group

NOVEMBER 13, 2024

Set Goals for the Kickoff : Make it clear what the purpose of the kickoff is, setting objectives such as skill development, product knowledge and team alignment. Include modules on negotiation , objection handling, closing techniques , and relationship-building. Technology and Tools Review—Is your team equipped with what they need?

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Sales and Marketing Management

MARCH 1, 2021

They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. It’s one of our most powerful learning tools. Reps improve by seeing how their peers perform key tasks.

SAP 177

SAP Face-to-face Hiring Exercises 177

Allego

NOVEMBER 11, 2021

You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Invest in the Right Tools. Activate Content. Make It Mobile. Go Virtual.

Revenue 128

Revenue Scale Collateral Harvest 128

Mindtickle

NOVEMBER 24, 2024

With the right sales collateral, your sellers can effectively engage each buyer no matter where they are on their purchase journey. Sales collateral can take many forms from sell sheets and presentations to case studies and ebooks. What is sales collateral and why is it important? First things first: what is sales collateral?

Collateral 52

Collateral Top of Funnel Closing Case Study 52

Allego

JULY 21, 2022

This agile approach gives your sales team the tools, expertise, and content at their moment of need to engage buyers and close more deals. Getting qualitative data on usage and quantitative feedback on whether collateral is succeeding. Reps can also use the tool to get advice and tips from their peers about their presentations.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

Highspot

MARCH 24, 2025

A CRM platform with revenue intelligence, sales enablement , and predictive analytics tools creates a single source of truth. Work on hosting regular skill development trainingonline and in personwhile providing easy, centralized access to updated content and sales collateral that aligns with your GTM strategy.

Lead Scoring 52

Lead Scoring Lead Rank Incentive Incentives 52

Zoominfo

APRIL 26, 2018

Sales development reps use six tools on average ( source ). The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence ( source ). Today we share our own set of productivity tips, in the form of sales productivity statistics. . Technology and Process.

Hiring 197

Hiring Referrals Cold Calling B2B 197

Hubspot Sales

MAY 5, 2020

To get there, you'll need key tools known as sales analysis reports. If all your reps are struggling to keep pace with your target average sales cycle length, then it's probably time to take an objective look at your operations. Marketing collateral usage. Image Source. And hopefully, your sales reps are using it to good effect.

Analysis 142

Analysis Report Churn Collateral 142

Allego

FEBRUARY 13, 2020

They need new tools to stay in the game. The videos showed the salesperson talking about how the sale evolved, how he or she moved the client to a decision of ‘Yes’, any helpful collateral, and how they used the competitive landscape in our favor. Handling Objections. We distributed these broadly.

Face-to-face 115

Face-to-face Channels How To Collateral 115

Highspot

NOVEMBER 24, 2024

Sales enablement training is a program designed to empower sales teams with the skills, knowledge, and tools they need to perform at their best, close more deals, and reach their goals. This, in turn, supports your business in achieving its objectives and staying ahead of the curve.

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

Showpad

JANUARY 12, 2020

The bottom line is that not only do you need the best assets, but also Sales enablement tools and software to deploy those materials. Such solutions are indispensable to carrying out the primary objectives of an enablement strategy: namely, ensuring reps have immediate access to marketing collateral or personalized coaching modules.

Sales Enablement 69

Sales Enablement Software Software Top of Funnel 69

Fill the Funnel

MARCH 18, 2014

The best time to ask is right after they have told you that they have been able to accomplish their objective because of your effort. A testimonial that says how awesome you are is nowhere near as powerful as when they tell everyone that they achieved their goal/objective because of selecting your product or service. Collateral.

Ideal Customer Profile 122

Ideal Customer Profile Customer LinkedIn Collateral 122

Sales Hacker

NOVEMBER 16, 2023

Read out Findings: Read out your findings to the entire go-to-market team, and share relevant collateral around the specific aims and objectives of your buying committee members. Depending on the specific personae involved in your buying committees, different emphases will be placed on different types of collateral.

Ideal Customer Profile 121

Ideal Customer Profile Collateral Forecasting Face-to-face 121

SBI

FEBRUARY 26, 2013

mobile tools can ignite productivity, shorten sales cycles, and provide. Use a content delivery tool that makes it possible to send electronic product collateral within seconds of entering the prospect’s information, automatically. Managers find this to be an invaluable tool for staying on top of their team’s opportunities.

Collateral 115

Collateral Revelation Trends CRM 115

The Pipeline

APRIL 15, 2011

With visibility into just which content your qualified leads are accessing, marketers can provide salespeople with additional content and collateral that matches buyer activity to help keep the momentum toward purchase moving along. Objection Handling. Sales Tool. Guest Post. Hiring Sales Talent. HR Management. Impact Questions.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Mindtickle

JULY 10, 2020

Aligning on sales processes helps identify potential gaps, which in turn can trigger the development of tools such as value-messaging workshops. Field requirements for collateral. Field reps need different content and collateral at each stage of the sales cycle. Common buyer objections.

Collateral 71

Collateral Face-to-face Sales Enablement Objections 71

Allego

DECEMBER 2, 2021

Salespeople must know where to locate the right marketing collateral for the right moment in the sales conversation—and be able to find it quickly. This type of just-in-time learning requires organizations to go beyond simply retrofitting existing learning tools for sales. Personalized Coaching and Feedback. Learn More.

Sales Enablement 139

Sales Enablement Positioning Coaching Collateral 139

Allego

AUGUST 18, 2022

They might say it’s tools to help reps sell more. The essentials include content, skills training, messaging, product knowledge, coaching, and tools to effectively sell your product or service. That means the sales enablement tool they use must have superior mobile and video performance on the go.

Sales Enablement 118

Sales Enablement Vendor ROI Collateral 118

Allego

MARCH 7, 2023

They monitor go-to-market programs, develop product strategies , research competitors, keep analysts informed, document the buying process, craft sales collateral, train sales on how to sell products, and much more. You’ll be able to hear how product messaging is resonating (or not) and hear first-hand buyer objections and pains.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Pipeliner

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Sales Enablement 97

Sales Enablement Buyer Persona Collateral Resources 97

Allego

JANUARY 12, 2022

Other sales leader resolutions I saw on social media: “Start giving reps objective coaching and feedback.”. At first organizations thought they could patch together tools and processes to tide them over until in-person sales resume. And remember to train your reps on how to use the tools.

How To 116

How To Selling Skills Collateral Microsoft 116

Mindtickle

APRIL 30, 2020

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Mindtickle

APRIL 30, 2020

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Allego

DECEMBER 11, 2020

You can activate sales collateral with messaging, talk tracks, and win stories to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. #2 Use a mobile platform so that formal sales collateral and informal learning is available from anywhere at any time.

Collateral 83

Collateral Marketing Harvest Scale 83

Allego

NOVEMBER 2, 2021

“Marketers develop a specific piece of content to communicate a certain point or overcome a particular objection: a video, thought leadership piece, or best practice example,” says Miller. Without that framing, the piece is a much less effective sales tool.”. Gain Insight into Content Effectiveness. Learn More.

Closing 125

Closing Strategy Video Collateral 125

BrainShark

AUGUST 16, 2022

There are sales enablement tools to enrich and streamline every stage of the SKO process for a highly effective event. For our SKO event this year, we used Brainshark presentations to survey reps about their preferences and to send an expectation document beforehand to get everyone aligned on objectives.

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

Mindtickle

APRIL 30, 2020

In a highly competitive environment, enabling your salespeople to be at their best—and giving them the right tools to do so—can make all the difference. Sales enablement refers to the training, tools, content management, and resources provided to the sales team to help them successfully close more deals.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Highspot

APRIL 10, 2025

It covers strategies, tools, and frameworks to boost sales execution. Youll learn how to equip reps with the right sales collaterals to effectively engage prospects and accelerate deal cycles. It should provide frameworks and tools, ensuring you can support sales teams effectively and drive measurable results.

Sales Enablement 52

Sales Enablement How To Lead Rank Lead Qualification 52