Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

DiscoverOrg Sales

DECEMBER 4, 2017

What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. “Changing the perspective within your organization is key … it’s not about aligning sales and marketing to each other, but aligning and integrating them both with the customer’s journey.”

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

SBI Growth

NOVEMBER 19, 2013

It starts with the Marketing departments buyer centered marketing strategy. They can then locate the right marketing collateral needed assist in the buying process. Generally, marketing teams struggle with producing content. Strong internal content utilizes personnel from Sales, Marketing, and Product Development.

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

Sales and Marketing Management

NOVEMBER 17, 2019

A sales skills assessment will enable you to do that and provide structure for your future training, recruiting, or redistribution plans. Train to the skills gap. Following a skills assessment, you need to address training. Training isn’t a one-size-fits-all solution. Review your sales collateral.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions.

Loyalty 190

Loyalty Scale Customer Marketing 190

The Pipeline

APRIL 15, 2011

How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. March 2008. February 2008.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

SBI Growth

DECEMBER 24, 2012

When the decision is made at the top, the collateral damage is multiplied. Ignoring Content Marketing. Take the simple example of Marketing Automation technology. However, Jim has not trained his team to follow a hiring process. Use it to compare your thought process to that of other executives. They usually go online.

Hiring 326

Hiring Lead Rank Collateral Case Study 326

Highspot

NOVEMBER 24, 2024

It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training. 54% of enablement teams that manage sales training programs report a six-percentage-point increase in customer retention. What is Sales Enablement Training? What Does Sales Enablement Training Include?

Sales Enablement 52

Sales Enablement Training Top of Funnel How To 52

SBI Growth

MARCH 2, 2013

marketing collateral, proposals, executive summaries, letters, emails, presentations, etc). Platforms: Methodologies, Processes, Training. If you’re theme sticks out, customers are more likely to remember it. Socialized – Once you have your theme, you need to spread it.

Meeting 316

Meeting Customer Scale Collateral 316

Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 2 Seller Training. Tapping into the Power of Sales Enablement.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around? So what do these patterns mean in the bigger picture?

Loyalty 130

Loyalty Scale Customer Marketing 130

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. It creates a culture of continuous improvement so marketing, customer success, and sales teams can work in sync and maximize efficiency at every stage of the buyer journey.

Lead Rank 52

Lead Rank Lead Scoring Incentives Incentive 52

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. We noticed that ~40% of the churned customers struggled with defining their Ideal Client Persona (ICP), which led to unsuccessful marketing campaigns." Organize internal sales collateral. Fletcher then uses AI to discover their challenges.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. Training and onboarding. Around 3 in 4 organizations use classroom training as their primary way to train salespeople ( source ). 44% looked to their manager, 35% to team training resources, and 24% to media ( source ).

Hiring 197

Hiring Referrals Cold Calling B2B 197

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Sales and Marketing Management

FEBRUARY 22, 2019

Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers. times lower rates than direct sellers.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Sales and Marketing Management

MARCH 1, 2021

Cespedes, Yuchun Lee and Mark Magnacca A lot of sales training misunderstands how salespeople learn. They pick up lessons about how to pitch, answer objections, use marketing collateral and other aspects of selling for that product in that market, while gaining confidence in their abilities. Author: Frank V.

SAP 177

SAP Face-to-face Hiring Exercises 177

Sales Hacker

AUGUST 12, 2021

Essential collateral: buyer personas, deal milestone timelines. To ensure the right people are involved in the conversation at the correct times, you need to provide your employees with the right materials, training, and guidance. Essential collateral: plays or scripts with qualifying questions that round out the buying team.

Decision Maker 130

Decision Maker Buyer Persona Collateral Case Study 130

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Marketers like you face three big challenges: 1. But if you support a sales team, you’ve got a lot on your plate. Go Virtual.

Revenue 128

Revenue Scale Collateral Harvest 128

Bigtincan

NOVEMBER 16, 2021

Sales Collateral Management is the process of creating, storing, and simplifying access to all the collateral that salespeople and marketing teams need. It enables salespeople to locate the right collateral at the right time, empowering them to sell with confidence. Marketing Strategy Documents. Calling Scripts.

Collateral 59

Collateral Enterprise Enterprise Case Study 59

Mindtickle

JANUARY 25, 2024

The right sales collateral is essential. In this post, we’ll explore what sales collateral is, why it’s important, and what the different types are. What is sales collateral and why is it important? First things first: what is sales collateral? First things first: what is sales collateral? But why is it important?

Collateral 59

Collateral Top of Funnel Closing Buyer Persona 59

Allego

JULY 21, 2022

More than that, modern sales enablement enables hybrid teams to close more deals thanks to an up-to-date approach to sales training , coaching , and content. Getting qualitative data on usage and quantitative feedback on whether collateral is succeeding. Product and Process Training. Performance Insight.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

Cincom Smart Selling

AUGUST 27, 2020

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. Product marketing data. Internal training schedules and dates. WHAT – What kind of information needs to be communicated?

Marketing 118

Marketing Distribution Discount System 118

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 16:30 The biggest AI mistakes in sales and marketing. what you can do with LLMs is absolutely remarkable.

Marketing 66

Marketing Scale Case Study Lead Rank 66

Allego

SEPTEMBER 17, 2020

The right technology solution enables sellers to do personalized outreach, record videos, manage content, and share collateral and videos with prospects. Content creation can be an obstacle for rep success unless they’re empowered to create and curate just-in-time content alongside formal marketing and product collateral.

Collateral 147

Collateral How To Video Face-to-face 147

Mindtickle

NOVEMBER 24, 2024

With the right sales collateral, your sellers can effectively engage each buyer no matter where they are on their purchase journey. Sales collateral can take many forms from sell sheets and presentations to case studies and ebooks. What is sales collateral and why is it important? First things first: what is sales collateral?

Collateral 52

Collateral Top of Funnel Closing Case Study 52

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Lead Rank Scale Marketing 130

Sales Hacker

DECEMBER 14, 2022

Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral.

Sales Meeting 122

Sales Meeting Meeting Collateral Ideal Customer Profile 122

Accent Technologies

SEPTEMBER 5, 2023

Marketing Teams need a powerful tool that goes beyond traditional approaches. Let's explore how this technology transforms content creation and knowledge management for marketing professionals. Centralized Knowledgebase Marketing teams often struggle with scattered information across various platforms.

Enterprise 97

Enterprise Enterprise Marketing Face-to-face 97

Janek Performance Group

NOVEMBER 13, 2024

Sales Training—Is your team’s training still relevant? Industry-Specific Sales Training : No two organizations are the same—and neither are sales teams! Competitive Landscape and Market Trends : It’s important to help your team set their sights ahead; update the team on current market dynamics and competitor moves.

Ideal Customer Profile 48

Ideal Customer Profile Demand Generation Targets Lead Rank Lead Scoring 48

Sales 2.0

MARCH 1, 2023

Regie helps sales, marketing, and success teams write engaging content faster using AI. Tools without training hinder growth As mentioned by one of the previous interviewees in this series, training your sales team on the usage of new tools is critical, and frequently inadequate or missing completely.

Opportunity 195

Opportunity Buyer Collateral Tools 195

Allego

DECEMBER 11, 2020

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Sirius Decisions).

Collateral 83

Collateral Marketing Harvest Scale 83

Hubspot Sales

MAY 5, 2020

You might find fundamental flaws in your approach, your training, or your management style, so you can take time to remedy them. Marketing collateral usage. Hopefully, your marketing team is creating collateral that helps your reps move their prospects through the sales process. Image Source.

Analysis 142

Analysis Report Churn Collateral 142

SBI

JUNE 26, 2018

This week I interview Jill Carpenter , VP of Marketing for Cirrus Insight. Share and Track Sales Collateral: Use attachment tracking to determine high performing pieces of content and know when prospects read high converting pages. Day ~15: User training sessions. We call it Sales Tech Game Changers.

Top of Funnel 123

Top of Funnel Collateral SalesForce Prospecting 123