Sales 2.0

JANUARY 14, 2025

Sales history Ive been looking at some of the small healthcare accounts that my client serves. After some initial analysis and some conversations with sales management, it has become clear that one type of healthcare account is more likely going to have a shorter sales cycle than the other types of account.

Collateral 195

Collateral Account Territories Segment 195

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Allego

JANUARY 12, 2023

Marketing creates content. Sales ignores the content. Sales reps create their own content, which is slightly incorrect or off message. Sales is annoyed, while marketing is frustrated—maybe even a little sad. What Motivates Sellers to Use Marketing Content. It’s a tale as old as time.

Collateral 106

Collateral Marketing Report Motivation 106

SBI

MAY 17, 2018

Nancy: What are the top 3 ways your solution changes the game for a sales organization? John: Seismic is an enterprise-grade sales and marketing enablement solution. If I had to limit it to three ways in which it’s a game changer for sales, I would choose: Seismic gives an unparalleled amount of time back to sales reps.

Sales Cycle 139

Sales Cycle Collateral Distribution How To 139

Bigtincan

NOVEMBER 16, 2021

Sales Collateral Management is the process of creating, storing, and simplifying access to all the collateral that salespeople and marketing teams need. It enables salespeople to locate the right collateral at the right time, empowering them to sell with confidence. Marketing Strategy Documents.

Collateral 59

Collateral Enterprise Enterprise Case Study 59

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. But, sadly, this isn’t often the case.

Hiring 197

Hiring Referrals Cold Calling B2B 197

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Sales calls by 28%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Allego

SEPTEMBER 17, 2020

Virtual sales teams also need the ability to access key information while they’re on the go, share best practices, and learn as they go from subject matter experts. The right technology solution enables sellers to do personalized outreach, record videos, manage content, and share collateral and videos with prospects.

Collateral 147

Collateral How To Video Face-to-face 147

Pipeliner

AUGUST 18, 2020

One route into the position of a sales manager is promotion from having been a highly successful salesperson. They are suddenly saddled with the responsibility of the entire sales team. Fortunately, though, sales management is a craft that can be learned. This will help a sales manager to get up and running.

Sales Management 92

Sales Management Quota Pipeline Top of Funnel 92

Allego

JULY 21, 2022

Providing mobile access to sales content whenever reps need it. Getting qualitative data on usage and quantitative feedback on whether collateral is succeeding. Connecting sellers, managers, and subject matter experts (SMEs) with prospects and buyers. 4 Pillars of Sales Enablement for Manufacturing. Performance Insight.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Alignment between sales and marketing is how you’ll build a system rooted in strategy, data and targeted initiatives to better reach prospective clients.

Marketing 118

Marketing Lead Rank Lead Scoring Sales Qualified Lead 118

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. But what about making it effective?

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Sales and Marketing Management

MARCH 1, 2021

Most learning in sales is through peer learning in specific contexts, and the effects are cumulative because modeling behavior is a big driver of how salespeople develop. Reps improve by seeing how their peers perform key tasks. Use tools that make your organization easier to navigate and your people better and more-willing navigators.

SAP 177

SAP Face-to-face Hiring Exercises 177

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 111

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 111

Sales Hacker

FEBRUARY 6, 2019

One of my favorite examples of a documented sales process comes from Wildfire and includes the following information by stage: Key questions to ask the customer. Collateral that should be given to the customer. Build sales collateral. The sales process is only as good as the value it provides to your customers and reps.

Sales Process 83

Sales Process Top of Funnel Sales Management Sales Methodology 83

SBI

JUNE 23, 2020

Sales managers leading geographically dispersed sellers are doubling down on the fundamentals. Sales managers need the ability to deliver messaging, share information in a timely manner, and help reps hone their talking points. A New Era of Sales Management. How could your organization improve messaging?

Hiring 143

Hiring Scale Face-to-face Collateral 143

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call.

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 95

Report Sales Enablement Media Collateral 95

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

Data 130

Data Segment Sales Qualified Lead Collateral 130

DocSend

MAY 17, 2022

A lot of what a sales enablement tool does is teach reps how to sell or store information they need to sell. These capabilities are a really great fit when sales managers want to choreograph how a rep should sell. When marketing teams or sales enablement teams own the tool, then DocSend isn’t the right one.

Negotiation 98

Negotiation Tools Collateral Hiring 98

Sales Hacker

NOVEMBER 8, 2021

Keep in mind that many companies have their sales managers listen in on SDR and BDR calls and document what they’re doing right and where they’re going wrong. Asking your managers about your strong suits and what makes you good at what you do, will give you insights into your performance which you can then utilize in upcoming roles.

Hiring 113

Hiring Face-to-face Collateral Sales Qualified Lead 113

Highspot

OCTOBER 11, 2023

Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.

Sales Management 59

Sales Management Strategy Lead Rank Lead Scoring 59

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Sales strategy. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Zoominfo

DECEMBER 13, 2018

For more than 30 years, David’s firm has helped companies of all sizes achieve growth, improve margins, recruit stronger salespeople, and develop high-performing sales professionals. Head over to the HubSpot YouTube channel for a wealth of inbound sales resources. Featured Video: What is the Real Deal of Sales? Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Partners in Excellence

OCTOBER 31, 2011

It’s our responsibility as sales professionals to help our customers understand the value our solutions brings–convincing them to evaluate every alternative based on the business case. Sales people need help in developing their business acumen skills. Marketing and product management have important contributions, as well.

Collateral 103

Collateral Analysis Resources Coaching 103

Hubspot Sales

JUNE 8, 2022

Every business goes through sales slumps, and it's the job of sales managers and directors to formulate a company-wide strategy to combat them. Approach your manager about levers you can pull to get more prospects biting — discounts, freebies, relaxed contract terms, etc. Collaborate on new marketing collateral.

Data 126

Data How To Call-back Collateral 126

Janek Performance Group

OCTOBER 18, 2021

As a football coach may pump up the team for the fourth quarter, sales managers can provide extra motivation. Here, managers can add incentives for increased activity, such as additional calls to close deals, and allow reps to be flexible with offers. For many sales organizations, time speeds up in the fourth quarter.

Lead Rank 118

Lead Rank Lead Scoring How To Incentives 118

Hubspot Sales

AUGUST 8, 2019

Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Sales Key Performance Indicators (KPIs).

Cost per Acquisition 144

Cost per Acquisition Lead Rank Churn Webinar Metrics 144

Showpad

NOVEMBER 11, 2020

If your organization is aiming to improve sales effectiveness, leverage marketing collateral and win deals faster than ever before, a sales enablement program is a productive place to start. What is sales enablement? A sales enablement platform, for instance, is the glue holding the two departments together.

Sales Enablement 72

Sales Enablement Benefit Top of Funnel Hiring 72

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Marketing/Sales Integration.

Fashion 109

Fashion Face-to-face Social Media Analytics 109

Your Sales Management Guru

JANUARY 3, 2012

facing in 2012? • What assumptions are you making about the market in 2012? • What assumptions did you make about your. 2.1.5 Key measurements (Market share, profit, growth, etc). Sales Goals. 3.1.5 Market Share. 3.1.7 Sales Organization. Market Coverage Strategy.

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. Proving the impact of your sales content can be tricky. You might already monitor several common metrics to show how well sales and marketing content is doing. Creating Content That Sales Will Use.

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Allego

DECEMBER 22, 2022

Sales managers and sales enablement folks face a similar challenge. Sales teams start out on what they think is a true path, and then the economy changes course, sales reps leave, or new technology comes along. Prioritize Vendors That Have Strong Conversation Intelligence Capabilities.

Sales Enablement 117

Sales Enablement Vendor Collateral Report 117

Hubspot Sales

DECEMBER 8, 2017

In the competitive world of sales, everyone is seeking the magic bullet that will accelerate revenue. But there’s a simpler way to increase market share: Make your sales organization more optimistic. Turnover decreased and sales increased because Met Life focused on hiring for optimism, not just hard selling skills.

Hiring 111

Hiring Insurance Insurance Lead Rank 111

Showpad

MARCH 3, 2020

Sales reps need support to drive growth and increase likelihood of success, whether they’re going through initial onboarding, working through the buyer’s journey or collaborating with marketing. While these two functions handle different aspects of the sales process, there is some cross-functional collaboration.

Sales Operations 100

Sales Operations Sales Enablement Hiring Compensation 100

Costello

NOVEMBER 15, 2018

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

Top of Funnel 63

Top of Funnel Inbound Outsourcing Services Conversion 63

Hubspot Sales

FEBRUARY 22, 2023

And if so, what does it look like to sales professionals? In this post, we're going to discuss what it means to quiet quit in sales, what it looks like, and what sales managers can do when they think it's happening in their teams. Quiet quitting isn't a standard business term — it's subjective and new.

Motivation 108

Motivation Quota Collateral Call-back 108