Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Every hero needs a sidekick — and in sales, that sidekick is content marketing.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Sales 2.0

APRIL 23, 2020

If you don’t sell to the enterprise market, it’s very likely your competitors will. When one of your competitors succeeds in getting business in the market that has 60% of the cash to spend in your type of solutions, what will that do for their business and yours? It’s the “80/20, Pareto rule” again. Areas of change.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Sales 2.0

SEPTEMBER 14, 2014

Startups are super exciting but they can turn a “rockstar sales person” into a “loser”. Most startups make their first sales through the founders. In fact when you boil it down they make their first sales through social selling. This is often when the founders call in a “sales professional”. Startup sales reality.

Scale 373

Scale Hiring Collateral Social Selling 373

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

Collateral 96

Collateral Top of Funnel How To Distribution 96

SBI Growth

AUGUST 25, 2013

The software company’s VP of Sales boasted about his win rate. If the sales team was getting better, why did they keep missing quota? If the sales team was getting better, why did they keep missing quota? The Sales team hadn’t vastly improved. Instead, their buyer was engaging with sales later in their buying cycle.

Buying Cycle 314

Buying Cycle Collateral Software Software 314

SBI Growth

DECEMBER 24, 2012

When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Too Much Love for the Legacy Sales Organization. Ignoring Content Marketing.

Hiring 326

Hiring Lead Rank Collateral Case Study 326

DiscoverOrg Sales

DECEMBER 4, 2017

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

SBI Growth

FEBRUARY 13, 2014

“ Getting the right information into the hands of the right sellers at the right time, place and format , to move a sales opportunity forward.” That is Sales Enablement as defined by IDC (International Data Corporation). Because as the Sales Enablement leader, it’s incumbent upon you to make it happen. What is a Sales Playbook?

Hiring 296

Hiring Collateral Ideal Customer Profile Sales Enablement 296

The Pipeline

JULY 30, 2019

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. As a result, most organizations’ collateral is aimed at that Active Buyer, boldly traversing 57% of their journey before succumbing to a salesperson.

Buyer 277

Buyer Collateral Harvest Quota 277

The Pipeline

SEPTEMBER 20, 2013

Fall and the subsequent holiday season are a huge time of year for sales. So how do you tailor your sales tactics to the season of buying? Consider starting your holiday sales strategies early. When you run a seasonally-themed marketing campaign, try your best to keep track of where your sales leads are coming from.

Fashion 244

Fashion Collateral Trends Campaigns 244

SBI Growth

SEPTEMBER 15, 2013

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Jesse runs Sales Operations for a Value Added Reseller.

Tools 300

Tools Sales Tools Collateral Vendor 300

Sales and Marketing Management

MARCH 22, 2019

There is an opportunity for sellers to serve as trusted advisors and to engage buyers earlier in the sales journey. The current state of market pulse insights. From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not? I don’t even know what that is.”.

B2C 180

B2C B2B Marketing Buyer Persona 180

Sales and Marketing Management

JULY 13, 2020

Wherever they are, your sales force is a dynamic team that's unique to you. There's a few common scenarios that occur in partially onsite outside sales teams: Benching: Situated side-by-side in wide-open rows, benching is an efficient way to provide a home base for employees on the go. Rethink Sales Collateral.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

Sales and Marketing Management

NOVEMBER 17, 2019

Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Even small sales teams need a sales toolkit.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

SBI Growth

AUGUST 28, 2013

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. Demand Sales Force Automation adoption. This One-on-One Coaching Tool was customized by sales managers facilitating the training. Turn managers into leaders.

Training 300

Training Sales Management Hiring Social Selling 300

SBI Growth

NOVEMBER 19, 2013

Sales reps want solid materials to support them in sales campaigns. Having the right content enables the sales rep to have the best chance to make a sale. It starts with the Marketing departments buyer centered marketing strategy. The missing content needed by the sales team. How does this happen?

Outsourcing Services 317

Outsourcing Services Buyer Persona Infusion Exercises 317

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing.

CRM 289

CRM Lead Rank Lead Scoring Data 289

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Are your marketing campaigns generating the desired return on marketing spend? How are you supporting the new “A” players in sales?

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Sales and Marketing Management

APRIL 1, 2020

In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch. Customized workspaces :?You

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

SBI Growth

MAY 21, 2013

Does your Chief Sales Officer rely heavily on you for their success? As the sales operations leader, you focus on helping your sales leaders shine. Think about your most valued sales ops team members. At the core, your best sales ops employees: Deliver insight, not just data. Help sales make their quota.

Hiring 300

Hiring Collateral Comparison Territories 300

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions. Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. Let the Voice of the Market Speak. Let the market tell you.

Conversion 177

Conversion Customer Marketing Trade Show 177

SBI

OCTOBER 11, 2018

If you weren’t there, you missed great sessions like: Building (and finding) a Marketing Technology Team. What Every Marketer Wants to Know About SalesTech but is Afraid to Ask. Because it is perfectly timed with our annual Top Marketing Tools Guide. Our Top Marketing Tools Guide has just 17. Of course not!

Tools 139

Tools Marketing Collateral Conference 139

SBI Growth

JANUARY 7, 2019

The Marketing function has created the necessary collateral to. Your organization is ready to launch your brand new product going into the new year. The Product organization has done all the pre-launch planning correctly.

Forecasting 180

Forecasting Collateral Marketing System 180

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Fast-Track Sales Enablement. Sales teams. Reduce onboarding ramp time.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Hubspot Sales

JANUARY 2, 2020

Chances are, your sales team is currently focused on making functional changes for significant improvement. Let's add one more thing to the list — creating a spirit of cooperation between your sales and marketing organization. Today, "smarketing" — alignment between sales and marketing teams — rules the day.

Ideal Customer Profile 131

Ideal Customer Profile Marketing Qualified Lead Buyer Persona Sales Qualified Lead 131

Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. Tapping into the Power of Sales Enablement. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 1 Sales Content Management.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

SBI Growth

MARCH 2, 2013

Effective mantras can span sales opportunities and resonate with the customers’ buying criteria. The intersection of your offerings and the customers’ wants – that is where you’ll find your win theme and a winning sales strategy. Jumping the gun – In this case, win themes are developed too early in the sales cycle.

Meeting 316

Meeting Customer Scale Collateral 316

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Hubspot Sales

JUNE 24, 2020

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. Here are some key marketing metrics to know for smarketing efforts. SQL quantity is a KPI that covers shared responsibility between marketing and sales.

Lead Rank 137

Lead Rank Webinar Metrics Marketing Qualified Lead Sales Qualified Lead 137

Allego

JANUARY 12, 2023

Marketing creates content. Sales ignores the content. Sales reps create their own content, which is slightly incorrect or off message. Sales is annoyed, while marketing is frustrated—maybe even a little sad. What Motivates Sellers to Use Marketing Content. It’s a tale as old as time.

Collateral 106

Collateral Marketing Report Motivation 106

The Pipeline

JUNE 25, 2020

I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” For too long we have allowed business leaders to celebrate incremental gain, mostly momentum and market-driven, as success. The same attitudes that limited and limit real transformation.

Sage 288

Sage Real Estate Skype Collateral 288

Sales 2.0

JANUARY 14, 2025

George Santayana , American philosopher (1863-1952) Im working on a new sales project, and I need some quick wins. Sales history Ive been looking at some of the small healthcare accounts that my client serves. Sales history Ive been looking at some of the small healthcare accounts that my client serves. I will let you know.

Collateral 195

Collateral Account Territories Segment 195

SBI

MAY 17, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Seismic levels the playing field for sales. This is the key.

Sales Cycle 139

Sales Cycle Collateral Distribution How To 139

SBI

OCTOBER 28, 2020

Mediafly Acquires Presentify to Transform Marketing and Sales Content. While sales enablement technology is the proven medium for sellers to deliver their sales stories in a way that resonates with modern buyers, to maximize return on investment, sales organizations need inspiring content.

Marketing 120

Marketing Sales Enablement Collateral Buyer 120

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. But, sadly, this isn’t often the case.

Hiring 197

Hiring Referrals Cold Calling B2B 197