Remove Collateral Remove Incentives Remove Prospecting
article thumbnail

How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

article thumbnail

How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion. When both teams are on the same page regarding the ideal customer profile, marketing generates campaigns that attract the right audience, ensuring sales focuses on genuinely promising prospects.

Lead Rank 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Accelerate Sales Performance in Q4

Janek Performance Group

In the fourth quarter, both sellers and buyers have additional incentive to get deals done. Here, managers can add incentives for increased activity, such as additional calls to close deals, and allow reps to be flexible with offers. Like a gift card to Starbucks, incentives can be the gesture that says it’s pumpkin spice season.

Lead Rank 118
article thumbnail

Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot Sales

It’s a data escrow service that finds overlapping customers and prospects with your partners, while keeping the rest of your data private and secure, which lets you know right off the bat if a partnership is worth pursuing. Best for: Companies onboarding many partners at a time who want all partner collateral and data available in one place.

Scale 101
article thumbnail

How I Increased My Email Prospecting Response Rate by 1400%

Hubspot Sales

Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson's arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process. Email 2: The After.

article thumbnail

Proven Strategies for Effective Sales Management

Highspot

Incentives and Recognition Reward top performers with appropriate incentives and recognition. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers. Conversion Rate: The percentage of leads or prospects that become paying customers.

article thumbnail

6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. Simply put, prospect theory deals with the psychology of decision making. But prospect theory states people are more motivated by what they stand to lose than what they might gain.

B2B 62