article thumbnail

How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

article thumbnail

How to Achieve Operational Excellence for GTM Teams

Highspot

It depends on strong foundational pillars that drive improved workflows, rely on actionable insights, and align incentives with measurable business goals. Work on hosting regular skill development trainingonline and in personwhile providing easy, centralized access to updated content and sales collateral that aligns with your GTM strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Messaging should be built into every sales call, every piece of marketing collateral, every new hire orientation, and so on. Internal incentives create strong brand ambassadors: after all, these employees are going above and beyond their job responsibilities to further the goals of the company. Be a brand role model.

B2B 157
article thumbnail

Are You Developing Managers Or Leaders?

The Pipeline

There is no doubt that you’re a+ Primo players, should be recognized, even rewarded for their contribution, (which is what I thought the incentive plan was for), but that reward should be one that resonates with them, not with current company leadership. Many companies default to either monetary rewards or hierarchical promotion.

Hiring 120
article thumbnail

Best Partner Relationship Management (PRM) Apps to Manage Partner Programs at Scale

Hubspot Sales

You can share materials training, sales and marketing collateral, deal registration, and opportunity management, and follow the entire partner lifecycle from onboarding to deal registration. Best for: Companies onboarding many partners at a time who want all partner collateral and data available in one place. Channelyze.

Scale 122
article thumbnail

How to Accelerate Sales Performance in Q4

Janek Performance Group

In the fourth quarter, both sellers and buyers have additional incentive to get deals done. Here, managers can add incentives for increased activity, such as additional calls to close deals, and allow reps to be flexible with offers. Like a gift card to Starbucks, incentives can be the gesture that says it’s pumpkin spice season.

article thumbnail

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. In this case, they are trying to determine the principles, standards, incentives, and priorities of the key decision makers.   For a moment, let’s put ourselves in the position of the customer.

Analysis 146