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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Ask your platform vendor for out-of-the-box chat templates that will get you started quicker. Your demand engine should be a well-oiled machine that continuously pulls in new prospects and retains existing ones. Such as live chat messages that connect directly into your team’s internal messengers like Slack or Microsoft Teams.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

With visibility into just which content your qualified leads are accessing, marketers can provide salespeople with additional content and collateral that matches buyer activity to help keep the momentum toward purchase moving along. Demand Generation. Not really. Book Notice. Book Review. Business Acumen. Buying Process.

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PODCAST 100: Succeeding as the First Marketing Hire w/ Nicole Wojno Smith

Sales Hacker

There was a big shift of people moving to cloud marketplaces for these purchases and seeing organizations consolidate a lot of their IT spend to cloud providers because the more they purchase over time through something like AWS for example, the better their discount is and they’ll have less burden on the vendor management side of things.

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The Top Sales Enablement Conferences and Events to Attend in 2019

Showpad

Gartner’s annual conference presents solutions for the challenges most sales organizations are facing, from demand generation, to sales productivity, to communication gaps between sales and marketing teams. With so many technology vendors in the marketplace, B2B sales and marketing must be agile to stand out from competitors.

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Solving the SDR Debate: Sales or Marketing?

Openview

As part of our Go-to-Market Forum, Casey Cheshire of Cheshire Impact moderated a panel with Natasha Sekket , VP of Demand Generation at ClickSoftware; Frank Ernst , Vice President of Sales Development and Inside Sales at Zuora; and Brian Schwartz , Head of Sales at UserTesting.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.