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Multiple Decision Makers? 5 Strategies for an Easier Sales Process

Hubspot Sales

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. The greatest tool I’ve used during my career is, by far, empathy. Make it Easy to Share Information.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. By creating and equipping your sales team with sales collateral content and materials.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Additionally, sales spends too much time on non-selling activities, which may include searching for relevant content, or even creating sales collateral themselves. A tool like DiscoverOrg contains direct-dial phone numbers, verified email addresses – for only decision-makers, not mom-and-pop shops.

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What is Sales Enablement? Steps to Building an Enablement Strategy

Zoominfo

Enablement also has a halo effect on your culture and talent retention, giving sellers the tools, tactics, and confidence to stay motivated about building their careers. Sales intelligence software : Sales intelligence tools provide information about prospects, including insights into how to best reach, engage, and convert them.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

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Approaching 2015 From a Sales Perspective

Understanding the Sales Force

Use email as a tool to make your pipeline work; not the other way around. Quickly create a page like this one that I built in Postwire for a professional, slick, and impressive way to share necessary documents, collateral and content instead of sending via email. Use the Phone. Follow my lead and conduct video conferences.

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The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

DiscoverOrg Sales

In this the step, decision makers that fit the ICP are identified. More than a contact name and phone number, account-based strategy means we need to identify best-fit accounts, go wider and deeper within organizations, target the right decision makers, and influencers … and personalize it all.