LevelJump

DECEMBER 15, 2020

Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.

Collateral 98

Collateral Examples Sales Coaching 98

Bigtincan

NOVEMBER 16, 2021

Sales Collateral Management is the process of creating, storing, and simplifying access to all the collateral that salespeople and marketing teams need. It enables salespeople to locate the right collateral at the right time, empowering them to sell with confidence. Request a demo today. Why is this factor important?

Collateral 59

Collateral Enterprise Enterprise Case Study 59

Apptivo

MAY 10, 2021

Sales Collateral helps you with different situations in your sales process. Therefore, in this blog, Apptivo brings you the best practices with sales collateral that can help you boost your conversion. Therefore, in this blog, Apptivo brings you the best practices with sales collateral that can help you boost your conversion.

Collateral 53

Collateral Conversion Case Study Comparison 53

The Center for Sales Strategy

JANUARY 14, 2020

Historically, the term sales collateral referred to one-sheets and brochures that often hung on a wall, and when the sales team met with a client or prospect, they would grab a one-sheet to help build their case—and it worked great! In the 21st Century, you need more.

Collateral 79

Collateral Video Prospecting Sales 79

Bigtincan

NOVEMBER 15, 2021

Sales Collateral Management is the process of creating, storing, and simplifying access to all the collateral that salespeople and marketing teams need. It enables salespeople to locate the right collateral at the right time, empowering them to sell with confidence.

Collateral 52

Collateral Enterprise Enterprise Sales 52

Janek Performance Group

APRIL 17, 2019

It often comes down to quality sales content and collateral that can be shared to give you a strategic advantage. Perhaps they're evaluating alternative options and providers, or maybe they're pulling the team together for a consensus decision. This is a critical time to keep the momentum going.

Collateral 95

Collateral Pipeline Opportunity Sales 95

Veelo

MAY 24, 2019

Understanding Sales Collateral Tailored to Your Buyers Journey Sales asset management and content are part of every sales enablement strategy – and should be designed to support the salesperson at each stage of the buyer’s journey. The post What is Sales Collateral? appeared first on Sales Enablement Software | Veelo.

Collateral 40

Collateral Lead Generation Sales Enablement Software 40

Accent Technologies

FEBRUARY 15, 2021

The post The Art of Sales Enablement Collateral appeared first on Accent Technologies.

Collateral 52

Collateral Sales Enablement Sales 52

Close

MAY 19, 2021

Sales collateral enables you to create content and resources that connect your prospects with your brand and help speed up the sales process. In today’s competitive market, you need to rely on a variety of approaches to ensure you have a competitive edge.

Collateral 52

Collateral Competition Resources Sales Process 52

Highspot

APRIL 17, 2020

When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.

Collateral 52

Collateral Case Study Marketing Guidelines 52

Bigtincan

APRIL 7, 2019

Marketers spend a ton of time, money, and effort creating digital sales collateral for their sales teams. In fact, I would argue it has never been easier or more cost effective to generate videos, images, PDF brochures, mini-apps, etc.

Collateral 52

Collateral Marketing Video System 52

Mobile Locker

JUNE 3, 2019

It’s every marketer’s nightmare: A piece of sales collateral is created by a sales rep. 3 Reasons Salespeople Should NEVER Create Their Own Collateral appeared first on Mobile Locker. 3 Reasons Salespeople Should NEVER Create Their Own Collateral appeared first on Mobile Locker. It could have been done on the fly.

Collateral 59

Collateral Company Sales Sales Enablement 59

Sales Result

AUGUST 17, 2017

The most effective prospect-facing collateral is the result of collaborative sales and marketing teams. While the marketing team is responsible for the development and design of sales collateral, it is marginally effective if it doesn’t incorporate the needs and goals of the sales team.

Collateral 45

Collateral Margin Sales Marketing 45

Highspot

APRIL 2, 2019

The best sellers use tailored sales collateral — materials developed by their business to support the sales process — to engage prospects at the right time with the right information to close deals faster. Today’s most effective collateral bears little resemblance to the jargon-heavy brochures of years past.

Collateral 40

Collateral Case Study How To Buyer Persona 40

GTM Buddy Blog | Sales Enablement Resources

JUNE 16, 2023

Why should you invest in interactive product tours as your sales enabler? Read to find more!

Collateral 52

Collateral Sales Enablement Sales 52

The Pipeline

JULY 30, 2019

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. As a result, most organizations’ collateral is aimed at that Active Buyer, boldly traversing 57% of their journey before succumbing to a salesperson. By Tibor Shanto. For many, you will find one piece or set aimed at your market.

Buyer 277

Buyer Collateral Harvest Quota 277

BuzzBoard

JUNE 24, 2024

Sales enablement tools can help you get these insights, which in turn will enable your team to design hyper-personalized sales presentations and marketing collateral. Utilizing this gathered data in sales presentations and collateral can significantly aid the sales process.

Data 52

Data Collateral Sales Enablement Demographics 52

The Science and Art of Selling

JULY 7, 2014

But now, owing to increasingly sophisticated tracking technology for email and sales collateral, sales people can now readily control and monitor buyer behavior. LiveHive has developed a sales collateral analytics tool designed to measure if the buying and selling cycle is aligned. Articles Headline'

Collateral 59

Collateral Analytics Prospecting Proposal 59

Allego

JANUARY 12, 2023

They conducted two real-world behavioral studies to learn what increases sellers’ willingness to use a new piece of marketing collateral. Sellers split into nine groups and watched a recorded video of a sales manager, a product marketer, or a high-performing seller introducing a new piece of marketing collateral.

Collateral 106

Collateral Marketing Report Motivation 106

G2Crowd - Sales Blog

OCTOBER 12, 2020

What do you have sitting in your sales arsenal?

Collateral 105

Collateral Sales 105

Allego

JULY 21, 2022

Getting qualitative data on usage and quantitative feedback on whether collateral is succeeding. The ability to create, manage, and track sales and marketing collateral is the next pillar of sales enablement. It integrates platform dashboards and analytics from training, collateral, and calls for a single view into performance drivers.

Sales Enablement 117

Sales Enablement Company Collateral Hiring 117

SBI Growth

JANUARY 7, 2019

The Marketing function has created the necessary collateral to. Your organization is ready to launch your brand new product going into the new year. The Product organization has done all the pre-launch planning correctly.

Forecasting 180

Forecasting Collateral Marketing System 180

Janek Performance Group

AUGUST 21, 2024

If this number is lagging, consider personalized sales collateral to close more deals. Sales Collateral: Ensure sales collateral, such as blogs, white papers, and case studies, are personalized. Be aware of their sales collateral, press releases, and social media posts. Pricing: Know your competition’s prices.

Collateral 62

Collateral Motivation Competition Buyer 62

Allego

NOVEMBER 11, 2021

You can activate sales collateral with messaging, talk tracks, and win stories in an engaging video format to highlight the best use of the content, and recommend deal-specific content based on sales stage, competitors, and other factors. Activate Content. Make It Mobile.

Revenue 128

Revenue Scale Collateral Harvest 128

Allego

JULY 26, 2023

Recruiting a successful seller to present new collateral to other sales reps increases use by 61% compared to a product specialist’s presentation. Engage new or lower-performing sellers in visualizing what they might lose by not using collateral. These results line up with the decision science concept of loss aversion.

B2B 62

B2B Collateral Case Study Marketing 62

Allego

AUGUST 11, 2021

What buyers don’t want is to comb through their inboxes looking for scattered bits and pieces of marketing collateral—or for multiple emails from sales reps or colleagues regarding prospective purchases. Or to try to remember where they saw a particular video or saved a webinar link. Selling should not be a one-way process. Convenience.

Buyer 134

Buyer Top of Funnel Collateral B2C 134

Sales 2.0

APRIL 23, 2020

Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Adapting your products/services to the specialized needs of large accounts. Managing your pipeline to the longer decision-making timelines of large accounts. Adapting sales compensation plans to the realities of selling to large accounts.

Enterprise 432

Enterprise Enterprise Penetration Gatekeeper 432

Sales Hacker

DECEMBER 14, 2022

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Collateral. Make sure your team has all the collateral that they need in one place. Why sales enablement matters. Selling has historically been an inefficient activity.

Sales Meeting 95

Sales Meeting Meeting Collateral Ideal Customer Profile 95

Sales and Marketing Management

MAY 27, 2019

It’s better to ask about their roadblocks and provide creative branded content and collateral that addresses those themes. Is the marketing collateral you create easy to find? Don’t assume you know what the sales team needs. Instead, just ask its members point-blank. Marie Kondo your marketing materials.

Marketing 302

Marketing Collateral InsideView Competition 302

Sales and Marketing Management

JULY 13, 2020

Rethink Sales Collateral. If you choose to mail out swatches, designate one person in the office to interact with these hard to clean items to keep both the physical collateral and shipping materials free from contaminants. In these areas, containment is key. Enhance Your Tech.

Face-to-face 257

Face-to-face Outbound Collateral Conference 257

SBI

MAY 23, 2021

Sharing information like sales collateral, pricing, and proposals is something you do all day every day. Flipdeck tackles two hassles salespeople deal with every day, gathering the information to send each prospect and adding attachments and links to an email one-by-one. You have the content you need.

Video 129

Video Prospecting Collateral Proposal 129

G2Crowd - Sales Blog

JANUARY 14, 2020

That's how your salespeople need to be to win a sale.

Collateral 87

Collateral Sales 87

Zoominfo

MARCH 1, 2022

Instead, they can build on marketing collateral and expanded messaging to close deals. For example, send emails touting your new large international customers that are based in the UK. This campaign removes the need for sales reps to explicitly handle misperceptions.

Campaigns 100

Campaigns Collateral Face-to-face Examples 100

Sales Hacker

NOVEMBER 16, 2023

Read out Findings: Read out your findings to the entire go-to-market team, and share relevant collateral around the specific aims and objectives of your buying committee members. Depending on the specific personae involved in your buying committees, different emphases will be placed on different types of collateral.

Ideal Customer Profile 93

Ideal Customer Profile Collateral Forecasting Face-to-face 93

Partners in Excellence

MAY 13, 2024

Others freed up time, so I could take on collateral responsibilities to further my professional development. Others let me spend less time doing financial justifications and proposals, so I could actually talk to customers about what they could achieve.

Sage 127

Sage Collateral Proposal Maximizer 127

The Center for Sales Strategy

OCTOBER 20, 2020

Creating talk tracks and related sales collateral material helps enable sellers to respond quickly — allowing them to move the sales process forward and close business sooner. Sales enablement resources help them anticipate and overcome these objections.

Sales Process 138

Sales Process Collateral Face-to-face Objections 138

DocSend

JUNE 3, 2020

Your sales collateral may be forwarded and viewed by multiple stakeholders and decision-makers, and there may be discussions about your shared slide deck that you don’t have any insight into. You would’ve been notified when your collateral was forwarded and opened by the manager, who is likely the real decision-maker.

Collateral 90

Collateral Prospecting Decision Maker Follow-up 90