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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025.

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The Importance of Sales Coaching

Anthony Cole Training

There are few responsibilities in life more important than being a coach, whether for a sports team, teaching mastery of a musical instrument, or serving as a sales coach. How does a sales coach find the time and motivation?

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The Sales Manager’s Toughest Job: Consistent Sales Coaching

Anthony Cole Training

There are several components to being a good sales coach. Often, sales coaches do not understand the difference between holding people accountable to the sales activities (e.g. Here, you will focus on the technique of consistent sales coaching, not on holding people accountable to their numbers.

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10 Rules for Successful Sales Training and Revenue Growth

Understanding the Sales Force

If you missed my March 14 article on Sales Cringe – my first in over a month – that will explain why we had the time to rewatch “24.” Training should occur continuously on a bi-weekly basis. Sales Managers must be trained to properly and consistently coach their salespeople to the content of the training.

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? The good news is, there are various methods and technologies that can be used to provide sales coaching and training to your sellers – wherever they might be. And much more!

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How to be a Consultative Sales Coach

Anthony Cole Training

Most sales managers spend less than 10% of their time coaching their people, and only one-third coach their people on a weekly basis. Yet, the coaching competency is the most critical part of a sales manager's responsibilities. And remember, not all coaching is effective.

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The Biblical Sales Force Part 2 – On Boarding and Coaching Salespeople

Understanding the Sales Force

Today’s article is about on boarding and coaching salespeople, an analogy I created from what I read so far in Exodus. This is the equivalent to pre-call strategizing, one of several methods we teach for coaching salespeople. When Moses reported back to God, God debriefed Moses and then coached him again.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. You will learn: What sales engagement is. Critical training and coaching tips. How to measure your sales engagement efforts.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Register today to save your seat! 📆 September 19th, 2024 at 11:00 AM PT, 2:00 PM ET, 7:00 PM BST

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The Essential Guide to the Buying Experience of the Future

They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver. So forget your old sales playbook, because the ultimate value proposition is an impactful buying experience that guides people to the best possible decision.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. This means coaching. To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. Identify your reps’ key sales skills that drive revenue.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training. In the webinar you will learn: The importance of sales coaching. How coaching will help your team build social selling habits.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Register today!

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The Best Learning Methodologies for Developing Elite Sales Leaders

Speaker: Steven Rosen MBA, Author, Executive Coach, Speaker and Top 50 Sales Influencer

It is well recognised that the frontline sales managers are the key to driving performance in sales organizations. If you had to choose between investing in sales manager training vs sales rep training what would you do? Steven is a thought leader in the area of sales leadership training and coaching.