Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Education Scale 226

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Allego

MARCH 30, 2021

How are successful teams adapting their coaching to ensure sales reps can find and close deals despite the challenges of virtual selling ? Practice, role playing, call coaching, reinforcement—all the traditional tools in a sales coach’s arsenal—have typically been done in person. That’s where a lot of coaching stops.

Coaching 160

Coaching How To Sales Coaching Film 160

Partners in Excellence

NOVEMBER 2, 2023

Too often, I hear the lament, “I don’t have the time to coach!” ” Alternatively, it’s marketing’s fault, “We aren’t getting enough inbound!” Some do, they have software tools providing endless amounts of data around this. And they have less time to coach.

Coaching 148

Coaching Lead Rank Pipeline Data 148

Sales and Marketing Management

AUGUST 1, 2018

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. On top of that, according to Aberdeen, companies that use video in their marketing campaigns grow revenue nearly 50 percent faster than those that do not. Here are seven ways a VCMS can benefit your company beyond just marketing material: 1.

System 174

System Benefit Video Marketing 174

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

Software 118

Software Software Sales Management Sales Forecasts 118

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. It doesn’t need a long, meandering discussion about world politics, science, or global markets. Logistically, test your audio, microphone, and software in advance of the meeting. Be a human first.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. This is the time-tested practice of sales coaching. This is the time-tested practice of sales coaching. Sales teams are also leveraging AI-driven tools, like conversation intelligence , in new ways to optimize the coaching process and improve performance. What is Sales Coaching?

Sales Coaching 130

Sales Coaching Coaching Hiring Analysis 130

Hubspot Sales

DECEMBER 15, 2020

Enter: Call recording software. Call Recording Software. Call recording software records phone calls in a digital format via voice over internet protocol (VoIP) — which allows you to make calls over internet connection — or traditional phone. Benefits of Call Recording Software. Call Recording Software.

Software 141

Software Software Hiring Lead Rank 141

Sales and Marketing Management

JULY 26, 2020

Author: Mat Singer, Senior Director of Sales Operations and Excellence, Upland Software Sales teams are often one of the most expensive resources within a company, yet the average frontline sales manager spends only 9% of his or her time developing direct report sellers. . Leaders should be participating in the onboarding process.

Hiring 234

Hiring Training Lead Rank Health Care 234

SBI Growth

JANUARY 26, 2014

Sales or marketing challenges exist in every organization. Or Marketing isn''t connecting with the market. aren''t the same today (social prospecting, content marketing, buying process maps, etc.). Some challenges are eternal (sufficient quality talent, sales coaching, account segmentation.).

Hiring 292

Hiring Direct Mail Buyer Persona Salary 292

Hubspot Sales

SEPTEMBER 22, 2023

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Sales by lead source.

Software 108

Software Software Top of Funnel Lead Rank 108

Pipeliner

FEBRUARY 8, 2025

In a recent episode of the Expert Insight Interview, host John Golden sat down with Mitch Russo , a seasoned coach, author, podcast host, and CEO, to discuss the profound impact of artificial intelligence (AI) on coaching businesses. This capability allows coaches to present a clearer picture of client achievements.

Coaching 87

Coaching Video Social Media Exercises 87

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Chorus.ai

FEBRUARY 16, 2022

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. Chorus is changing the game when it comes to conversation intelligence and coaching. Get Started.

Software 102

Software Software Film Customer 102

SBI

JUNE 15, 2021

The 3 Biggest Obstacles Standing in the way of Excellent Sales Coaching. If you rely on finding diamonds to build your sales team, you’ll be waiting an awfully long time, which is why every successful enterprise makes sales coaching a key part of its strategy. Sales coaching is not without its own challenges.

Sales Coaching 137

Sales Coaching Coaching Enterprise Enterprise 137

Sales Hacker

JANUARY 20, 2022

That’s when an investment in sales coaching comes in. In this breakdown, we look at how sales coaching platforms can affect employee retention and how a dedicated program ultimately boosts rep engagement and job satisfaction – bettering your rate of voluntary turnover and saving you the expense of attrition. Okay great.

Retention 110

Retention Sales Coaching Coaching Scale 110

Zoominfo

SEPTEMBER 25, 2020

Looked at another way, those companies offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. These days, emotional engagement with customers is a key differentiator for go-to-market teams. Are they sticking around?

Loyalty 130

Loyalty Scale Customer Marketing 130

SBI

FEBRUARY 3, 2021

There wasn’t much of a market back then but that has changed drastically in the eleven years since. The 2021 salestech market map represents a complete and thorough re-audit. The fact is, you’ll find vendors on other market maps that we don’t list – on purpose. Ours is not better than theirs. That role is Presales.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Hubspot Sales

MARCH 7, 2022

Enter cold calling software — the tools that take some strain off of cold calling reps and the managers that guide them. Here, we'll take a look at seven of the best of these resources on the market. HubSpot Sales Hub's extensive call tracking capabilities make it one of the premier cold calling software solutions available.

Cold Calling 103

Cold Calling Software Software Hubspot 103

Mindtickle

FEBRUARY 7, 2025

Modern revenue leaders understand that sales coaching is key to sales success. Sales coaching can help every team member achieve their full potential when done well. In fact, recent research found that nearly all (91%) of sales managers feel coaching positively impacts team performance.

Sales Coaching 52

Sales Coaching Software Software Coaching 52

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. What is AI Sales Coaching?

Coaching 64

Coaching Sales Coaching Face-to-face ACT 64

Hubspot Sales

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”

Software 104

Software Software Hubspot Inbound 104

Tenbound

JANUARY 28, 2025

In todays competitive business landscape, Sales Technology software has become a must-have for organizations aiming to streamline operations, enhance productivity, and drive revenue growth. Creating a clear list of pain points and desired outcomes will guide you in selecting software tailored to your requirements.

Sales Technology 91

Sales Technology Software Software Vendor 91

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Remember, nobody buys business software for its own sake. People invest in business software to solve specific problems. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Sales and Marketing Management

SEPTEMBER 27, 2019

A Fortune 250 software company recently conducted a highly controlled field experiment where the only difference between the participants was whether they received training or not, and what modality the training was delivered. Also, no one is taking notes to capture the coaching. or even more effective?—?than than classroom training?

Training 214

Training Exercises Decision Maker Coaching 214

Allego

NOVEMBER 14, 2024

Yet, many still rely on learning management system (LMS) software designed for basic, classroom-style training. They offer just-in-time learning, powerful coaching tools, and real-time content access—all in one place. In this post, we’ll explore the difference between a sales enablement platform vs. LMS software.

Sales Enablement 62

Sales Enablement Software Software System 62

Sales 2.0

FEBRUARY 15, 2023

I think you can get AI to figure out what the likely outcomes are based on all risk factors and the market you’re selling into etc. and free up time for managers to coach the reps on how to add more value in their territory for better outcomes.” Companies want “one throat to choke!” so niche strategies can have large TAMs.

Conversion 195

Conversion Amdocs Territories Forecasting 195

Go for No!

JANUARY 31, 2023

Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. From a marketing perspective, you can get a ton of “implicit” nos. So, much of marketing is testing. And finally, More than bad marketing though is usually bad marketing data.

Marketing 132

Marketing Social Media Scale Top of Funnel 132

Sales and Marketing Management

OCTOBER 9, 2017

She coached me to watch them, and I soon learned that they a) are always on the move and move with purpose; b) understand why they take each action; and c) openly share their best practices. They find customers who know what success looks like, which makes them great coaches and internal sellers. You know the answer.

Microsoft 213

Microsoft Decision Maker SME Hiring 213

Sales and Marketing Management

JUNE 15, 2018

The firm was targeting the senior market by offering solutions to keep these older people safe in their own homes rather than empty bank accounts to move into senior housing. But I wanted to do more than just offer live training and follow-up coaching. online community software available, phpBB. I created our 10.5 Installation.

Hiring 191

Hiring Lead Rank Face-to-face Banking 191

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Sales and Marketing Management

JUNE 30, 2019

of agile software development. Once reps have demonstrated mastery and successfully completed their first prospecting call, their subsequent learning and coaching activities should prepare them with the knowledge and skills they’ll need for their next customer-facing activity. #3 3 – Treating Onboarding as One-and-Done.

Hiring 221

Hiring Retention Case Study Maximizer 221

Sales and Marketing Management

OCTOBER 16, 2017

A water utilities company updating an ancient water system, for example, might want to know how to integrate our software within its current Geographic Information System (GIS), allowing analysts to quickly inspect, plan, design and calculate storm water runoff that translates into monthly water bills to pay for all maintenance and expansion.

Real Estate 243

Real Estate Construction Scale Hiring 243

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Allego

OCTOBER 8, 2024

A strong sales training program combined with modern sales training software directly impacts sales performance, win rates, and overall revenue. Sales training software is a key component of an effective training program. All of which can be found in modern sales training software.

Software 62

Software Software Training Scale 62

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269