The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. Let’s take a look at the best practices for inbound and outbound sales and how you can balance both to fill the top of your sales funnel with lots of high-quality leads. Inbound is an efficient way to reach a large audience.
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