Zoominfo

JUNE 9, 2019

Good questions and the answers they produce can make a huge difference in your ability to close deals faster. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster. If so, great – make sure you show them plenty of case studies. But this is often easier said than done. The IT department?

B2B 252

B2B Closing Guarantee Scale 252

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Sales Qualified Lead 274

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Wrap-Up In summary, this episode offers valuable insights into the transformative potential of geofencing in marketing.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

OCTOBER 14, 2019

One study found that after a week, most people could remember just 10% of what was said during a short presentation. Every company believes it brings something unique to market. We remember our feelings about conversations much better than we retain the facts we discuss. Start with what sets their business apart. I never have.

Customer 239

Customer Closing Proposal Decision Maker 239

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales and Marketing Management

JULY 7, 2020

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. More recent studies have revealed that humans have similar reactions to surprise rewards – specifically the anticipation of the reward. What makes unexpected rewards so effective?

Incentives 394

Incentives Incentive Motivation ACT 394

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

No More Cold Calling

JUNE 25, 2020

A salesperson closes a deal, hands it off to the customer success team, and then chases after new business. How’s that for attracting new clients in a highly competitive market? Once you close your first deal, you expand your reach by getting referrals to other divisions. They’ll drive new revenue the fastest. Think about that.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales 2.0

JULY 17, 2019

Closing is easy. What really holds most sales people back is getting in the door not closing. Getting in the door and getting in front of a human in your target market is a huge problem for most startups and small businesses. Baylor University. They ended up having 50 agents make 6,264 cold calls.

Outsourcing Services 78

Outsourcing Services Cold Calling Call-back Networking 78

Hubspot Sales

OCTOBER 15, 2024

"Begin by conducting thorough research into the prospect's industry, market position, and recent news or developments. When you know your stuff, prospects trust you more, and that trust makes closing the deal a whole lot easier.” Research, and share case studies. Share relevant case studies and success stories.

Prospecting 105

Prospecting Case Study Industry Study 105

Hubspot Sales

NOVEMBER 12, 2024

This approach led to more consistent, meaningful engagement, even with those we didn't close. Aaron Whittaker , VP of Demand Generation & Marketing at Thrive Digital Marketing Agency , says, "Sending a personalized video message can be surprisingly effective in re-engaging unresponsive prospects. The response was immediate.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Sales and Marketing Management

SEPTEMBER 17, 2018

Forget about the sales mantra “Always Be Closing.” Instead of trying to close a sale you should be aiming to open a conversation. If generating qualified leads is the burning issue on a marketing or sales leader’s mind, he or she may take a few seconds to open the email to find out whether it offers valuable information.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Sales and Marketing Management

APRIL 6, 2020

I've always wanted to make things more efficient, which is why I studied industrial engineering in college, and why I’ve always thought I would have been a great plant manager during the industrial revolution. Sales and marketing professionals, shareholders and, ultimately, customers all come out on the plus side. .

Industry 279

Industry Revenue Engineering Fashion 279

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

JUNE 25, 2018

studying sales methodologies, you know that you are obsessed. Do you itch under your skin to get the deal closed? Study your prospects and then call them to tell them something that would add value if they were a colleague, neighbor or friend that you actually wanted to help do better financially. And the only prescription.

B2B 319

B2B Banking Conference Decision Maker 319

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

SBI Growth

OCTOBER 19, 2023

However, if we look closely, patterns begin to emerge that delineate the attributes of successful sellers. To discern these traits, SBI studied 100 frontline sellers, managers, and SDRs. In the ever-evolving sales landscape , understanding what drives success can often seem like deciphering an enigma.

Study 177

Study Marketing Research Closing 177

No More Cold Calling

OCTOBER 6, 2016

According to the 2016 “ Sales Performance Optimization Study ” from CSO Insights, the top four sales execution challenges and barriers are: Inability to generate enough qualified leads (53.3%). Close rates not high enough (28.2%). No other sales or marketing strategy comes even close to referral results.

Referrals 279

Referrals Lead Rank Sales Qualified Lead Lead Scoring 279

Pipeliner

FEBRUARY 24, 2025

With over 25 years of experience in the digital landscape, Jonathan shared his profound insights on how entrepreneurs can harness the power of artificial intelligence (AI) to drive business success, particularly in sales and marketing. To address this, Jonathan shares a four-step process for effective prompting.

Video 104

Video Lead Rank Lead Scoring Sports 104

Allego

JANUARY 9, 2025

A robust certification process empowers reps to embrace new technologies, connect with informed buyers, and exceed expectations in a competitive market. The Need for Sales Certifications Gone are the days when product knowledge and a friendly pitch were enough to close a deal. A well-designed program doesnt just teach. The result?

Hiring 62

Hiring Marketing Exercises Scale 62

Vengreso

NOVEMBER 19, 2024

AI sales assistants are more than just AI writing assistant software; they are strategic partners that empower sales reps to focus on high-value activities like building relationships and closing deals. This personalized approach can significantly improve the chances of closing deals.

Software 114

Software Software Scale Sales Qualified Lead 114

The Pipeline

SEPTEMBER 9, 2019

As sales managers, we know from experience that when we review the opportunities our sales reps have promised to close this month, next month and the next 90 day, that they won’t all close. But which ones will close? So, when our VP calls and asks; “What are you closing this month?” That’s what we have to figure out.

Lead Rank 49

Lead Rank Lead Scoring Sales Qualified Lead Face-to-face 49

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. Blog posts from third parties, industry-specific data, case studies, and customer stories also have the biggest influence on B2B buyer decision-making.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. Increased Capacity A study by Brevet suggests that 80% of closed sales will require at least five follow-ups.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

LinkedFusion

JANUARY 19, 2025

Its no surprise that LinkedIn sales strategies have revolutionized how prospects are approached and deals are closed. Whether youre a sales professional, entrepreneur, or B2B marketer, leveraging LinkedIn can significantly increase lead generation and help you close deals faster while building trust with potential clients.

LinkedIn 40

LinkedIn Closing Ideal Customer Profile Buyer Intent 40

Pipeliner

JANUARY 16, 2025

Case Studies: Request case studies or detailed accounts of past sales successes to gauge their effectiveness and strategic thinking. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Hiring 104

Hiring Sales Talent Video Lead Scoring 104

Sales and Marketing Management

JANUARY 31, 2021

According to a study conducted by cognitive scientist Art Kohn, humans forget approximately 50% of new information they encounter within an hour and an average of 70% within a day. Close More Deals. This allows them to help to simultaneously improve their sales culture while closing more deals. . .

Sales Coaching 317

Sales Coaching Coaching Top of Funnel Hiring 317

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Client Interviews.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales and Marketing Management

MARCH 4, 2018

What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Let the person closest to the work get close to the customer early on.

Customer Service 286

Customer Service Retention Hiring Account 286

Janek Performance Group

DECEMBER 24, 2024

Without this, your team members are like students studying to pass a testwho promptly forget everything once the test ends. However, studies show a significant increase in retention when learning is collaborative and, dare we say, enjoyable. A culture of continuous learning shows your team they are valued. Of course, there is a limit.

Training 118

Training Hiring How To Retention 118