Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete.

B2B 130

B2B Intent Signal Scale Marketing 130

Nutshell

NOVEMBER 20, 2024

Generating insightful sales reports is a critical component of your role and can involve some heavy lifting. That’s where sales report templates come in handy. Creating and presenting detailed sales reports that colleagues and management can easily understand can prove time-consuming. Table of Contents What is a sales report?

Report 62

Report Examples How To Sales Forecasts 62

Tenbound

DECEMBER 2, 2024

Gong’s latest report highlights how revenue teams are navigating a dynamic business landscape and positioning for success in 2025. Here are the critical takeaways and their importance for Sales and Marketing leaders. Download Report here. Enterprise sellers, in particular, saw a 25% improvement in closing large deals.

Report 64

Report Revenue Trends CRM 64

SalesFuel

OCTOBER 30, 2024

Emily Heinichen, a marketing consultant from CBS Austin , had only been using AdMall for less than a year when she knew its vast array of sales tools would help her. “[The The company] was facing issues with consistent messaging, and many of their previous marketing efforts did not generate new leads for their business,” said Heinichen.

Report 59

Report Account Hiring Closing 59

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. Keep reading.

B2B 240

B2B Marketing Scale Lead Rank 240

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Allego

DECEMBER 24, 2024

She nailed every call, delivered exactly what her buyers needed, and closed deals faster than ever before. According to Allegos latest AI in enablement research , 62% of sales and marketing leaders already use generative AI tools to improve efficiency , and 71% believe AI will become essential to enablement within two years.

Sales Enablement 62

Sales Enablement Closing Scale Analytics 62

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Rank 214

Zoominfo

AUGUST 11, 2021

It’s what keeps your sales team organized and focused on managing opportunities to close deals. The outcome is always the same, too: low close-won rates and slow growth. Get the Report. It shows where leads and opportunities are in the sales cycle, from prospecting and first approach to discovery and (hopefully) closed-won.

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Sales 2.0

DECEMBER 17, 2024

I am continuing to report on findings from my new sales project. I have been looking through the old dusty files to see if the previous salesperson left any qualified opportunities that could be quickly closed. Given this, I started looking for other possibilities to close short term deals. To remind you of the story so far.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

MarketJoy

OCTOBER 30, 2024

In today’s competitive B2B landscape, the divide between sales and marketing teams drains revenue potential. Research shows that companies lose more than 10% of their annual revenue due to misaligned sales and marketing efforts, yet this challenge persists industry-wide. Creating a Unified Revenue Engine The solution?

Sales Qualified Lead 52

Sales Qualified Lead Lead Rank Closing Marketing Qualified Lead 52

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

OCTOBER 14, 2019

One Harvard Business Review report on listening listed four factors (in addition to the obvious elements of listening quietly, showing attention, and remembering what the other person has said). As the HBR report found, good listeners have conversations that build the other person’s self-esteem. . What makes listening effective?

Customer 239

Customer Closing Proposal Decision Maker 239

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. privacy laws. privacy laws.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Outreach Outreach is designed to help market-facing teams create and close more pipeline efficiently.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. CRM Data that Improves Marketing.

CRM 289

CRM Lead Scoring Lead Rank Data 289

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Qualified Lead Marketing Top of Funnel 207

SalesFuel

OCTOBER 9, 2024

She specializes in client satisfaction and is extremely hands-on with the business in terms of customers and marketing support.” These parks report revenue of $3.5 SalesFuel - Credibility | Marketing Research | Sales Hiring | Sales Intelligence | Sales Enablement

Advertising 102

Advertising Advertising Report Closing 102

Zoominfo

JULY 23, 2024

But watch out for absent prospects as March draws close. Specifically, the day with the highest reported OOO rates in 2023 was December 27, the Wednesday between Christmas and New Year’s. Key takeaway : The new year brings new opportunities. Really focus on nailing your prospecting down before they start to take off.

Analysis 130

Analysis Trends Campaigns Outbound 130

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

SalesFuel

FEBRUARY 19, 2025

I sent him an email with co-op opportunities I looked up in AdMall as well as some Did you know info directly pulled from [the local account intelligence report in] AdMall, said Robinson. So, thank you, AdMall, for continuing to support what I do and [providing information I can use straight] from the site to close a deal.

Campaigns 59

Campaigns Closing Cold Calling Retail 59

Sales and Marketing Management

OCTOBER 30, 2020

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. The traditional marketing plan is broken. The traditional marketing organization is broken. How do we fix this?

Marketing 207

Marketing Advertising Advertising Twitter 207

SBI Growth

APRIL 19, 2023

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

Leads 156

Leads Marketing Qualified Lead Revenue Marketing 156

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. The shrinking number of businesses and the threat of a prolonged economic slump are causing major difficulties with filling pipelines and closing deals. As many as 80% of respondents are closing around 30% fewer deals. Old Sales Funnels Are Drying Up.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. In addition, she tackles common challenges in aligning sales and marketing efforts, offering practical insights for overcoming these obstacles.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Zoominfo

FEBRUARY 18, 2025

Analytics & Reporting: Opt for software with robust insights to track performance and improve sales tactics. ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. Learn More about Close 3.

Outbound 130

Outbound Software Software Buyer Intent 130