Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales 2.0

DECEMBER 17, 2024

I have been looking through the old dusty files to see if the previous salesperson left any qualified opportunities that could be quickly closed. I found a few clues from the odd call note and the salespersons name attached to certain contacts in the CRM; however, nothing that would represent an opportunity ripe for closing.

Ideal Customer Profile 195

Ideal Customer Profile Territories CRM Account 195

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

Conference 229

Conference Microsoft Marketing Advertising 229

Hubspot Sales

NOVEMBER 12, 2024

To help you out on that front, we here at The HubSpot Sales Blog — the Internet's definitive, ultimate, unimpeachably authoritative authority on all things sales-related and sales-adjacent — tapped some experts for strategies they use to get an unresponsive prospect talking again. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Highspot

MARCH 12, 2025

Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Does your sales team spend countless hours working on leads that marketing swore were qualified, but most fizzle out before a demo even takes place? The goal is repeatable revenue growth.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Scale 52

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Pipeliner

FEBRUARY 28, 2025

This continuous communication is vital because it helps the organization predict the trends and developments in the market and thus design its strategies to meet future customer needs. Companies must work hard to eliminate this debt, as it hampers innovation and the ability to adapt to changing market conditions.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Our initial target fund size was $50 million, and despite one of the most challenging fundraising environments for both funds and startups in recent history, we surpassed that goal, closing at $54 million. The other major hurdle?

Outsourcing Services 77

Outsourcing Services Scale Marketing How To 77

Hubspot Sales

OCTOBER 15, 2024

"Begin by conducting thorough research into the prospect's industry, market position, and recent news or developments. It lets you talk about the benefits in a real, relatable way that makes sense to the prospect. When you know your stuff, prospects trust you more, and that trust makes closing the deal a whole lot easier.”

Prospecting 105

Prospecting Case Study Industry Study 105

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. Prospective customers want answers to their product-related questions instantly. Conversational Bots: ?Prospective

Quota 296

Quota Channels Decision Maker Cold Calling 296

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. They must think of AI as a colleague, not a tool.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Sales and Marketing Management

MAY 8, 2019

After the event, the video can be used for training and professional development, marketing and sales materials -- the sky’s the limit. Just think of all that valuable content your audience could reference – and you could market – year-round. This will result in better customer relations and an increased ROI.

Video 316

Video Strategy Maximizer ROI 316

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Related infographic: Ultimate Guide for Sales Outreach in 2020! Related blog: How to Manage Expectations Around Marketing Vanity Metrics.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen. Speed to Lead.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

The Pipeline

JANUARY 28, 2020

If your solution can indeed help prospects facing challenges relating to these processes, it makes more sense to start with those, rather than things they were not thinking about when you called. Better to start with something they can relate. Get In Their Head. What is that? Affirm Forward.

Cold Calling 344

Cold Calling Buyer Persona Decision Maker ACT 344

The Pipeline

JUNE 17, 2021

It relates directly to how goals, targets and quotas are set and hit. Do you need to work with marketing more effectively on lead profiling and scoring? Do you need to work with Product Management and Marketing to reduce your closed lost ratio with features and positioning fixes? Hear me out.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

No More Cold Calling

JANUARY 3, 2019

They work collaboratively with their sales team, customer service team, product team, marketing team—you name it. It’s a long article, but worth a close read. New research points to three important insights about curiosity as it relates to business. These top reps aren’t lone rangers.

Google 299

Google Face-to-face Cold Calling Survey 299

Sales and Marketing Management

JANUARY 31, 2021

This type of platform can show how a rep is lining up with their quota, how they are performing in relation to others on the team, and more. Close More Deals. Through coaching, sales managers and leaders can help reps from attracting leads at the top of the funnel to closing deals at the bottom of the funnel.

Sales Coaching 317

Sales Coaching Coaching Top of Funnel Hiring 317

Smooth Sale

JUNE 27, 2024

Photo by Inverewe via Pixabay Attract the Right Job or Clientele: Proven Strategies for Closing More B2G SaaS Deals As the popularity of cloud services and applications continues to trend upward, the SaaS (Software-as-a-Service) industry has grown tremendously. This makes SaaS providers’ sales and marketing strategies more critical.

B2G 109

B2G Closing Government Strategy 109

Sales and Marketing Management

JUNE 25, 2018

Do you itch under your skin to get the deal closed? You will never close and it will be a brutal uphill battle. Can you relate to these? Are you obsessed about getting that key decision maker live even if they tell you “no.” Do you live for the thrill of finally speaking with them? And the only prescription. is more cowbell!

B2B 319

B2B Banking Conference Decision Maker 319

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Hubspot Sales

MARCH 13, 2025

Its relatively straightforward to do simply take your current pipeline, multiply the gross at each milestone times your historical close rates (actual or estimated), and determine if a seller can reasonably expect to be YTD one sales cycle ahead. Assess deals by stage, amount, and close date for the period in which you want to set targets.

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales and Marketing Management

OCTOBER 12, 2020

A growing market suddenly became an uncertain one. After COVID-19, the picture turned far hazier, with some companies slashing spending, some putting in new controls that delay deals closing, and still others staying the course. Do we look like we’re taking advantage if we trumpet coronavirus-related messages?

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Pipeliner

FEBRUARY 16, 2025

Evolving Buyer Expectations Personalized Interactions The conversation touches on buyers’ changing expectations in today’s market. Actionable Steps for Leadership Skill Development: Invest in training programs focusing on AI-related technical and soft skills such as emotional intelligence and relationship-building.

Sales Leadership 103

Sales Leadership Lead Rank Lead Scoring Video 103