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But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Today, intent goes well beyond simple website visits or form fills, encompassing deeper insights into buyer behaviors and needs. The challenge?
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For every action a prospect takes, they create a trail of intent data across the internet.
With so many different initiatives competing for your prospects’ limited attention, it’s essential to close deals quickly and efficiently while the problem they want to solve is fresh in their minds. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.
On-Demand Webinar “Think of the 70% of tasks that don’t directly contribute to closing deals — updating CRM records, scheduling follow-ups, sorting through data,” Blount says. It’s not just about intent data. “AI allows you to get rid of those tasks, so you can focus on the 30% that matter.”
Gone are the days when salespeople could rely on high-pressure tactics and generic pitches to close deals. Understanding Customer Intent Signals Customer intent signals provide valuable insights into where a prospect is in their buying journey and what they are looking for. So what exactly are customer intent signals?
How do 1st, 2nd, and 3rd party intent data compare? Intent data can be a great way to fill your pipeline and close more deals. Intent data can be a great way to fill your pipeline and close more deals. 1st, 2nd, and 3rd party data each have specific advantages and disadvantages.
We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals. Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked.
Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.
Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. You have the right titles for the people that you’re closing deals with. We don’t call out that we built our list via intent data, but we do match the pain point with that intent data.”
The following stories from real GTM professionals show how today’s revenue leaders are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. Company, contact and intent Data Cubes Custom datasets to meet your unique requirements and fill specific gaps Sendoso: $4.9M We are very happy.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal. Perceiving interest as intent will lead you down a rabbit hole with no program performance. Use intent data to improve program engagement.
Without leveraging data and intent signals, the flywheel stalls in its ability to generate sustainable growth. Some key questions to ask include: Are high-intent prospects failing to progress due to outdated MQL/SQL thresholds? Are you integrating third-party intent signals from tools like ZoomInfo?
Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. By leveraging advanced artificial intelligence, these powerful solutions automate a wide range of tasks and processes, allowing sales teams to focus on what they do best: building relationships and closing deals.
Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase. What is Intent Data?
At its core, Demandbase offers a unified view that connects various sources of intelligence and insight, allowing teams to identify opportunities earlier, engage more intelligently, and close deals faster. The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation.
Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers.
But savvy sales leaders know AI isnt a magic wand that can close deals for you. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Heres how AI can help: 1.
But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.
But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Heres how AI can help: 1.
ZoomInfo Copilot leverages AI to prioritize accounts, surface key engagement signals, and deliver real-time insights on buyer intent, ensuring reps reach out at the right moment. Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns. Learn More about Close 3.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it.
To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Intent data to prioritize high-value accounts and improve lead scoring. Intent data to prioritize high-value accounts and improve lead scoring.
Key insights about customer intent, competitor activity, and buying signals are often buried in emails, call notes, and isolated tools, making it nearly impossible for teams to work cohesively. Real-Time Intent Signals : Identify decision-makers actively researching competitors or planning purchases, enabling timely and precise outreach.
Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% 15% average time to close. By analyzing emerging patterns in behavior and intent data, AI can suggest new micro-segments to target before they fully materialize. 30% qualified accounts-to-opportunity conversion. 25% ROI on ad spend.
With AI doing the heaviest lifting, human reps can finally focus on what they do best: build relationships, provide strategic insights, and close deals. ZoomInfos real-time intent data and GPTs predictive modeling capabilities can design territories dynamically.
It’s the “ace up your sleeve” you can use when you need to close a deal, much like leveraging your unique strengths at the right moment to get results. Leveraging Your Strengths: Focus on identifying and doubling down on what you're naturally good at, especially in negotiations and closing deals.
That‘s why I’ve put together this handy guide that covers some key strategies to help on both of those fronts — a resource that will help ensure your team sells effectively through the remainder of the year and that your business remains top-of-mind with buyers as Q4 comes to a close. They‘re your best shot to close deals as Q4 wraps up.
We also partnered with Thermo Fisher to build an enhanced definition of its ICP based on historical data about closed-won new business opportunities. We also provided the company with intent, news, and technographic data, which they used to create AI-powered propensity models to accurately determine relative fit and engagement.
Referrals, on the other hand, deliver qualified leads with higher intent, shortening sales cycles and improving close rates. Youre just assuming your team is doing well with referrals, and assumptions dont fill pipelines. Myth #2: Referral selling cant be scaled. Reality: A scalable referral system must be intentionally nurtured.
ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. This precision ensures that sales teams focus their efforts on high-value prospects, significantly improving efficiency and effectiveness.
Streamlining the sales process by providing sales teams with high-quality leads, allowing them to focus on closing deals rather than prospecting. Lusha uses intent data to identify companies actively seeking specific products or services. Lusha also offers seamless CRM enrichment through automated workflows and API integration.
ZoomInfo, Apollo, LeadIQ) to identify new leads and tap into intent data. Intent Data: Tools like ZoomInfo can show you whos actively looking for solutions like yours. ZoomInfo, Apollo, LeadIQ) to identify new leads and tap into intent data. Maybe you need more first appointments. Maybe you need more first appointments.
How to close a sale with twelve techniques that have been tried and tested, because closing sales is about the salesperson’s attitude as much as the sales skill. There is no doubt that sales cycles have gotten longer, and closing a sale is nearly a process in itself. What does close a sale mean?
Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.
In this video, I’ll explore the martial arts approach to closing sales. While it’s useful to practice with others in controlled environments, your prospect offers the most valuable training experience for closing more sales. This is key to closing sales. Intentional training leads to long-term success.
Here’s what you need to know if you want to close six-figure deals: Bigger deals need more multi-threading. We analyzed 10,332 sales deals and uncovered a strong correlation between deal value and the number of buyers involved in closed-won deals: Complex deals take longer, involve more people, and require building multiple use cases. .
Sales teams face constant pressure to close deals faster and more effectively. Use this checklist to evaluate your possible solutions, and pick the one that works best for your companys needs and get back to closing deals, this time at record speed. What Are Sales Acceleration Platforms?
We also implemented a graded qualification system, factoring in project size and the prospect's demonstrated intent, ensuring that we targeted only the most promising leads. This approach led to more consistent, meaningful engagement, even with those we didn't close.
I listen intently and try to figure out what makes each business model unique and each prospect like a snowflake. Do you itch under your skin to get the deal closed? You will never close and it will be a brutal uphill battle. I’m laser focused on aligning the “why” I perceive in them to my “why.” And the only prescription.
Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Find More Selling Opportunities with Buyer Intent Data. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?
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