Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Gong.io

FEBRUARY 22, 2022

Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. . Now you can pretend you were there too… Read on to learn why Gainsight took a ‘current-customer approach’ during the pandemic, and get the scoop on five key strategies to reduce churn that worked. True in a down any economy. .

Churn 115

Churn Webinar Metrics Strategy Customer 115

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. What Can You Do to Lower Your Customer Churn Rate?

Churn 130

Churn Retention Data Customer 130

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 179

Churn Marketing Loyalty Software 179

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Vengreso

JULY 12, 2022

From sales organizations having to go from in-person selling to virtual selling, to shifting how prospecting is done by leveraging online tools – there has been a lot to navigate. How Has Customer Churn Changed Since The Pandemic? What Role Can CRMs Play in Reducing Customer Churn? million a year. million a year!

Churn 125

Churn SugarCRM Customer Epicor 125

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. It's no wonder, then, that many folks turn to tools like HubSpot AI to streamline their cold outreach processes. For a start, these AI sales tools can help you quickly draft and personalize prospecting emails. Re-target churned customers.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Hubspot Sales

APRIL 11, 2023

So should you be worried about churn in your sales department? How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? HubSpot research confirmed this 35% churn rate. Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. In short, yes.

Churn 124

Churn Hiring Survey Compensation 124

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. Going Online in 2021: Tools and Trends. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Partners in Excellence

OCTOBER 22, 2024

Whether it’s a new business/start-up, a new idea or approach to something, a new sales or marketing program, leveraging a new tool or technology, a new selling process, training on a new product/methodology…… And the list goes on. We leverage tools to help us generate new ideas and approaches.

Churn 118

Churn Up-Sell Tools Account 118

Sales Hacker Training

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

SBI Growth

AUGUST 30, 2013

Determining the size ($) of the market potential – Total Available Market for your products & services. The key to successful marketing is influencing the buyer early in the journey. The best marketers do this by mapping the buying process of their key personas. It fuels the marketing machine. Content is king.

Lead Gen 306

Lead Gen Lead Scoring Lead Rank Sales Qualified Lead 306

SBI Growth

MARCH 24, 2013

Whether it’s a branch, location, city, or market, you need to be there. Finally, you have to evaluate Competitors on a market or LOB level. Customers: Ask For: The recent churn report showing new and lost business with reasons. The sales manager to walk you through how he uses the CRM tool (on his computer!).

Airlines 297

Airlines Hiring Journal Churn 297

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SalesFuel

MARCH 3, 2025

B2B sellers and sales managers are increasingly relying on AI sales tools to meet sales quotas. Not all AI tools deliver on their promises. Not all AI tools deliver on their promises. How can sales integrate AI sales tools? While these AI sales tools arent widespread yet, technology will drive adoption.

Sales Tools 59

Sales Tools Competition B2B Tools 59

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. Rev Ops and GTM are almost used interchangeably,” Whittaker says.

Hiring 130

Hiring Scale Webinar Metrics Lead Rank 130

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. How’s that for attracting new clients in a highly competitive market? During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.”

Lead Generation 409

Lead Generation B2B Lead Scoring Lead Rank 409

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. 85% of customers say they‘re willing to spend more on a SaaS tool if there’s good customer service. The CRM market size is expected to grow to $262.74 But what is the best CRM for SaaS companies?

Software 115

Software Software CRM Oracle 115

Sales and Marketing Management

MAY 15, 2020

By removing impediments, prospects will see your product only as a tool for moving forward. While the number of companies benefiting is undeniably lower than those hurting, focusing on the aspects of your market that may be experiencing growth can make all the difference in your hit rate. Learn To Turn Churn.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

Cincom Smart Selling

APRIL 10, 2025

Introduction In todays hypercompetitive market, having a fantastic product is no longer enough to guarantee sales success. This strategic discipline ensures that salespeople have the necessary tools, content, processes, and technology to engage buyers effectively and close deals more efficiently. What is Sales Enablement?

Sales Enablement 48

Sales Enablement Top of Funnel Tools Strategy 48

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

SBI Growth

JUNE 26, 2013

Sales VP churn isn’t getting any better. Impatient CEO’s, Boards and Market Analysts are seeing to that. Sales Process / CRM Overview – Provide a view of the pipeline, the sales process, forecasting and the CRM tool being used. Sales & Marketing Alignment – Lead Generation, Management, Nurturing and Handoff.

Hiring 319

Hiring Lead Rank Compensation Guidelines 319

DiscoverOrg Sales

OCTOBER 23, 2016

Even if you’re the three-time Formula One World Champion Lewis Hamilton of Sales, you still need a top-performing vehicle, or in this case, a serious set of tools, to help you close. Sales departments are becoming technology buying centers and beginning to rival their marketing and IT counterparts. 3 Datasets to Win the Race.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

Chorus.ai

NOVEMBER 3, 2020

Knowing how to handle new clients in a changing market can be tough — and even under regular circumstances, not knowing how to handle them can hurt your business. What’s more, a newly onboarded customer is three times more likely to churn than one who has been on your books for more than a year. That’s a lot of risks.

Churn 118

Churn Marketing Call-back eBook 118

SBI Growth

SEPTEMBER 27, 2013

The idiots at that company just churn and burn people!". This tool is a practical guide to 10 conversations that will boost retention. During the recent downturn, many sales forces benefitted from a uniquely capable labor market. "Nearly tanked my career. Included in this post is the Millennial Coaching Planner.

Sales Talent 300

Sales Talent Conversion Survey Salary 300

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Lead411

APRIL 29, 2025

Instead of casting a wide net, sales teams can focus on prospects already in-market. Better alignment with marketing: Personalize campaigns based on buyer interest. If a prospect is researching HR compliance software, mention how your tool solves that specific pain point. Higher close rates: Reach out when intent is highest.

Intent Data 52

Intent Data Intent ACT B2B 52

Sales and Marketing Management

DECEMBER 8, 2019

SMBs must be willing and able to create highly connected, personalized experiences to stay relevant amid the churn. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. 4 Keys to Consistent High-Quality Engagement for SMBs.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Hubspot Sales

APRIL 23, 2021

That's why the entrepreneur resources and tools below are essential to running a company and keeping your sanity. 29 Resources and Tools for Entrepreneurs. Pricing: Free Tools ($0/month), Growth Suite (starting at $1,343/month). HubSpot Growth Platform is a full stack of marketing, sales, and customer service software.

Resources 126

Resources Tools Hubspot Small Business 126

Hubspot Sales

JANUARY 11, 2021

B2B sales tools are meant to automate day-to-day processes, increase efficiency in all aspects of the sales process, and simplify various aspects of a sales rep's day to save valuable time — time that can be spent focusing on prospects and deals. B2B Sales Tools. Why use B2B sales tools? 16 B2B Sales Tools.

Sales Tools 143

Sales Tools B2B Tools Hubspot 143

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127