SBI Growth

JUNE 24, 2013

You’re the CMO and you’re doing everything world class marketing organizations do. You’re fighting the classic finger pointing between sales and marketing. It’s not us it’s them; I could make the number if marketing provided better leads. If the sales talent could evolve with the market; they would make the number.

Lead Gen 320

Lead Gen Churn Lead Rank Lead Scoring 320

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Nutshell

MAY 19, 2020

Churn rate, the loss of customers over a specified period of time, is one of the most important metrics a company can track. Churn rate has a profound impact on a company’s revenue. Churn tends to avoid the spotlight in these discussions, but the spotlight is often exactly where it belongs. The standard churn rate formula.

Churn 134

Churn Customer Lead Rank Retention 134

Sales and Marketing Management

MAY 6, 2020

Until this change, there has been a healthy long-term battle between marketing and sales. Marketing has been saddled with delivering leads to sales. Sales has perennially complained that the leads were inferior, while marketing complained that the salespeople were inferior at closing leads. . Questions That Matter.

Marketing 265

Marketing Churn Lead Rank Lead Scoring 265

Gong.io

FEBRUARY 22, 2022

Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. . Now you can pretend you were there too… Read on to learn why Gainsight took a ‘current-customer approach’ during the pandemic, and get the scoop on five key strategies to reduce churn that worked. True in a down any economy. .

Churn 115

Churn Webinar Metrics Strategy Customer 115

Sales and Marketing Management

APRIL 18, 2023

Here are some of the factors I’ve observed prompting the most agency churn, together with some especially effective steps that owners take to plug up those leaks. The post Combatting the Top Causes of Agency Customer Churn appeared first on Sales & Marketing Management.

Churn 120

Churn Customer Marketing Sales 120

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 179

Churn Marketing Loyalty Software 179

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. When does churn become a problem? That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. What Can You Do to Lower Your Customer Churn Rate?

Churn 130

Churn Retention Data Customer 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Wait, are they working with bad data?

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Vengreso

JULY 12, 2022

With so many options on the market and an oversaturation of generic sales and marketing messages, the retention strategies and personalization techniques used to retain customers must also evolve. How Has Customer Churn Changed Since The Pandemic? What Role Can CRMs Play in Reducing Customer Churn? million a year.

Churn 124

Churn SugarCRM Customer Epicor 124

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Online Searches May Indicate Early Go-to-Market Motions. Are they sticking around?

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. 7. Churn Prediction.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Sales and Marketing Management

FEBRUARY 3, 2021

And like all good markets, this trend, too, demanded that businesses get matched to these segments and audiences. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages? What Marketing Automation Achieves. A process.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

SBI Growth

DECEMBER 21, 2013

The warnings are clear; lack of new logo acquisition and increased churn. The return on the marketing investment (ROMI) is not there. It continues to be the same: Your marketing team is sending generic content not specific to a problem the audience is trying to solve. Blanket marketing is annoying customers.

Top of Funnel 312

Top of Funnel Prospecting Buyer Persona Lead Rank 312

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

No More Cold Calling

JUNE 25, 2020

How’s that for attracting new clients in a highly competitive market? During one of these sessions, Justin Keller, vice president of marketing at Terminus , gave a presentation called “Retention is the New Acquisition.” Analyze your B2B marketing strategy. Bottom line: Your current customers are ripe for new business.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales and Marketing Management

JUNE 24, 2019

This is an effective method to prevent churn. Ask churned customers for feedback. His areas of expertise include sales force effectiveness, go-to-market strategies, customer segmentation, pricing strategies and value-based discounting. Use heat maps.

Customer 238

Customer Churn Segment Media 238

SBI Growth

AUGUST 30, 2013

Determining the size ($) of the market potential – Total Available Market for your products & services. The key to successful marketing is influencing the buyer early in the journey. The best marketers do this by mapping the buying process of their key personas. It fuels the marketing machine. Content is king.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

Sales and Marketing Management

MAY 15, 2020

While the number of companies benefiting is undeniably lower than those hurting, focusing on the aspects of your market that may be experiencing growth can make all the difference in your hit rate. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

SBI Growth

JUNE 26, 2013

Sales VP churn isn’t getting any better. Impatient CEO’s, Boards and Market Analysts are seeing to that. Sales & Marketing Alignment – Lead Generation, Management, Nurturing and Handoff. “OK, then, you need a plan when they bring the new guy in. What''s the plan?” The fear of the unknown is worse than the known.

Hiring 319

Hiring Lead Rank Compensation Guidelines 319

Zoominfo

SEPTEMBER 25, 2020

These days, emotional engagement with customers is a key differentiator for go-to-market teams. It’s also cheaper to keep an existing customer than it is to acquire a new one (think marketing campaign costs and new user training, for example). Are they sticking around? If they aren’t, halt all growth efforts and go figure out why.

Loyalty 130

Loyalty Scale Marketing Customer 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales and Marketing Management

JULY 19, 2019

Here’s how to improve your digital customer experience and prevent your customers from churning. This means that your customer support has to be top-notch given that 82% of people expect an immediate response on their marketing or sales questions. Improve your website. Understandably, not every business can afford to have 24/7 support.

Customer 240

Customer Churn Loyalty Small Business 240

Zoominfo

JUNE 25, 2021

Average cost or price per unit measures the marketing costs your company spent on a single purchase of your product or service. Number of opportunities created tracks the number of in-market, active prospects that your sales teams are pushing into the funnel. Sales and Marketing Alignment.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Sales and Marketing Management

DECEMBER 8, 2019

SMBs must be willing and able to create highly connected, personalized experiences to stay relevant amid the churn. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. 4 Keys to Consistent High-Quality Engagement for SMBs.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Leading Results Rambings

OCTOBER 20, 2023

Content marketing has emerged as a powerful force for businesses to connect with their audiences, build brand loyalty, and drive meaningful engagement. Yet, content marketing is far more than just churning out articles or promotional materials.

Marketing 98

Marketing Churn Loyalty Promotion 98

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Retention 219

Retention Loyalty Customer B2C 219

SBI Growth

SEPTEMBER 27, 2013

The idiots at that company just churn and burn people!". During the recent downturn, many sales forces benefitted from a uniquely capable labor market. Also known as Gen-Y , they have different career aspirations than their older counterparts. They change jobs after just 2-3 years. Nearly tanked my career.

Sales Talent 300

Sales Talent Conversion Survey Salary 300

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147