Remove Churn Remove Intent Signal Remove Software
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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. Historically for intent signals, most of the data usually came at a one week delay.

Segment 246
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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius. Every piece of software that we build or acquire sits firmly on top of our world-class data foundation. PART I: How the Acquisition of Chorus.ai Advances our Vision.

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ZoomInfo and TrustRadius: Better Intent Data, Better Results

Zoominfo

Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage. That’s why ZoomInfo is delighted to announce that TrustRadius, a leading software buyer intelligence platform, is now fully integrated into ZoomInfo Sales.

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it. Historically for intent signals, most of the data usually came at a one week delay. In addition to FLoC, Apple’s latest iOS 14.5

Segment 130
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Top CMO Priorities for 2023: Alignment, Efficiency, Consistency

Zoominfo

For example, if you want to sell sales automation software, you should compare the size of companies’ overall sales teams and the sizes of their sales operations teams to get a directional sense of their level of standardization and automation. These same topics are also an important source of intent signals.

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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius. Applications Married with Intelligence Every piece of software that we build or acquire sits firmly on top of our world-class data foundation.

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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . Make sure you’re also using that data to engage buyers when they’re ready to act.