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Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. Engaging existing customers is critical for securing renewals and decreasing churn. With high-quality intent data. Intent data signals compare current topic-search activity with past activity.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. Historically for intent signals, most of the data usually came at a one week delay.

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ZoomInfo and TrustRadius: Better Intent Data, Better Results

Zoominfo

By accessing TrustRadius intent data within ZoomInfo Sales, marketers and frontline salespeople can see precisely which pages prospects and existing customers are viewing, cross-referenced with your CRM data. Distinguishing between the two allows reps to proactively prioritize at-risk accounts as well as new opportunities.

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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

By bringing insights from every prospect and customer interaction into ZoomInfo, customers will be able to build targeted audiences across Contacts, Companies, Scoops and Intent signals filtering on conversation metadata including: Time Range, Engagement Type, Sentiment, and Keyword & Tags identified by Chorus’ proprietary AI engine.

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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases 1. Preventing Churn One day, Tunick was demoing Intent for a prospect. From there, they can set up alerts for when companies are researching topics at above-average rates.

Intent 130
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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases. Preventing Churn. One day, Tunick was demoing Intent for a prospect. From there, they can set up alerts for when companies are researching topics at above-average rates.

Intent 130
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7 Tactics for Ecosystem-Led Outbound

Sales Hacker

Leverage partner intent signals to time outbound Partner intent signals – like changes in tech stack or recent customer acquisitions – provide actionable insights that tell you when an account is ready for engagement.

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