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Engage Existing Customers Using IntentSignal Data Buyer engagement does not end when a buyer signs their contract. Engaging existing customers is critical for securing renewals and decreasing churn. With high-quality intent data. Intent data signals compare current topic-search activity with past activity.
While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. Historically for intentsignals, most of the data usually came at a one week delay.
By accessing TrustRadius intent data within ZoomInfo Sales, marketers and frontline salespeople can see precisely which pages prospects and existing customers are viewing, cross-referenced with your CRM data. Distinguishing between the two allows reps to proactively prioritize at-risk accounts as well as new opportunities.
By bringing insights from every prospect and customer interaction into ZoomInfo, customers will be able to build targeted audiences across Contacts, Companies, Scoops and Intentsignals filtering on conversation metadata including: Time Range, Engagement Type, Sentiment, and Keyword & Tags identified by Chorus’ proprietary AI engine.
Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases 1. Preventing Churn One day, Tunick was demoing Intent for a prospect. From there, they can set up alerts for when companies are researching topics at above-average rates.
Such activity provides an opportunity to cross-sell, upsell, or prevent churn — all of which Tunick has seen happen firsthand. Intent Use Cases. Preventing Churn. One day, Tunick was demoing Intent for a prospect. From there, they can set up alerts for when companies are researching topics at above-average rates.
Leverage partner intentsignals to time outbound Partner intentsignals – like changes in tech stack or recent customer acquisitions – provide actionable insights that tell you when an account is ready for engagement.
In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it. Historically for intentsignals, most of the data usually came at a one week delay.
You might also start seeing intentsignals that show that an existing customer is looking for a new product your company offers. Some of the best tactics we use for winback conversations are contacting external moves , and a specific play to win back churned customers. Next up is enablement.
Combining third-party intentsignals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . At any given time, one or a few of these things may need more attention.
These same topics are also an important source of intentsignals. Given the current economic realities, you should consider the importance of locking in multi-year deals to minimize churn risk.
Below are several examples of automated workflows that will be enabled by Chorus: Automate escalation to management or leaders over pricing concerns, churn risks, negative sentiment, complaints, and complex needs or objections. Difficult technical questions may be routed to support or technical experts.
Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intentsignals, have similar characteristics, and are in the similar buying stage. However, many ABM organizations are not setting up their ABM programs in a way where collaboration is required.
They churn out much quicker than people matching the ICP perfectly. This means that anyone not meeting these criteria, will most likely not benefit from the product, and churn early. When that happens, the company begins to acquire clients that match the ICP only partially. Identifying the Best Times to Reach Leads.
A Signal for Every Scenario To keep sellers updated on their accounts, ZoomInfo Copilot pulls signals from a variety of sources, including job postings, earnings call and investor conference transcripts, intentsignals from TechnologyAdvice, and relationship intelligence from Ren Systems.
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