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When new leads are generated and added to your sales pipeline, not all of them convert. The challenge for sales is then to only focus on intent-rich leads, which is where you need to know them better. Nurturing these high intentleads then helps you focus on those leads that are likely to convert.
In Business to Business lead generation, clients pay for every lead generated given these leads meet specific criteria. You need not wait for your leads to make a purchase, to be paid for that lead. In other referral models, like affiliate sales, you need your lead to purchase before you can get paid.
Long sales cycles are a widely known problem among sales teams of all sizes. Longer sales cycles will mean you have fewer leads engaged per unit time. It would result in slow and painful growth and increasing leadchurn. However, you can fix all of that – by shortening your sales cycle.
Core Functionality Stores customer records and manages sales pipelines. Benefits for Sales Teams: Overcoming Data Silos & Driving Smarter Selling Sales teams often operate with limited visibility into customer intent, relying on historical CRM data that fails to capture real-time behavioral trends.
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