Zoominfo

JUNE 14, 2021

I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. Then he switches to ZoomInfo, opens up Intent, and runs a search on the Bill and Melinda Gates Foundation. What is ZoomInfo Intent? Well, that seems lucky, I think.

Intent 130

Intent Benefit Intent Signal Churn 130

Vengreso

JULY 12, 2022

How Has Customer Churn Changed Since The Pandemic? I wanted to know what Craig is seeing on the other side, once a prospect becomes a customer, and what’s the current trend with customer churn. Our research, this year, shows that 58% of sales and marketing leaders say that churn has gotten worse over the last 12 months.

Churn 124

Churn SugarCRM Customer Epicor 124

DiscoverOrg Sales

JANUARY 2, 2019

Highlights include a contracting tech stack, increased emphasis on customer experience , and renewed focus on preventing churn. Prediction #2: B2B Intent Data will (start to) go mainstream. We’ve been big on Intent data for years , through our partnership with Bombora. The use case for Intent Data.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

MAY 5, 2021

Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Sales and Marketing Management

MAY 15, 2020

Instead, enter conversations with the intention of building relationships with your prospects, being mindful of their realities and their evolving needs so that you foster their loyalty and forge connections that you can act on post-pandemic. Learn To Turn Churn. This doesn’t mean you should pause all outreach.

Loyalty 296

Loyalty Cancellation Churn Face-to-face 296

SaaStr - Sales Strategy

JANUARY 24, 2019

Many call it “Churn and Burn” or other variants. Your brand and reputation is damaged at least a tiny bit everytime a paying customer churns out because they were mis-sold a feature set. But the cost to onboard, close, manage, and market to a customer that churns almost immediately is almost always higher than the short-term revenue.

Churn 93

Churn Scale Commission Hiring 93

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

G2Crowd - Sales Blog

AUGUST 18, 2021

Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.

Buyer Intent 88

Buyer Intent Churn Intent Buyer 88

Sales Hacker

JANUARY 20, 2025

The structure is intentional: Mondays are packed with internal meetings. Instead of generic outreach, top-performing teams are conducting deep research to connect their solutions directly to C-level priorities like revenue growth and churn reduction. Tuesdays provide a clear runway for focused outreach.

Scale 105

Scale Sales Qualified Lead Revenue Intent 105

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. Engaging existing customers is critical for securing renewals and decreasing churn. With high-quality intent data. Intent data signals compare current topic-search activity with past activity.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Highspot

MARCH 24, 2025

For example, clunky handoffs between sales and customer success may delay onboarding, make a poor first impression, or even cause churn. To make sure youre capturing the right data, determine the business decisions your team needs to makewhether its improving lead conversion or reducing churn.

Lead Rank 52

Lead Rank Lead Scoring Incentives Incentive 52

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

MAY 5, 2021

Get a Demo Trend #2: Leveraging real-time intent data Real-time intent data is the competitive advantage every marketer needs in their 2022 strategy. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

DiscoverOrg Sales

OCTOBER 3, 2018

… But if those accounts churn, or if they’re not ideal for your business, that’s a problem. Intent data. Engagio is doing a lot around intent data. “We think about the customer, beginning to end,” Bullock says, “but in a lot of cases, we don’t always set up the business for success. So be prepared.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

SalesLoft

OCTOBER 26, 2023

Customer churn is a big problem for SaaS companies because it impacts so many different parts of the business. And while it’s natural for a certain percentage of customers to churn during a specific period, a higher turnover rate can cause panic. I see this as a big challenge in reducing churn rate.

Churn 52

Churn Vendor Account Decision Maker 52

Hubspot Sales

MARCH 9, 2021

In some cases, a business might be interested in maximizing short-term profit, acquiring users without being too mindful of potential churn down the line. Or, a company will make long-term profit their objective — In which case, it will price with more careful intention. Increasing Sales Volume. Matching Competitors' Prices.

Objections 133

Objections Maximizer Retention Intent 133

Zoominfo

SEPTEMBER 29, 2021

For example, intent data can help sales representatives send automated prospecting and follow-up emails, while firmographic data is helpful for sales operations teams that need to more effectively route leads to their sales team. Intent data Intent indicates what key stakeholders at a good-fit account are interested in.

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Zoominfo

APRIL 26, 2023

And developing a high-quality playbook can start with a simple conversation, Schuck says: sit down with the top three sellers at a company and find out which market signals they rely on to begin their outreach, from hiring and funding news to spikes in intent data. “They’re responsible for the right message. .”

Hiring 130

Hiring Intent Data How To Scale 130

Hubspot Sales

NOVEMBER 15, 2017

Overall productivity increased by 242%, and churn dropped by 20.8%.”. For all intents and purposes, you’ll have added three hours of output to each and every employee’s day -- without making them work any longer.”. And employees could also work twice as many cases at once. Your hiring problems will be over.”.

Hiring 145

Hiring Energy Case Study Call-back 145

SalesHandy

MARCH 6, 2021

The challenge for sales is then to only focus on intent-rich leads, which is where you need to know them better. Sales qualifying questions help you gather information from your prospects, which later helps you filter out high intent leads. . When new leads are generated and added to your sales pipeline, not all of them convert.

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 98

Sales Hacker

MARCH 8, 2024

Leveraging partnerships in onboarding Shortening the time to value (TTV) for customers can boost retention and reduce churn. More for your eyeballs: Demandbase launched a new Intent Data Preview. Now you can sample their intent data based on selected filters and see how powerful it is for targeting ads and creating tailored messaging.

Lead Rank 123

Lead Rank Referrals Lead Scoring Ideal Customer Profile 123

Openview

APRIL 24, 2019

Because it’s very painful and a more intentional approach to sales recruiting will help you grow faster (and bigger). When you’re constantly churning salespeople, it’s like a painful boomerang that creates a bad reputation in the marketplace. What happens to your business when you take a more intentional approach. Here is why.

Hiring 89

Hiring Scale Intent Churn 89

Sales Hacker

OCTOBER 13, 2023

ELG-sourced customers are 58% less likely to churn. Alex Poulos , CMO of Crossbeam , shared that the marketing play for this motion is to create Ecosystem-Qualified Leads (EQLs) – pull EQLs/EQAs based on your unique second-party ecosystem data that combine intent, relationship, and behavioral signals.

Conference 126

Conference Demand Generation Targets Account Based Marketing Scale 126

Hubspot Sales

MARCH 21, 2019

Improve your win rate by capturing and nurturing high-quality opportunities like referrals or prospects who’ve already demonstrated high intent to buy. Never force a product or service on a buyer who doesn’t need it -- that’s a recipe for losing prospects and churning new customers.

How To 138

How To Sales Cycle Discount Lead Rank 138

Crunchbase

OCTOBER 21, 2022

Thus, the academy was also created with the intention of preventing other underrepresented people from having the same experiences I had breaking into the tech industry. Our intent is to help our candidates know they belong in these roles regardless of how they arrived at them. The biggest keys to their success? Seek mentors.

Industry 126

Industry Hiring Intent Promotion 126

Sales Hacker

APRIL 8, 2024

a specific product page or blog post), then reach out and prospect with messaging that matches intent. Crunchbase’s advanced search also helps you find accounts that match your ICP and ensure your prospect lists are filtered by highly valuable, and intent-driven firmographic insights. Crunchbase reviews 4.5/5

Ideal Customer Profile 124

Ideal Customer Profile B2B Tools Prospecting 124

Tenbound

OCTOBER 31, 2024

Website Albacross: Tracks website visitors and delivers insights on behavior, enabling sales teams to reach high-intent prospects. Website ChurnZero: Focuses on customer retention with features for onboarding, engagement tracking, and churn prediction. Website 13. Website 16.

Sales Technology 52

Sales Technology Sales Qualified Lead Research Lead Rank 52

Zoominfo

NOVEMBER 8, 2021

Intent data. Using intent, and particularly technographics — insight into the technologies a company currently has installed and the technologies they’re actively researching — can really help tailor your messaging,” says Ashley Eleveld, senior manager of international demand generation at ZoomInfo.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Sales Hacker

NOVEMBER 2, 2017

You need to consider everything holistically: website to trial user, trial user to paid plan, active trial users, short-term churn, long-term churn, and more. A high visitor-to-trial CVR ultimately doesn’t mean a thing if you’re not vigorously working to increase the other metrics and decrease churn.

Lead Rank 107

Lead Rank Customer Churn Segment 107

SBI

DECEMBER 12, 2018

There will also be a demand for customer success technology – to minimize churn and ensure that customers stay and grow. Holistic sales enablement solutions that make it easier to learn, execute and improve your sales strategy will gain traction. It will be an exciting year, for sure!

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

SBI

AUGUST 7, 2018

Would you like a treasure trove of insight into the buying intentions within your accounts? The solution quickly gets them back on the route to success. Account data can be used to massively accelerate time to value for salespeople by helping them understand what buyers are interested in and how to best engage with them.

Lead Rank 95

Lead Rank Company Collateral Lead Scoring 95

Gong.io

NOVEMBER 2, 2022

It helps sales managers to understand customer intent and sentiment and provides recommendations for actions. Churn rates and risk. Churn risk identification . Reducing churn is a critical concern for subscription-based and SaaS businesses. But more subjective identifiers, like purchase intent, are a little more elusive.

Lead Rank 62

Lead Rank Lead Scoring Churn Forecasting 62

Zoominfo

DECEMBER 17, 2017

In the long-term, gift-giving can increase customer retention , improve ROI, reduce churn, and boost brand reputation. Your Responsible Corporate Gift Giving Although gift giving is often done with nothing but good intentions, it’s still important to cover your bases.

Guidelines 130

Guidelines Policies Handbook Government 130

Sales Hacker

SEPTEMBER 27, 2024

Leverage partner intent signals to time outbound Partner intent signals – like changes in tech stack or recent customer acquisitions – provide actionable insights that tell you when an account is ready for engagement. Sophie This newsletter was entirely written and edited by Sophie Buonassisi and Scott Barker (not AI!).

Outbound 112

Outbound Lead Rank Scale Intent Signal 112

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130