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Track the Right Metric to Increase Enterprise Value

SBI Growth

CEOs can guide the decision-making required to increase enterprise value by comparing customer acquisition cost (CAC) to customer lifetime value (CLTV). Focusing on the CAC:CLTV ratio enables you to reduce churn, boosting customer satisfaction and share of wallet. In particular,

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Churn Reduction: 5 Powerful Strategies For Preventing Customer Churn

Gong.io

Nick joined a small army of Gongsters for a conversation on strategies to reduce churn. . Now you can pretend you were there too… Read on to learn why Gainsight took a ‘current-customer approach’ during the pandemic, and get the scoop on five key strategies to reduce churn that worked. True in a down any economy. .

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Six Ways to Put Enterprise Sales in the Fast Lane

Zoominfo

Enterprise sales” and “fast” are two terms that don’t often go together. Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. That’s because, on the enterprise prospect’s end, there is a danger of spending too much on the wrong product.

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Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

But only if your salespeople nurture their existing relationships, get referrals to other divisions in client enterprises, and build customer loyalty. Expand your reach within the enterprise by getting referrals to other divisions. Bottom line: Your current customers are ripe for new business. They’ll drive new revenue the fastest.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Each segment, whether SMB, mid-market, or enterprise, has its own nuances, but they all share a familiar core. Example: Outreachs shift to enterprise sales required an enterprise state of mind across all teams, emphasizing company-wide commitment rather than relying solely on experienced enterprise sellers.

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Email is Broken—Pick Up the Damn Phone! (Money Monday)

Sales Gravy

A legion of enterprising tech entrepreneurs promised magical prospecting engines that would replace salespeople altogether. A legion of enterprising tech entrepreneurs promised magical prospecting engines that would replace salespeople altogether. Then two years ago AI burst onto the scene and suddenly everything changed.

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The Enterprise Sales Cycle: How Massive Deals Come Together

Hubspot Sales

SMB sales cycles come with their own challenges, stages, and appropriate strategies, and the same goes for larger enterprises'. We'll take a closer look at some key elements of the typical enterprise sales cycle, review the basic steps to the process, and get a quick refresher on how to calculate close rate for longer sales cycles.