Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Create and distribute content that helps your customers get the most out of your product.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

DocSend

APRIL 26, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce customer churn rate so a customer revenue stream can flourish. More and more customer success teams are on the hunt for silver bullets to reduce customer churn rate—but you can’t wipe out customer churn overnight.

Churn 49

Churn Customer Lead Rank Collateral 49

Act!

JANUARY 21, 2025

Such insights can help you devise ways to minimize churn. Plus, modern CRM platforms are cloud-based and facilitate real-time collaborations, even for distributed teams. For instance, you might find that most people who received a feedback call within a week of their first purchase became repeat customers. For instance, Act!

CRM 52

CRM Analytics ACT Comparison 52

SBI

AUGUST 17, 2021

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Sales intelligence and buyer intent data also help account managers spot cross-sell opportunities and prevent churn. So those are the metrics we advise customers to measure.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

DocSend

APRIL 26, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce customer churn rate so a customer revenue stream can flourish. More and more customer success teams are on the hunt for silver bullets to reduce customer churn rate—but you can’t wipe out customer churn overnight.

Churn 40

Churn Customer Lead Rank Collateral 40

Sales Hacker

NOVEMBER 1, 2024

With Attention you’ll be able to: Generate coaching scorecards after every call “Ask Attention anything” – ask questions across all of your customer calls Send follow-up emails to prospects or internal stakeholders on a deal Automatically alert key stakeholders of relevant deal info (churn risk, solutions needs, etc.)

Channels 103

Channels Scale Strategy Distribution 103

Gong.io

AUGUST 3, 2022

It’s about helping buyers achieve their desired goals and outcomes, with the idea being that if this can be attained, customers will be less likely to churn. Take customer churn rate (a commonly used KPI among customer success teams), for instance. Customer churn rate . Did we reach this goal?” Retention and expansion.

Churn 87

Churn Customer Licensing Retention 87

Zoominfo

OCTOBER 5, 2021

Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. Organizing a route-to-marketing (RTM) plan that also defines distribution makes it easier to get your product or service into the market and into customers’ hands (physical or virtual).

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

AUGUST 24, 2021

Are You Exhausting Email and Social to Distribute Content? Churning out the right content, campaigns, and collateral are great, but making sure that they reach the right audience is the key to the game. Email and social media campaigns are proven ways to generate demand through content.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

Tenbound

OCTOBER 31, 2024

Inbound Lead Management, Appointment Scheduling, Chat/Messaging, Call Distribution HubSpot: Offers a comprehensive CRM platform with tools for lead management, appointment scheduling, and live chat features. Website ChurnZero: Focuses on customer retention with features for onboarding, engagement tracking, and churn prediction.

Sales Technology 52

Sales Technology Sales Qualified Lead Research Lead Scoring 52

Sales Hacker

JUNE 26, 2020

To gain more visibility, we decided to go beyond our own website and distribute content via social media, targeted websites, and directories. Together, the sales and marketing teams designed a questionnaire and distributed it amongst existing users. Here, prospects spend a lot of time looking at product reviews and feedback.

Top of Funnel 133

Top of Funnel Buyer Persona Marketing Ideal Customer Profile 133

SBI

AUGUST 7, 2018

Seismic centralizes all sales collateral into one area and then automatically distributes the right piece of content to the seller based on a host of data AND distributes it to other tools where sellers spend most of their time, such as in their CRM, their email client, or their mobile device.

Lead Rank 95

Lead Rank Company Collateral Lead Scoring 95

Hubspot Sales

MARCH 14, 2018

Pushing magic may get the initial sale, but it also gets a quick churn. Optimizing product distribution to meet specific market demand. Predicting churn or lifetime value of clients. It’s tempting to throw around terms like AI, Machine Learning, Algorithms, and Deep Learning -- after all, everyone is, right? Don’t do it.

How To 110

How To Churn Lead Scoring Lead Rank 110

Nutshell

MARCH 25, 2024

We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. Minimized churn rate: Research indicates that if clients fail to see the value in your product or service within the first 90 days, you may experience customer churn.

Positioning 127

Positioning Customer Churn Face-to-face 127

Partners in Excellence

MARCH 29, 2012

They had, like many organizations, an 80-20 distribution of their revenues. We started measuring the impact of that employee churn, we discovered between open territories, customer confusion about who their sales person was, and a few other things—the impact of this churn was costing them over $300M a year in lost revenue.

Hiring 106

Hiring Churn Quota Maximizer 106

DiscoverOrg Sales

FEBRUARY 9, 2017

Identify the types of companies that are most likely to renew, or most likely to churn. Once a Portfolio has been created and selected, the dashboard populates chart widgets displaying the distribution of accounts by firmographic and technographic attributes including: Revenue. Renewing or Non-Renewing Customers. Number of Employees.

Ideal Customer Profile 120

Ideal Customer Profile Account Based Marketing Demand Generation Targets Segment 120

Zoominfo

OCTOBER 5, 2021

Better-fit prospects and opportunities won turn into better-fit customers who have a lower churn rate Increased closed-won deals — those entering the pipeline are more likely to have the budget, interest, and talent needed for your product to have value. How do you communicate your value? How to Create an ICP 1.

Ideal Customer Profile 100

Ideal Customer Profile Lead Rank Lead Scoring Customer 100

Zoominfo

MARCH 15, 2018

A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. B2B Blog Post Round-Up: Lead Generation, List Churn & More [December]. Let’s get into it! 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Sales Hacker

JUNE 14, 2021

Distribution, service performance, customers, and ongoing revenue. of total results, many service and technology firms are challenged with customer churn. They weren’t engaging in planned distribution where the warehouse knows how products will ship to stores even before it arrives at the warehouse.

Account Based Marketing 113

Account Based Marketing Top of Funnel Ideal Customer Profile Account 113

Hubspot Sales

OCTOBER 25, 2023

Bringing in customers who churn within a tight window is unproductive and costly, so a system that incentivizes those kinds of relationships might be counterintuitive. I guess the issue becomes a matter of striking an appropriate balance between breadth and depth.

Commission 115

Commission Compensation Retention Salary 115

Hubspot Sales

OCTOBER 16, 2017

If you want them to stop selling to poor fit customers, institute a clawback so they lose their commission if the customer churns or returns the product within a set window of time. A clawback “takes back” the rep’s commission and kicks in if a customer churns before a specific benchmark.

Compensation 145

Compensation Hiring Salary Commission 145

Highspot

APRIL 1, 2025

How do you distribute workloads fairly and still motivate team members? Decrease in churn rate: High-performing managers who feel supported and well-trained are less likely to leave. What it looks like: Senior reps are nearing burnout, new hires are unsure of the next steps, and remote employees feel disconnected.

Training 52

Training Sales Management Hiring Lead Rank 52

SBI

JANUARY 8, 2019

SaaS businesses too, have realized the need for segmentation and have distributed their core product offerings into tiers – in which each tier is targeted towards a relevant subgroup of customers. Each customer has a unique set of characteristics that can determine a wide range of needs and wants. Source: TSIA, Phil Naus.

Lead Rank 105

Lead Rank Customer Segment Lead Scoring 105

Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Create and distribute content that helps your customers get the most out of your product.

Top of Funnel 130

Top of Funnel Funnel Lead Rank Sales Qualified Lead 130

SBI

MAY 2, 2018

Avoid losing business due to customers leaving or purchasing from competitors with proactive customer retention and product churn alerts. Identify and win growth opportunities across your entire customer base through upsell, cross-sell, and pricing opportunities. Nancy: Who benefits most from your solution?

Revenue 139

Revenue How To ROI Case Study 139

Cincom Smart Selling

MAY 8, 2024

This allows personalized content to be automatically distributed across different communication channels and touchpoints. This earns word-of-mouth referrals, mitigates churn risks, and inspires forgiveness, preserving loyalty. CCM platforms gather approved messaging into a single, controlled location. The results speak for themselves.

Scale 62

Scale Customer Lead Rank Loyalty 62

Nutshell

APRIL 5, 2021

A few key analytics tools include: Google analytics , for analyzing web traffic Email marketing software’s built-in reporting ChartMogul to measure churn and retention (optional) Tableau for data insights and visualization (optional). The technical skills for asset creation (graphics, copywriting, distribution, etc.), In conclusion.

Marketing 104

Marketing Top of Funnel Sales Qualified Lead Google Analytics 104

Sales Hacker

JUNE 29, 2020

Marketing relies on Sales for information, direction, and feedback, and Sales relies on Marketing for distributing brand knowledge effectively and producing high-quality leads. Churn is the rate at which you lose subscribers. Sales is responsible for persuading leads, closing deals , and retaining customers.

Lead Rank 106

Lead Rank Strategy Scale Lead Scoring 106

Sales Hacker

FEBRUARY 12, 2021

Track your recurring revenue, upgrades, downgrades, and churn. This feature is designed to predict which sales leads are more likely to convert, churn risk, lifetime value, delayed payment, and more trends and patterns that managers can use to inform decisions. Key features: Automated lead distribution (Round Robin).

Enterprise 118

Enterprise Enterprise CRM NetSuite 118

Zoominfo

APRIL 25, 2021

Are You Exhausting Email and Social to Distribute Content? Churning out the right content, campaigns, and collateral are great, but making sure that they reach the right audience is the key to the game. Email and social media campaigns are proven ways to generate demand through content.

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

Cincom Smart Selling

MARCH 5, 2025

This mobile accessibility is crucial for field sales teams, remote workforces, and globally distributed teams. Automated Renewals & Upselling: Advanced CPQ tools streamline subscription renewals, add-on purchases, and contract modifications, ensuring businesses can maximize customer lifetime value and reduce churn.

Scale 48

Scale Lead Rank Discount Software 48

SugarCRM

JANUARY 30, 2025

Sugar revenue intelligence ( sales-i ) leverages Machine Learning and AI capabilities to drive proactive alerts to end users i.e. flag missed up/cross/switch sell opportunities, uncover hidden revenue streams through, identify churn risk before it is too late etc.

CRM 26

CRM Benefit SugarCRM Churn 26

Sales Hacker

OCTOBER 4, 2024

You benefit from owned distribution. It helps with awareness, pipeline efficiency, customer loyalty and reducing churn. One of the best ways to gather feedback and build momentum is by building an audience. When you have an audience, it’s easier to move fast. You have a direct connection to your customers.

Top of Funnel 112

Top of Funnel Scale Hiring Ideal Customer Profile 112

Pipeliner

JANUARY 6, 2022

Within this subscription economy, a subscription company is rated with the same type of metrics as an entity like Netflix, with the focus being on the number of subscribers, churn rate, etc. They need to become a platform for distribution, and they must come out of hiding. Also, the embedded/white-labeled future is replacing the SKU.

Channels 98

Channels Trends AutoTask Lead Rank 98

Salesmate

MAY 15, 2020

Retention strategies take up time and resources, the trick is to distribute the customer retention effort. Source: Genesys 50% of customers will churn every 5 years. And, only 1 out of 26 unhappy customers complain; the rest will simply churn. How can businesses do that? Source: Kolsky. Tips for improving customer retention.

Retention 122

Retention Customer Loyalty Social Media 122

Hubspot Sales

APRIL 13, 2021

Lifetime value and churn data. Quantitative data includes information on demographics, psychographics, inventory, supply and demand, historical market specifics, sales metrics, churn rate, product features, and price sensitivity. Zilliant addresses B2B pricing and sales issues for distribution, manufacturing, and services industries.

B2C 111

B2C Segment Retail Demographics 111

Pipeliner

DECEMBER 10, 2023

The Importance of a Clear Content Strategy Martin emphasized that content marketing is not just about churning out content for the sake of it. A Success Story: Consistency and Strategic Promotion Martin shared an inspiring success story of a client who used blogging and LinkedIn as their primary content and distribution channels.

Marketing 64

Marketing Churn Social Media Distribution 64