What is Your Company’s DNA?
Sales and Marketing Management
FEBRUARY 12, 2018
Not chemical, biological DNA, of course, but what I call corporate DNA. Our conversation with you and your team wasn’t a marketing discussion,” said Scott Anderson, CMO of Sitecore, a content management software company. “It They carry a core instruction set that informs the actions and outcomes of their work. In short, they have DNA.
Let's personalize your content