Remove Chemicals Remove Sales Remove Software
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How Software Leaders Pragmatically Prepare for 2021

SBI Growth

The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers.

Software 349
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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Discovery resistance in complex B2B sales

Membrain

He was the VP of Sales of an enterprise B2B salesforce of 200 reps, and he was frustrated. He was selling highly complex software as a service application to chemical, drug, and oil companies. At the peak of my Solution Selling business, in the mid-90s, I was speaking to one of our clients.

Chemicals 135
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How to Navigate Pricing In a Pandemic

Sales and Marketing Management

B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis. I’ve been talking to leaders in industries far and wide, from manufacturing, distribution, chemicals processing, tech, pharma and more. Be careful and considerate. This is no small feat in a recession.

Chemicals 177
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Chemical (Basic): -0.72%. Strategically raise prices.

Margin 119
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What is Your Company’s DNA?

Sales and Marketing Management

Not chemical, biological DNA, of course, but what I call corporate DNA. It is the foundation for all external messages and campaigns, from branding, to sales strategy, to web copy, to brochure design. Like people, companies are organisms that reflect their creators, their environments, their obstacles, and their strengths.

Chemicals 180
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Try Selling Sand

Partners in Excellence

As much as sales people try to sell solutions or sell value, too often they fall back on great products. Recently, I saw a “sales playbook” from an enterprise software company. Others sell basic materials like chemicals. These sales people sell differently. Could you sell sand?

Chemicals 125