Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Proponents of this strategy argue that predetermined talking points and canned responses give companies editorial control of their social channels.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233

Media Direct Mail netFactor Trade Show 233

Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. However, that difficulty does not absolve marketers from making an effort.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. White Paper. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline. Today is the first of a few videos where I answer the above.

Pipeline 224

Pipeline Cold Calling Hiring Compensation 224

Sales and Marketing Management

JANUARY 25, 2019

We are talking about stuff like white papers, webinars, and eBooks, for instance, in which you will explain complex technical terms and concepts in depth. Being overly salesy nowadays will most likely turn most customers away. Shoot for being a thought leader first and a salesman second. Have a Blog.

B2B 235

B2B Marketing eBook Social Media 235

The Pipeline

MARCH 30, 2011

To get more insight on that, you can read a related article “ Working Backwards From Your Goal To Get Ahead “ Look forward to your comments, and invite you to visit our YouTube Channel to view other SellBetter sales videos. White Paper. What’s in Your Pipeline? Tibor Shanto. Time Management. Tongue in cheek.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

Understanding the Sales Force

SEPTEMBER 11, 2023

You may need to hire any of the following salespeople: Hunter BDR SDR Account Manager National Account Manager Key Account Manager Sales Executive Channel Sales Manager Sales Manager Regional Sales Manager National Sales Manager VP Sales Sr.

Hiring 218

Hiring Top of Funnel Company Funnel 218

Partners in Excellence

JUNE 9, 2021

Social channels are increasingly cluttered and ineffective. With all the channels becoming less effective than they have been in the past, our responses seem to be to do more—which, inevitably, exacerbates the issue. Marketing continues to optimize SEO and traditional/technology enables channels.

Lead Rank 149

Lead Rank Channels Customer Service Sales Qualified Lead 149

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Velocify

DECEMBER 12, 2012

According to a new white paper, “ Inclined But Inactive: Strategies to Win Over Past Prospects ,” schools are missing a significant opportunity to boost enrollment rates at a lower cost than the cost of acquiring new prospects. The new white paper is available as a free download on Datamark’s website.

Leads360 88

Leads360 Funnel Top of Funnel Study 88

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word.

Scale 177

Scale Maximizer Strategy How To 177

Partners in Excellence

JULY 29, 2014

Rather than investing the time and expense in developing traditional materials–white papers, brochures, flyers, etc.–we The number of people we can reach, the breadth–both in sector and geography–has expanded profoundly. The ability to reach them quickly and cheaply has skyrocketed.

Social Media 129

Social Media Social Selling Direct Mail Media 129

Pointclear

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. Can you recognize the program personalities on the Funnel Radio Channel? Podcasts produce so much potential content that each show provides a plethora of content options.

Top of Funnel 133

Top of Funnel Funnel Case Study Social Media 133

Pointclear

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Zoominfo

SEPTEMBER 23, 2018

Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. Do a vast majority of your listeners use one specific channel? Quotes from your podcasts can be reused in infographics, white papers, and e-books. Get creative!

B2B 176

B2B Social Media Scale Channels 176

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

SocialSellinator

OCTOBER 18, 2022

Inbound marketing, important part of digital marketing , focuses on attracting customers to your company or product through various online channels, such as search engines, social media, and blogs. Your plan should include various elements, such as your target audience, goals, and the channels you’ll use to reach your audience.

Tools 126

Tools Buyer Persona Social Media Inbound 126

Sales and Marketing Management

OCTOBER 23, 2017

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Examples: A new channel or tactic to unearth new opportunities for the business. Convert (knowing when the customer is ready to buy). Find a big idea. How about video marketing?

Marketing 120

Marketing eBook Social Media Trade Show 120

Allbound

JANUARY 30, 2019

If your channel is feeling a little bit stagnant, it may seem like your channel partners have also gone into hibernation this winter. If that’s the case, you may need to make a few changes to your program to help motivate your partners and arm them with what they need to accelerate channel sales in the year ahead.

Channels 60

Channels Collateral Motivation Analytics 60

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word.

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

The ROI Guy

MAY 9, 2012

And the demands don't stop there, as they also want the content optimized for whatever channel they happen to be using, especially tablets. An Alinean powered Interactive White Paper, developing and delivering a completely personalized PDF white paper to an engaged buyer via the iPad. and "Why You?".

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

Janek Performance Group

JANUARY 10, 2023

Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. Of course, all channels are not right for all organizations. What Are Sales Channels? What Are Sales Channels?

Channels 62

Channels Hiring Retail How To 62

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

Pointclear

JULY 12, 2012

” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’

Strategy 171

Strategy Social Media Inbound Outbound 171

The Pipeline

APRIL 25, 2011

White Paper. But more important than that, is the desire to sell…that is to say, the desire to turn the process and all it implies into results. Deep inside, it all depends on only one action : attitude. Time Management. Tongue in cheek. Trigger Events. Voice mail. Walk Away Price. When Sales Met Marketing. Zone Based Selling.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Allbound

MARCH 6, 2019

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization. Click To Tweet. Give your partners a way to stay organized. Provide a variety of shareable content.

Channels 52

Channels Case Study Webinar Metrics Software 52

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Traditional content such as white papers, case studies and even webcasts and videos are often created for a broad audience.

Marketing 94

Marketing Case Study Survey Social Media 94

Hubspot Sales

APRIL 3, 2018

But do you use the right blend of channels? If you use just one media channel to communicate, you’ll probably be less successful than if you supplement telephone calls as necessary with emails and social media. Downloading a white paper, for instance, is entirely different than a contact request. Stuck on one track.

Revenue 111

Revenue Buying Cycle Social Media Media 111

Allbound

FEBRUARY 13, 2019

If you’re looking to be a better channel partner in 2019 and beyond, it may be helpful to learn your channel partner love language — not to mention the love languages of the partners that you work with. Channel partners with the words-of-affirmation love language are big communicators who often value feedback and direction.

Channels 52

Channels Collateral ACT Webinar Metrics 52

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. White papers. The question is: How do you do this?

Channels 59

Channels Collateral Lead Rank Margin 59

SalesLoft

MAY 9, 2016

And Sales Development Reps who use social channels as a personalized selling strategy are more likely to uncover valuable buyer information, and ultimately schedule more qualified sales meetings. I’m going to be sharing some tips with you guys today on how to use social channels to personalize your messaging to your prospects.

Channels 52

Channels Scale How To Hiring 52

Zoominfo

JUNE 24, 2018

Self-service is quickly becoming the preferred customer support channel. Think of it this way—human representatives spend most of their time using support channels to solve complicated customer issues. Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more.

Customer 133

Customer Social Media Discount Knowledge Base 133

SalesFuel

MARCH 29, 2024

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. Here are a few tips for creating content that will help drive sales.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Zoominfo

APRIL 5, 2018

If implemented correctly, lead scoring can have the following impact on your company: More effective marketing campaigns: Lead scoring allows you to identify the campaigns and channels that result in high-quality leads. So, blog subscribers get scored two points while those who download white papers get 25 points.

Lead Rank 182

Lead Rank Lead Scoring Sales Qualified Lead Leads 182

Allbound

AUGUST 15, 2018

If you’re running a channel sales operation, you know that attracting the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. Here are five ways to attract the best channel partners: 1.

Channels 48

Channels Top of Funnel Hiring Webinar Metrics 48

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Anthony Iannarino

JUNE 17, 2020

The inbound argument morphed into the idea that prospecting effectiveness is a contest between the cold call and email, or cold calls and the social channels, like LinkedIn. This argument died of the natural causes of not being true.

B2B 117

B2B Prospecting Trade Show Inbound 117