The Pipeline

JUNE 8, 2011

As usual, I invite you to have your two cents, and view all our videos at Renbor’s You Tube channel Sell Better. Sales Tool. White Paper. Recently someone turned the table on me asked me why I ask that question and what my view is on what should be in your pipeline. What’s in Your Pipeline? Tibor Shanto.

Pipeline 224

Pipeline Cold Calling Compensation Hiring 224

SalesFuel

DECEMBER 27, 2024

The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Marketers fret that audio is a traditional mass media channel meaning accurate measurement is impossible. Todays measurement tools make it easier to show a return on investment. If you answered audio, youre right.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

The Pipeline

MARCH 30, 2011

To get more insight on that, you can read a related article “ Working Backwards From Your Goal To Get Ahead “ Look forward to your comments, and invite you to visit our YouTube Channel to view other SellBetter sales videos. Sales Tool. White Paper. What’s in Your Pipeline? Tibor Shanto. Sales Cycle.

Pipeline 222

Pipeline Prospecting Cold Calling Sales Qualified Lead 222

Partners in Excellence

JUNE 9, 2021

Social channels are increasingly cluttered and ineffective. With all the channels becoming less effective than they have been in the past, our responses seem to be to do more—which, inevitably, exacerbates the issue. Marketing continues to optimize SEO and traditional/technology enables channels.

Lead Rank 149

Lead Rank Channels Customer Service Sales Qualified Lead 149

Partners in Excellence

JULY 29, 2014

We have new tools, techniques, and capabilities to engage more people, more differently than we ever have before. Rather than investing the time and expense in developing traditional materials–white papers, brochures, flyers, etc.–we I think this is what many people miss about the social tools.

Social Media 127

Social Media Direct Mail Social Selling Media 127

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Velocify

DECEMBER 12, 2012

According to a new white paper, “ Inclined But Inactive: Strategies to Win Over Past Prospects ,” schools are missing a significant opportunity to boost enrollment rates at a lower cost than the cost of acquiring new prospects. The new white paper is available as a free download on Datamark’s website.

Leads360 88

Leads360 Top of Funnel Funnel Study 88

Pointclear

JULY 12, 2012

” She notes that the success of inbound doesn’t mean that marketers should turn away from outbound channels: “I do think that inbound is important, but that doesn’t mean you need to abandon all the things that you’re already doing that you know work.” Don’t do any outbound.’

Strategy 171

Strategy Social Media Inbound Outbound 171

Sales Hacker

JUNE 16, 2021

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Content management tools.

Sales Enablement 122

Sales Enablement Top of Funnel Tools Scale 122

Zoominfo

SEPTEMBER 23, 2018

Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. Do a vast majority of your listeners use one specific channel? Podcasting can be an incredibly lucrative business tool. Get creative! Final Thoughts about Podcasting.

B2B 176

B2B Social Media Scale Channels 176

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

The ROI Guy

NOVEMBER 18, 2014

As a result of this overload, traditional marketing campaigns using content such as static white papers are becoming less effective. Easily brand, execute and frame ValueStory tools within any corporate web site or portal. Learn more about the latest ValueStory Cloud at: [link]. Click here to see the full release: [link].

Lead Rank 73

Lead Rank Lead Scoring Tools Marketing 73

Anthony Iannarino

NOVEMBER 19, 2019

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. If you want to be known, then don’t wait for your dream client to bump into you on a social channel.

Tools 89

Tools Case Study eBook Study 89

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. The more aligned the tools are to helping the buyer through the journey, the better.

Marketing 94

Marketing Case Study Survey Social Media 94

Hubspot Sales

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. Use the right tools. Identify 20 good-fit prospects.

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

The Pipeline

APRIL 25, 2011

Sales Tool. White Paper. But more important than that, is the desire to sell…that is to say, the desire to turn the process and all it implies into results. Deep inside, it all depends on only one action : attitude. Sales Cycle. Sales eXchange. Sales Force Alignment. Sales Leadership. Sales Management. Sales Meetings.

Pipeline 216

Pipeline Twitter Hiring Cold Calling 216

Zoominfo

APRIL 5, 2018

If implemented correctly, lead scoring can have the following impact on your company: More effective marketing campaigns: Lead scoring allows you to identify the campaigns and channels that result in high-quality leads. So, blog subscribers get scored two points while those who download white papers get 25 points.

Lead Rank 182

Lead Rank Lead Scoring Sales Qualified Lead Marketing Qualified Lead 182

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. Offer the Right Training and Tools. White papers.

Channels 59

Channels Collateral Lead Rank Margin 59

Zoominfo

JUNE 24, 2018

Self-service is quickly becoming the preferred customer support channel. Think of it this way—human representatives spend most of their time using support channels to solve complicated customer issues. Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more.

Customer 133

Customer Social Media Discount Knowledge Base 133

Allbound

MARCH 6, 2019

Your channel sales are looking good—but they could always be better. By effectively leveraging your PRM system, you and your partners can work together to accelerate your channel sales and ultimately drive revenue for your organization. Click To Tweet. Give your partners a way to stay organized. Provide a variety of shareable content.

Channels 52

Channels Case Study Webinar Metrics Software 52

Vengreso

NOVEMBER 27, 2024

In this episode, we’ll be sharing the strategies and tools you need to achieve that result. 00:23:31 – LeadFeeder as a Lead Generation Tool LeadFeeder provides detailed insights into visitor behavior, helping prioritize sales efforts and close deals faster. Want to enhance your lead generation and content marketing success?

Telemarketing 52

Telemarketing Lead Rank Lead Scoring Hiring 52

Zoominfo

OCTOBER 18, 2022

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Marketing Qualified Lead 130

Zoominfo

AUGUST 21, 2018

Then, include a call-to-action for a gated research report or white paper that expands upon the topic covered in the infographic. For those new to design, leverage free online design tools like Canva and Piktochart. It works like this: First, highlight the most compelling statistics within your infographic. Need design ideas?

B2B 169

B2B Marketing Social Media Video 169

Allbound

AUGUST 15, 2018

If you’re running a channel sales operation, you know that attracting the right partners is crucial. Currently, 60 percent of channel partners report needing better systems and processes to ensure quality, which means you need to have a solid recruitment plan in place. Here are five ways to attract the best channel partners: 1.

Channels 48

Channels Top of Funnel Hiring Webinar Metrics 48

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 For example, the typical B2B prospect receives an average of 20.3

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Highspot

MAY 6, 2021

But too many sellers go into a campaign blind, not using the tools at their disposal to identify decision makers, or the companies where their product or service would be a good fit. You also wouldn’t want to offer a white paper that’s too general to apply to your buyer’s unique challenges.

Prospecting 116

Prospecting How To Buyer Campaigns 116

Pipeliner

MAY 12, 2021

Set Up an Automated Omni-channel Prospecting. Omni-channel prospecting is about putting each sales strategy, each tool, and each channel to work, interact and connect with prospects. Approaching multiple prospecting approaches and channels enables you to reduce downturns in sales performance on particular channels.

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

Social Media 60

Social Media ROI Media B2C 60

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Showpad

MAY 22, 2019

In this next piece from our “Sales Enablement Defined” series, we explain how sales engagement tools support sales and marketing alignment and what to look for in a solution. Sales engagement tools offer a number of benefits for sales and marketing teams: Improves internal and external communication. Communication channels.

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Zoominfo

NOVEMBER 1, 2018

More Effective Marketing Campaigns: Lead scoring allows you to identify the campaigns and channels that result in high-quality leads. So, blog subscribers get scored two points while those who download white papers get 25 points. Luckily, most popular marketing automation tools can handle the entire lead scoring process for you.

Lead Rank 130

Lead Rank Lead Scoring Sales Qualified Lead Marketing Qualified Lead 130

Partners in Excellence

JUNE 6, 2012

An enterprise “Go To Market Strategy,” is a multilayered approach–each layer combining different elements of strategy and execution, complemented by systems, processes, tools, training, and people. In Business Management, we would look at things like the sales process, metrics, systems, tools, training, incentives.

Hiring 101

Hiring Ideal Customer Profile Maximizer System 101

Pointclear

AUGUST 23, 2012

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Tim adds that the vehicles or channels—like smart phones and tablets—that people are consuming content on are optimized for video, so demand gen tools need to be focused on video as opposed to traditional PDF types of assets.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

Cincom Smart Selling

FEBRUARY 25, 2025

Postings on social media, commentary from industry analysts, as well as user and vendor blog posts and white papers, all offer advice and information about automating the quote and proposal functions within the enterprise. Quote and proposal software has generated a lot of buzz.

Proposal 48

Proposal Software Software Scale 48

Apptivo

DECEMBER 7, 2022

Effective online channels for lead nurturing. With a wide variety of media available to disseminate information and various channels of communication available, it is all the more easy to communicate the right messages to leads. Each channel has its own potential reach, and credibility. White paper.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96