Zoominfo

FEBRUARY 22, 2018

Yet, despite the exponential growth of social media in the past five years, B2B companies remain skeptical of its effectiveness as a lead generation tool. Focus your efforts on the appropriate channels. Focus your time and budget on the channels that will best help you meet your goals. Check out our top 7 tips below.

Social Media 214

Social Media Lead Generation Media B2B 214

SBI Growth

FEBRUARY 5, 2013

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. You should optimize every offline channel to continue your buyers journey online to declare themselves. When the lights went out, they responded on Twitter and Facebook with the caption "Power Out? What did we learn?

Lead Scoring 325

Lead Scoring Lead Rank Advertising Advertising 325

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

No More Cold Calling

AUGUST 19, 2014

LinkedIn and other social media channels are fantastic tools for beginning conversations and new relationships. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook. Read the rest of the article.). Begin a Conversation. Connect with No More Cold Calling.

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

SBI Growth

NOVEMBER 10, 2013

A Buying Process Map (BPM) is a tool leveraged by marketing and sales. One is using software tools to gather comments & keywords from social outlets such as LinkedIn, Facebook & Twitter. Use an aggregation tool – Social media monitoring tools can mine text for specific keywords so they can be analyzed for patterns.

Buyer Persona 310

Buyer Persona Marketing How To Lead Rank 310

SBI Growth

MARCH 19, 2013

Early takeaways from the field: Sales Force Automation tool must be optimized – Salesforce.com adoption by reps and managers can be improved. Salesforce.com is not a compliance tool. Reps need to actively begin to improve their social brand and footprint on LinkedIn and Twitter.

Revenue 288

Revenue Hiring Face-to-face Social Media 288

Sales Hacker

JUNE 28, 2019

It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.

Twitter 105

Twitter Lead Rank Lead Scoring Prospecting 105

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Social media (LinkedIn, Twitter, etc.).

Analytics 208

Analytics Google Analytics Social Media Channels 208

SBI Growth

JANUARY 7, 2013

Use the LinkedIn Grading Tool to find out. Create LinkedIn, Facebook, Twitter, and Google+ accounts – This is your first step to engaging your customer base online. And once that brand extends across multiple social media channels, the floodgates will open. Two Strategies for Building Your Brand Right Now. cold calling).

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Score More Sales

JULY 30, 2014

LinkedIn, Twitter, and content creation / blogging are the three ways we attract new eyes to our website and to my world. There are hundreds of strategies for success incorporating some social tools into your business. In the last 10, B2B companies we have worked with, I found that this tool combination has worked with 9 of them.

How To 230

How To Twitter Ideal Customer Profile LinkedIn 230

SBI Growth

MARCH 21, 2013

STEP 10 - CHOOSE YOUR CHANNELS. LinkedIn, Slideshare, Facebook, Twitter, Pinterest? Choose the channels your target buyer persona frequents. Use a tool like Google Analytics to track and measure. House Lists are those names that reside in your CRM. Where are they going to find information? STEP 11 – MEASURE.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

Hubspot Sales

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 111

Twitter Margin Social Media Ideal Customer Profile 111

Hubspot Sales

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022. The tempo is fast. Create X lists.

Twitter 116

Twitter Social Media Ideal Customer Profile How To 116

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Recruiters often treat social media as a supplementary tool; they post sporadically, engage with passive candidates when they have the time, etc. You don’t have a social recruiting strategy.

Social Media 221

Social Media How To Media Twitter 221

Score More Sales

FEBRUARY 21, 2014

Now we are a mobile society of sellers and we need tools that are simple and easy to use. You can control what you do and say on your company website, and link to your channel partners or other associates rather than somehow finding ads and links to competitor sites. Need to look someone up? There’s an app for that too.

Lead Scoring 231

Lead Scoring Lead Rank Microsoft Twitter 231

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. Channel description: Your “About” section should introduce your audience to your brand.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Pointclear

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Now more than a listening tool social can in some cases become very automated, without the personal nuance that one-to-one marketing lends itself to.

Lead Rank 248

Lead Rank Lead Scoring Marketing Qualified Lead Leads 248

Score More Sales

MAY 30, 2013

Initially the Ford dealer we stopped at treated us poorly, so we used Twitter to ask @Ford what to do. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? Perhaps you had a poor service interaction – was anyone outside of one or two people even aware of that?

Marketing 241

Marketing Lead Rank Lead Scoring Survey 241

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Media Revenue Scale 162

Smooth Sale

JANUARY 17, 2023

Attract the Right Job Or Clientele: Can You Use Ideas to Leverage Twitter for Sales ? Note: Oliver Thyra provides today’s guest post, Can You Use Ideas to Leverage Twitter for Sales? Leverage Twitter for Sales. What makes Twitter one of the most valuable social media sales channels? Photo by Geralt via Pixabay.

Paid Content 78

Paid Content Twitter Hiring Social Media 78

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses. Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Twitter Followers: 22.9k.

Influencer 188

Influencer B2B Social Media Twitter 188

Score More Sales

NOVEMBER 13, 2013

DF13 on Twitter – This is my go-to resource to see what is being shared before, during, and after Dreamforce. There are always big announcements at this event, and Twitter has been a wonderful voice of the attendees for the past few years. It can be as simple as Google Alerts or through a social monitoring tool.

SalesForce 194

SalesForce Lead Rank Lead Scoring Twitter 194

Pointclear

OCTOBER 31, 2013

Each interview is available on our blog and YouTube channel. Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. Twitter is more of a running conversation, where people relax and divulge more personal information. Today''s Featured Guests.

Follow-up 207

Follow-up Lead Rank Lead Scoring Oracle 207

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well. David Dulany.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.

Social Media 221

Social Media Survey Media Channels 221

Sales and Marketing Management

AUGUST 13, 2018

Author: Warren Fowler Traditional B2B organizations relied mostly on the raw talent of their sales agents, but it all changed with the emergence of CRM tools. The tool can improve your sales funnel, enhance consumer journey, and eliminate administrative time waste. Focus On the Highest-Performing Channels.

CRM 168

CRM Top of Funnel Marketing Qualified Lead Leads 168

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. A marketing tool with staying power. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Score More Sales

AUGUST 14, 2012

Research: Learn more about your competition and your customers’ market sectors by setting up a regular process of quick research on Twitter, LinkedIn Answers, Focus, Quora, SalesGurus and other places your buyers are, and tie that in with either Google alerts or a strong Inbound program to learn about customer segments.

Social Media 233

Social Media B2B Strategy Media 233

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Prospecting 182

Prospecting Ideal Customer Profile Hiring How To 182

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). 90% of top salespeople use social selling tools, compared with 71% of overall sales professionals ( source ). B2B Social Selling with LinkedIn.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Score More Sales

MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. A new addition to the event this year was a video short contest that the summit audience voted on via Twitter. I created a collage of links to some of the most interesting posts and links here.

Company 208

Company Film Study Lead Scoring 208

Sales and Marketing Management

MARCH 11, 2018

Predictive analytics uses data correlation to understand how you target a prospect, what that prospect’s channel preference is, the best time to call, and so on. Identifying the best communication channels to use. Predictive analytics is an excellent tool that can be used to narrow your focus down to what matters—getting results.

Analytics 185

Analytics Lead Rank Outsourcing Services Marketing Qualified Lead 185

BuzzBoard

FEBRUARY 28, 2024

A digital audit is a comprehensive examination of an organization’s online presence, assets, and activities across various digital channels. Taking the digital pulse of local business has never been easier, and it’s free with BuzzBoard’s small business digital audit tool! What Is a Small Business Digital Audit?

Small Business 105

Small Business Small Business Tools Prospecting 105

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

Research 100

Research B2B Tools Company 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Media Revenue Scale 130

Act!

NOVEMBER 12, 2024

Because they are useful for lead generation and relationship building, social media channels are an indispensable part of any sales strategy for starting and growing a business. All you have to do is identify your target audience ’s preferred social media channels and become active there. Then there’s X.

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52