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Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

Do you have a channel strategy in place? You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? I’ve worked with many companies who sell through the channel and complain that their channel partners aren’t selling enough.

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339
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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Watch the podcast below or on our YouTube channel. 9:10] After our initial sales focus of promoting SEO benefits to existing customers we reached out to channel partners. 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26]

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Sales Talk for CEOs: A 30 Year Perspective on Scaling a Startup with Doug Frazier (S3:E9)

Alice Heiman

It wasn’t until he discovered a genius channel strategy that he made the transition out of sales management. But the breakthrough that got him out of sales management and into the C Suite, a certification program for channel partners. Watch the podcast below or on our YouTube channel. 6:20] – CRM before Salesforce. [12:52]

Scale 71
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How Terrapinn Increases Visibility and Engagement with Microsoft Teams & Troops

Troops

From transportation to telecommunications to education, Terrapinn is inspiring and transforming business in multiple channels throughout the world. Through niche exhibitions and conferences, Terrapinn introduces end users to cutting edge resources that make lasting differences in a variety of industries.

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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

Prior to leaving Australia I had entered into a partnership with Anecdote International , and continue to thoroughly enjoy facilitating their Story Powered Sales Program with an amazing, global telecommunication company (message me separately to find out more because it is a game changer). Guess who subscribes to my newsletter?

Travel 195
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How outdated is your Marketing (and how to make it future-proof)?

MarketJoy

1960s–1970s: Cold Calling and Door-to-Door Sales By the mid-20th century, improved telecommunications paved the way for cold calling. Facebook, Twitter, LinkedIn, and Instagram became crucial channels for businesses eager to engage with their audience.