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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

A winning referral system is about multiplying trust. It’s the key to a successful referral system. Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Put a referral system in place, with training, metrics, and accountability for results. Referrals aren’t about money.

Referrals 289
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Refresh Your Sales Training Program to Retain A Players

SBI Growth

Providing simple sales training is easy. Training is your responsibility as a sales leader. Don’t leave it to L&D, the training department, or a 3 rd party. There are many reasons why sales training efforts fail. We are going to focus on making training successful. Don’t train on yesterday’s topics.

Training 310
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Are You Growing Your Channel Partners through Symbiotic Relationships?

SBI Growth

When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into. As a sales leader, you are always looking for the most optimal route to your customers.

Channels 240
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187
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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data). Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Or take on the IT role like Motorola’s CMO , Eduardo Cornado.

B2B 325
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This Is What Your Referral Program Is Missing

No More Cold Calling

He said in an excited voice: “We need to train them how to do that!”. Most sales organizations don’t have an outbound referral program that zeroes in on their most neglected revenue channel—existing clients. A successful referral program requires your commitment to an outbound referral system. Do they know how to get referrals?

Referrals 331
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Book Review: The Gamification Revolution

SBI Growth

This client, Hi Leva of Clear Channel, has a good eye so I paid attention. Rapid feedback systems- think lead scoring. Commercial negotiation- think sales training. Points are systems to track behavior, keep score, and provide feedback. A few weeks ago I got an email from a client telling me “ You have to read this book.”

Lead Rank 310