Zoominfo

FEBRUARY 24, 2025

Aggregating and cleaning large datasets can be resource-intensive Use Case 2: Listening to Customer Frustrations at Scale Natural Language Processing (NLP) capabilities enable AI to process millions of text inputs, such as support tickets, open-ended survey responses, and even online forums.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. That’s why we’ve done the heavy lifting for you and gathered 10 of the best survey apps for businesses.

Survey 126

Survey Google Channels CRM 126

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years.

Survey 130

Survey Top of Funnel Scale Fashion 130

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

Sales Hacker

JANUARY 31, 2022

To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. We conducted a follow-up survey in July 2020 and again in February 2021. How COVID-19 changed B2B communication.

Survey 129

Survey B2B Channels Face-to-face 129

Sales and Marketing Management

OCTOBER 15, 2020

In late 2019, we surveyed more than 3,000 U.S. Our survey shows that employees place a high value on recognition they receive from their colleagues, too. You have the power to reengage your teams. By recognizing team members’ achievements and rewarding them for a job well done. Recognition strengthens relationships.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Sales and Marketing Management

SEPTEMBER 28, 2020

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

SBI Growth

APRIL 20, 2013

Altimeter : From a survey of 180 social media managers, corporations have an average of 178 business related social media accounts.”. Social media channels and news sources are great ways to monitor competition. What emerging trends are occurring on their site and/or social channels? Seeking Alpha/Yahoo/Google/MSN News.

Social Media 316

Social Media Competition Media Eloqua 316

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. The rest reported improvement.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Sales and Marketing Management

OCTOBER 15, 2020

42% of IRF survey respondents who postponed their incentive trips are now using alternative means to recognize or celebrate award winners. Many of those providers enable robust integrations that make it possible for internal channel communication and rewards to be easily added.

Incentives 317

Incentives Incentive Travel Cancellation 317

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Selecting The Right Channels. Certain personas will be more active on specific channels. Personalize, Personalize, Personalize.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies. Integrate self-servicing into existing channels. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile? annually through 2027.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales and Marketing Management

NOVEMBER 11, 2020

That’s been by necessity: In a world where 73% of attendees are still pining for in-person events (only 4% of respondents to a recent survey feel that virtual events are more valuable than in-person), some event organizers and speakers are taking on the challenge. Organizers and speakers are reinventing virtual events.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

DiscoverOrg Sales

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Social Media 221

Social Media Survey Media Channels 221

No More Cold Calling

APRIL 15, 2021

And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. Why would you approach lead-gen any other way?

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

SBI Growth

JULY 7, 2013

SBI advocates both customer and prospect surveys and interviews. Armed with buyer research, world class marketers deliver the right message, to the right person, at the right time, via the right channel. Mapping the decision making process provides insight into the buyer’s micro questions. It’s like having the answers to the test.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Zoominfo

SEPTEMBER 26, 2018

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Leverage social media.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal?

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Sales and Marketing Management

OCTOBER 12, 2020

In fact, according to a McKinsey survey of B2B salespeople, “While some skepticism remains, more than half believe this is equally or more effective than sales models used before COVID-19.” Zoom’s emergence as a common business platform has made it easier and more acceptable to connect by video, and that can lead to deeper relationships.

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196

Customer Channels Consumer Customer Service 196

Sales and Marketing Management

JUNE 8, 2017

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. firms spend over $14B annually on incentive travel.  economic performance, often acting as a leading indicator. 

Travel 205

Travel Incentives Incentive Lead Rank 205

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. B2C selling has dominated social media for the last 10+ years.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales 2.0

MARCH 6, 2021

My firm surveyed 103 sales and marketing professionals on their lead generation efforts in 2020 and found conclusive patterns amongst the best performing businesses that mirror Stephen’s story. Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site. These ads generate a lot of traffic but very few registrants. Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

DiscoverOrg Sales

FEBRUARY 21, 2019

Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

ROI 171

ROI Survey Webinar Metrics Channels 171

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Engineering 207

Engineering Revenue Incentives Incentive 207

Zoominfo

JUNE 11, 2018

Thanks to technological advances and the widespread use of social networking, job applicants have a wide variety of channels and platforms at their disposal. This means recruiters must spread their efforts across each of these channels in order to execute a successful candidate sourcing strategy. Rate of qualified candidates.

Compensation 233

Compensation Advertising Advertising Promotion 233

Zoominfo

OCTOBER 27, 2020

Like most organizations, your brand probably generates and collects a large amount of data through an array of channels – from marketing automation and CRM to your corporate contact database. Surveys: The quickest way to understand what your prospects and customers want is to ask them. Allow For Self-Personalization.

B2B 246

B2B Marketing Segment Scale 246

SBI Growth

OCTOBER 15, 2013

Social media have evolved as the most potent recruiting channel. Example: The annual employment engagement survey was formatted for smartphone response. Recruiting – LinkedIn has changed everything. Agile HR leaders connect with candidates in the places where they are already spending time. The result was record high response rates.

Hiring 303

Hiring Social Media Ideal Customer Profile Microsoft 303

Sales and Marketing Management

MARCH 11, 2019

Your marketing teams can use all of that to identify and target look-alike audiences, match email addresses to acquisition channels, and create collateral that is more likely to influence prospective customers. Overcoming pain points: Sales also has data about what went wrong during a sale: the pain points, objections, and stalls.

CRM 289

CRM Lead Rank Lead Scoring Data 289

No More Cold Calling

APRIL 26, 2021

Less than one in five executives plan to return their entire staff to the office like before, according to PwC’s 2021 US Remote Work Survey. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. The pandemic might be winding down, but not everyone is going back to the office.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. But where does it come from?

Data 213

Data Buyer Persona Demographics Survey 213

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Surveys : The quickest way to understand what your prospects and customers want is to ask them. Don’t believe us?

Marketing 194

Marketing Scale Segment Channels 194