Sales Hacker
OCTOBER 30, 2024
Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. Does it follow a PLG or Sales-Led Growth (SLG) model?
Sales and Marketing Management
AUGUST 9, 2022
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.
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SBI Growth
SEPTEMBER 10, 2020
If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.
Pipeliner
NOVEMBER 24, 2024
The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Partners in Excellence
NOVEMBER 14, 2024
Brandon Fluharty made a brilliant observation: Activities Don’t Drive Strategy! While no leader sets out to have activities drive strategy (at least I hope they don’t), too often we get distracted and activities take center stage. Activities are the things we do to execute our strategies.
Sales Gravy
JANUARY 1, 2025
Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers.
Speaker: Ruth Stevens, President of eMarketing Strategy
Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. Success tips for improving the effectiveness of your engagement channels. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar!
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It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? You'll learn: Tips for inspiring your own strategy. Key takeaways from each story on how you can apply their tactics to your own strategy. Happier customers. Higher revenue.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Today, many B2B companies use ABM teams or technologies to make sales.
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