Remove Channels Remove Social Media Remove Webinar Metrics
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The Value Of Brands In Social Media

Jeffrey Gitomer

I’ve been thinking a lot about the pervasiveness of brands in the social media channels. From a consumer perspective, it’s doubtful that there was ever a moment in time where they have been so inundated by brands in every nook and cranny of their media diet. See you on the Webinar! Sad, isn’t it?

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I Don’t Know You, so Don’t Ask Me for a Referral

No More Cold Calling

If you’re asking strangers on social media for referrals, you’re like the guy at a networking event who shoves his card in people’s face and asks for theirs in return. Selling by referral is the most personal prospecting strategy that exists. It’s driven by relationships and trust, not social media connections.

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10 Webinar Metrics to Measure Success

Zoominfo

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

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10 Trade Show Lead Follow Up Strategies feat. Harriet Mellor

Sales Gravy

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers.

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8 Easy Ways to Repurpose Webinar Content

Zoominfo

Webinars have proven time and time again to be one of the most successful channels at a marketer’s disposal. According to 73% of B2B marketers and sales leaders, webinars are the number one way to generate high-quality leads ( source ). Here’s the thing— webinars require a significant amount of prep work.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. One way to leverage your AEs in this way is via Social Media. Quick Social Selling facts: 82% of the world’s online population is reached via social media according to ComScore.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. What is Lead Generation?