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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Operators Are Standing By.

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4 Trends Shaping B2B Marketing in 2011

Pointclear

It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media = Lots of room for improvement.

Trends 180
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How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

How a company communicates with its customers leads to increased customer lifetime value overall. Audiences inherently vary in their interests, questions, and channel choices as they navigate their buyer journey. Multiple teams can create communications collaboratively, while branded assets are protected and maintained for consistency.

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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. When you have disparate tools, you can’t do that, since they often don’t integrate together. Worse, the tools won’t work across the whole process. You’ll find it hard to track your dealer channels.

Scale 48
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Overloaded And Overwhelmed

Partners in Excellence

In some cases, smart companies re-engineered a lot of what they did, slimming things down and doing what they could to eliminate unnecessary workloads. An ever increasing number of channels conspire to interrupt us, each demanding attention, or at least distracting us enough to decide whether they merit attention.

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Smart Selling Visions: Up-Close with Top Revenue Leader Brian Leach, CEO of @unboxedtech

SBI

In everything we create—from our learning management system and custom training content to our m obile sales apps and observation tool —the user experience is ridiculously simple and highly engaging. Plus, our tools are versatile. We’re also excited about ramping up our integrations with other tools and platforms our clients use.

Up-Sell 50
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The Power to Delight: Inspiring Quotes on Customer Success

Mindtickle

Tweet This: Companies need to prove their worth… if they wish to win their customers’ loyalty.’. Tweet This: Focus less on being at the top of every social media channel and more on building easy ways for customers to contact you. Kaiser Mulla-Feroze , CMO at Totango. Richard White , Founder & CEO at Uservoice.