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Adapting to these new sales challenges isn’t going to be easy, but it’ll be a whole lot easier with the right strategy and tools in place. Sales Engagement Platforms: The Right Tool For The Job. Brands can connect with their audience across a wide variety of channels, whether it’s social media, email, or the good ol’ telephone.
AI, on the other hand, offers new channels for data gathering and processing, providing agencies with in-depth information to facilitate focused marketing campaigns. This involves generating compelling content strategically optimized for each social media channel to attract potential clients.
You can do so by inspiring your sales reps to keep making phone calls to the prospects, sending them emails, and reaching out to them on social media channels. Having the right profile helps you and your team create better messages that can be shared with these decision-makers on the right channels. Example Two Source: SingleGrain.
Another powerful tool in the lead nurturing process is lead scoring. By channeling their resources towards high-potential leads, agencies can substantially optimize their conversion rates. Further, multi-channel nurturing has emerged as critical to successful digital marketing.
With various tools available, like retargeting and automation systems, you can efficiently deliver timely content that can help with the pain points your leads are experiencing. Image Source: SingleGrain. Some of which are: Tools. You can use content to determine at which stage of the buying process a lead is.
Their podcast explores many aspects and challenges of business startups including growth hacking, email automations, proactive scripting, sales tools , and marketing techniques. Learn new tactics and get information about the latest sales tools for small to medium-scale companies. Producer/Host: SingleGrain/Eric Siu.
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