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Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. This podcast is a must listen and her books are both must reads. 39:07] Cross functional team approach to positioning. [42:45]
He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? Starting with Siebel Systems, Kevin hasn’t seen much change in CRMs. It still has the same basic model for accounting opportunities.
In contrast, inside sales reps spend the vast majority of their time at the office, or more recently, in a work-from-home environment , relying on remote-friendly channels to sell. As stated by Tom Siebel, CEO of C3.ai, ai, “Unless companies reinvent themselves and apply AI to their processes, they’re not going to exist.”
And I think, I think because of what Salesforce did to Siebel, which is like, they just came along and talked about what they were publicly doing, but Siebel. So drawing on the example of, you know, uh, Siebel systems and, uh, Salesforce. There’s always the next startup out there. That’s going to do something.
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