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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

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How Marketers Can Use Audience Segmentation to Achieve Rich ROI

SalesFuel

Audience segmentation is the key to getting the results your client expects from their ads. How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? Segmentation Starts with Data Obviously to start identifying subgroups within your client’s target audience, you need data on them.

Segment 104
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today.

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Email Segmentation Strategies to Win Mid-Sized Company Clients

BuzzBoard

How to Develop Effective Email Segmentation Strategies When Targeting Mid-Sized Companies Developing effective email segmentation strategies is critical for securing mid-sized company clients. Success in email marketing begins with segmenting email lists, providing customized and relevant content to each portion of your audience.

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From Single Channel to Multi-Channel: Elevate Your Marketing Campaign

Connext Digital

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and conversion rates. Multiple is better than one, right?

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Mastering Channel Sales: Top Strategies for Success

Vengreso

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

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The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation? How is List Segmentation Effective? The days of batch and blast emails are long gone.

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