Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

SBI Growth

MARCH 1, 2018

Our guest on SBI TV is Burney Barker, SVP of Worldwide Sales at Gigamon. Follow along as we learn from a transformative global sales leader with success at EMC, Dell, and now with Gigamon. With 96%+ of Gigamon’s revenue coming.

Channels 277

Channels Strategy Revenue Direct Mail 277

Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

DECEMBER 6, 2024

Terminus allows users to proactively identify and segment target accounts, create dynamic audiences based on CRM criteria, and engage buying committees through ads. Automation of cross-channel marketing tasks. The platform allows businesses to segment, target, and activate accounts across multiple channels.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SalesFuel

AUGUST 5, 2024

Audience segmentation is the key to getting the results your client expects from their ads. How Marketers Can Use Audience Segmentation to Achieve Rich ROI What is Audience Segmentation? Segmentation Starts with Data Obviously to start identifying subgroups within your client’s target audience, you need data on them.

Segment 104

Segment ROI Ideal Customer Profile Marketing 104

Zoominfo

SEPTEMBER 30, 2020

It’s incredibly useful to then identify patterns within your segmented customers. Segmenting Your Email Lists. With email segmentation , you can organize your email lists by persona and send offers that are targeted to each group’s respective preferences. Selecting The Right Channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SBI Growth

SEPTEMBER 21, 2018

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Strategy 224

Strategy Marketing Segment Channels 224

Zoominfo

OCTOBER 27, 2020

Segmentation. The most basic way to leverage contact data for personalized marketing is through prospect list segmentation. List segmentation is exactly what it sounds like – the process of breaking up a marketing list into several smaller, more targeted prospect lists , utilizing key customer data points.

B2B 246

B2B Marketing Segment Scale 246

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

Sales Gravy

OCTOBER 29, 2024

A multi-channel outreach approach—integrating phone, email, and social media—reaches a wider audience and meets prospects where they are. Tailoring Strategies for Multiple ICPs When dealing with multiple ICPs, sales professionals can adopt strategies that allow them to tailor their approach to different customer segments.

Ideal Customer Profile 97

Ideal Customer Profile Outbound Strategy Social Media 97

Nutshell

NOVEMBER 26, 2024

These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Marketing automation tools Marketing automation software can be utilized in order to streamline promotional activities across multiple channels. Get started for free!

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Is your audience segmentation granular enough? Don’t believe us?

Marketing 194

Marketing Scale Segment Channels 194

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

SBI Growth

SEPTEMBER 21, 2018

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Segment 207

Segment Marketing Channels Industry 207

Zoominfo

JUNE 26, 2020

A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

JANUARY 19, 2021

You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels. An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Most teams try to run too many channels. PCF is about focusing on 1 or 2 high-impact channels. Three frameworks to consider. Product-led SEO. valuation.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

SBI Growth

JANUARY 17, 2018

Joining us for today’s show is Walt Megura, Vice President of Emerging Industry Segments and Channels for Ericcson. Walt is here to share his experience in creating new beachheads in verticals that provide future long-term growth to Ericsson. Matt and.

Strategy 197

Strategy Segment Marketing Channels 197

Pipeliner

FEBRUARY 20, 2025

Actionable Steps Customer Segmentation : Use AI to segment customers based on behavior, preferences, and purchase history. Tailored Marketing : Develop personalized marketing campaigns that resonate with individual customer segments. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Customer Service 89

Customer Service Video Lead Rank Lead Scoring 89

Hubspot Sales

SEPTEMBER 9, 2024

Segmentation by persona, industry, and competitive intelligence can help marketing teams better plan the marketing assets they produce, who they distribute them to, and when in their content calendar. Segment leads based on how close they are to how you define an ideal prospect. Tip #2: Subscribe to sales lead enrichment services.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

APRIL 30, 2021

Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. Then those segmented leads are passed to specialized SDR teams for further follow-up, enabling personalization that was difficult to achieve from virtual events, he explains.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales and Marketing Management

MAY 28, 2020

With customer data platforms, you can incorporate your social media analytics, CRM or customer relationship management data , marketing automation platform, website analytics along with other user data sources to create an integrated client profile for reporting and segmentation. Implement Account-Based Marketing.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

AUGUST 11, 2020

Segmentation: Understanding commonalities within your client base allows you to segment lists. Once you’ve segmented your list of clients (i.e grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales and Marketing Management

SEPTEMBER 28, 2020

The impact of these changes is highlighted in the marketing segment. Of those surveyed, 24% of marketers — the largest segment, do not expect lost marketing jobs to return. It is important to determine which behaviors will change for good, and which segments are most affected. in the next year. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

SBI Growth

JANUARY 16, 2019

What to Do to Enter a New Market Walt Megura, the VP of Emerging Industry Segments and Channels for Ericcson, demonstrates how to ensure you have the right sales strategy and talent to enter new markets… When Is a 100 Day Plan.

Segment 174

Segment Channels Industry Strategy 174

Zoominfo

JULY 28, 2020

Let’s also consider audience segmentation vs. a center of excellence. Marketing team structure by audience segments. Parts of our marketing team are tiered out by audience segment. In turn, you can better market to a wider variety of audience segments. What skills do you need on your team? It starts with the customer.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

FEBRUARY 12, 2025

Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Segment and Score Your Leads Once the event is over, review your engagement data and categorize your leads into hot, warm, or cold for effective segmentation and scoring. The goal is to arrive at the event with a packed calendar.

B2B 130

B2B Marketing Strategy Lead Rank 130

SBI Growth

NOVEMBER 24, 2018

Below is a timestamped summary of the show segments and the topics covered. Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Sales and Marketing Management

JULY 30, 2018

Your marketing team needs to be made up of segmentation, personalization, and retargeting whizzes who can dream up and execute in no time flat. They also need to be well-versed in today’s fragmented marketing channels. Jennifer Tomlinson is Senior Manager of Channel Marketing at Microsoft. That’s the reality we’re living in.

Marketing 206

Marketing Segment Campaigns Channels 206

The Pipeline

APRIL 23, 2019

This forces us to not just be multi-channel in our approach, but also multi-lingual. This is why I work with my clients to develop their central value to the broadest segment of the market, the Status Quo. Someone in any aspect of retail looks at you differently in March than September.

Prospecting 260

Prospecting Transportation Retail Exact 260

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. The main component of email automation is creating a drip strategy specified by segmented target audiences. Pinpoint your target audience and segment them (for more specific personalization). Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Hubspot Sales

APRIL 7, 2025

As per our survey: 24% of respondents say their sales orgs leverage cold calling as a primary sales channel. 25% say they leverage it as a secondary sales channel. 19% say they only leverage it for specific campaigns or segments. Sales orgs generally take a dynamic, multi-channel approach to prospecting.

Cold Calling 59

Cold Calling Hubspot Report Data 59

Zoominfo

MARCH 1, 2021

KPIs should reflect company goals, segmented by campaign and time period. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category. Technically, company websites are digital channels, but web analytics deserves its own category. What Are Common KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 2, 2021

For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Company growth yields campaigns that become increasingly granular. CRM systems must reflect these evolving strategies while cross-functioning in one centralized system.

Enterprise 290

Enterprise Enterprise Company CRM 290