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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

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Customers, Employees and Influencers as High Performing Sales and Marketing Channels

The Pipeline

And they can do it at scale and more efficiently than traditional channels. The Benefits of New Channels are Compelling (examples). Other reasons customers, employees and influencers make good sales and marketing channels; 1. Social channels provide insights and information not previously available.

Channels 296
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What are the best B2B lead sources to fill the top of your funnel?

Sales 2.0

There are a million blog posts and comment threads discussing which channels are the most effective when it comes to lead generation and new customer acquisition. For example, the characteristics of the specific markets you are attacking play a significant role when it comes to predicting the best marketing channels.

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When to Pivot from an Indirect to Direct Sales Model

SBI Growth

Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. A indirect selling model has plenty of benefits. Hiring a direct sales team is expensive. A fledgling company looking for additional capital to bring on headcount.

Scale 253
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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).

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How to Transform Your Indirect Sales Channel

SBI Growth

Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Our guest today is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies. Joe has previously been a featured guest on SBI.

Channels 179
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How Automation Can Help Scale Recruiting Efforts

Zoominfo

Enter automation — one of the most important tools for recruiters in today’s talent market. With automation, you can speed up and scale your recruitment efforts. Once candidates are identified, it’s not enough for recruiters to use just one or two channels to communicate. The other factor is speed.”

Scale 130