Remove Channels Remove Sales Remove White Paper
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Go through the motions

Sales 2.0

In sales we need to go through the motions. Send a handwritten note or letter (mail is an underutilized channel) Send a second email, preferable including something relevant of value, such as an article link/white paper etc. Our buyers are “frazzled” as Jill Konrath says.

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How to Structure a Modern Marketing Department

SBI Growth

Their goal is to know what resonates with buyers: Blog posts, webinars, white papers, etc. You also need someone responsible for launching, measuring and optimizing all demand generation channels. Launching – With buyer research & content in hand, what channels should you deploy? DEMAND GENERATION.

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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. What will you do with it and how will that look?

CRM 235
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Convert Your Business Value White Papers into Interactive Tools

The ROI Guy

Your customers rely on research white papers to inspire the buyer's journey, and make good purchase decisions. However, lost in a sea of look-alike content, traditional research white papers are becoming less effective, 5% less each year according to Demand Gen Report. Today, buyers expect more.

Tools 63
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A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. “I would say outbound sales has been a big success story,” Stephen followed up. Successful Firms Diversified Their Channels.

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Can Channel Partnerships Help Increase Sales?

Sales Hacker

Year over year, your sales team is responsible for generating and increasing the company’s revenue. Sales reps go out in the market virtually and in person, they meet prospects, drum up interest, and ultimately close deals. But where can channel partnerships fit in? How channel partner sales can work.

Channels 112
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). Expand (how to expand relationships with existing customers – marketing’s job no longer ends at the sale). Convert (knowing when the customer is ready to buy). Find a big idea.

Marketing 192