Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

Incentives 295

Incentives Incentive Training Channels 295

Zoominfo

FEBRUARY 24, 2025

Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% And get there before the competition does.)

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Survey 130

Survey Top of Funnel Scale Fashion 130

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. That’s why we’ve done the heavy lifting for you and gathered 10 of the best survey apps for businesses.

Survey 126

Survey Google Channels CRM 126

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. Old Sales Funnels Are Drying Up. B2B Sales Operations Are Changing for Good. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales Hacker

JANUARY 31, 2022

Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. We conducted a follow-up survey in July 2020 and again in February 2021.

Survey 130

Survey B2B Channels Face-to-face 130

Zoominfo

JANUARY 6, 2021

Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales 2.0

JULY 28, 2020

To study this, we surveyed 755 B2B SaaS professionals who are part of the sales process at their companies in late May and early June 2020. We also conducted 25 interviews with B2B SaaS sales leaders to go into greater detail and get a better understanding of what they are experiencing within their own organizations.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

SBI Growth

APRIL 20, 2013

As a VP of Sales, what is your biggest fear when it comes to competitors? Altimeter : From a survey of 180 social media managers, corporations have an average of 178 business related social media accounts.”. As a result, you should include it as part of your Sales Cadence. Wikipedia). Being beaten” should be your answer.

Social Media 316

Social Media Competition Media Eloqua 316

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Let's explore the channels that prove most effective below. What is social prospecting?

Social Media 124

Social Media Channels Media Prospecting 124

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Align Sales And Marketing. Working collaboratively with sales is imperative to marketing success. Selecting The Right Channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SBI Growth

OCTOBER 15, 2013

This post answers the most persistent question facing HR leaders who support Sales organizations. “ How can HR help Sales Make the Number? ”. It’s a convenient tool to assess HR’s support for sales. How Sales Support Becomes Agile. Partnering with Sales presents unique challenges. In a word, become more Agile.

Hiring 303

Hiring Social Media Ideal Customer Profile Microsoft 303

Sales and Marketing Management

OCTOBER 15, 2020

42% of IRF survey respondents who postponed their incentive trips are now using alternative means to recognize or celebrate award winners. Many of those providers enable robust integrations that make it possible for internal channel communication and rewards to be easily added.

Incentives 317

Incentives Incentive Travel Cancellation 317

No More Cold Calling

APRIL 26, 2021

I wrote that in 2013, back when virtual sales meetings weren’t the only option. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. The Problem with Virtual Sales Meetings. Virtual Sales Meetings Are Here to Stay.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Sales and Marketing Management

DECEMBER 14, 2020

But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects. What does it mean for B2B sales managers as they strategize for 2021? Trends that are here to stay.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. How do you ensure that your sales team gets in the door before your competitors?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Sales and Marketing Management

NOVEMBER 11, 2020

That’s been by necessity: In a world where 73% of attendees are still pining for in-person events (only 4% of respondents to a recent survey feel that virtual events are more valuable than in-person), some event organizers and speakers are taking on the challenge. Organizers and speakers are reinventing virtual events.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Hubspot Sales

APRIL 7, 2025

Im not sure theres any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. Do sales orgs still cold call?

Cold Calling 64

Cold Calling Hubspot Report Data 64

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Then, everything I thought I knew about sales blew up. . The hive-like atmosphere of our sales offices was replaced by Zoom calls. . The hive-like atmosphere of our sales offices was replaced by Zoom calls. .

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

DiscoverOrg Sales

JANUARY 1, 2018

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department.

Trends 184

Trends Advertising Advertising Survey 184

SBI Growth

JULY 7, 2013

In 2011, 57% of the Buyer’s Journey was completed before first contact with a sales rep. SBI advocates both customer and prospect surveys and interviews. Once you have the buyer’s attention, you need to nurture them until they are sales-ready. Today, that number has increased to 65%. And the trend continues.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Set up behavior-based triggers that notify sales teams of prospect engagement.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. We say, embrace user-generated content.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. So don’t treat this like an advertising channel. B2C selling has dominated social media for the last 10+ years.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales and Marketing Management

MARCH 16, 2018

Author: Kevin McGirl, President, sales-i The supply chain is the engine of the global economy. The following four sales obstacles were identified as the most persistent and the most troubling for B2B companies across the supply chain. It may be a bit simplistic to describe customer acquisition and retention as specific sales obstacles.

B2B 195

B2B Company Hiring Discount 195

Zoominfo

SEPTEMBER 26, 2018

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Leverage social media.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Sales and Marketing Management

JUNE 8, 2017

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. One planner noted simply, “I need sales staffs that can actually answer my questions without passing me off.”.

Travel 205

Travel Incentives Incentive Lead Rank 205

Sales and Marketing Management

OCTOBER 31, 2017

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Know your audience: Profile the people in your sales audience. Target the right market segments: Decide which sales organizations, geographies and channels will deliver maximum performance for your incentive budget.

Incentives 195

Incentives Incentive Strategy Penetration 195

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Being well-prepared and truly understanding how to get your people, your operations and your sales back and running at full bore will be essential for survival. That’s the bad news.

Engineering 207

Engineering Revenue Incentives Incentive 207

Sales 2.0

MARCH 6, 2021

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities. “I would say outbound sales has been a big success story,” Stephen followed up. Successful Firms Diversified Their Channels.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Sales and Marketing Management

MARCH 11, 2019

Author: Tessa Burg In a perfect world, your sales team and your marketing team work side by side to find and close customers. In the real world, however, less than half of companies believe their sales and marketing teams are in any sort of alignment at all. This, in turn, will help smooth the sales process.

CRM 289

CRM Lead Rank Lead Scoring Data 289

DiscoverOrg Sales

FEBRUARY 21, 2019

Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Align sales and marketing with SLAs.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

SalesFuel

DECEMBER 5, 2024

This powerful tool to master sales is asking for a referral. This Master Sales Technique is Underutilized Salespeople report that only 30% of their clients have given them a sales referral in the past year. Referrals as a Sales Process The solution is to concentrate on referrals as a sales process in and of itself.

Ideal Customer Profile 59

Ideal Customer Profile Hiring Referrals Sales Qualified Lead 59

SalesFuel

JANUARY 16, 2025

Similarly, it takes a cohesive team effort to efficiently move product and service for a B2B sales organization. By integrating PR and marketing activities into B2B sales techniques you can reach a wider audience and enhance your credibility. If I dont know is your answer, then youre doing sales all wrong!

B2B 59

B2B Hiring Journal Survey 59

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. Two-thirds of survey respondents stated that digital interactions are more important to their customers than traditional ones?—?a The next normal sales model.

Trends 156

Trends B2B Decision Maker Transportation 156