Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. The leads’ information goes into your CRM then your sales team begins their sales process. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Smooth Sale

APRIL 15, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Embrace These Seven Success Tips for Small Business Growth Running a small business can be both challenging and rewarding. Our guest blog offers seven success tips for small business growth in today’s competitive landscape.

Small Business 127

Small Business Small Business Advertising Advertising 127

The Pipeline

JULY 24, 2014

While affiliate programs are probably what you would think of a more typical sales pattern, referrals are person to person advertising at its finest. Studies have shown that people who become customers through referrals go on to be more loyal and profitable than customers that are acquired through other sales channels.

Referrals 282

Referrals Advertising Advertising Channels 282

Hubspot Sales

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. If you think a CRM is an expensive tool only for large businesses, think again. Boost Customer Engagement and Retention Once you’ve made a sale, your work doesn’t stop.

Small Business 122

Small Business Small Business Software Software 122

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Hubspot Sales

JULY 12, 2018

If you dream of clocking out of your nine-to-five job for the last time and becoming your own boss, you’ve probably considered a variety of small business ideas. To help, I’ve pulled together 40 small business ideas for anyone who wants to run their own business. Best Small Business Ideas.

Small Business 145

Small Business Small Business Nonprofit Travel 145

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Make each piece of content valuable to your audience (read: not just sales copy). Never fear. Informational.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Hubspot Sales

MAY 3, 2024

That put a sour taste in my mouth regarding using that AI tool for my small business. Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. How AI Can Help Your Small Business First, consider three ways AI can support your small business.

Small Business 116

Small Business Small Business Tools Social Media 116

Pipeliner

JANUARY 29, 2025

This blog post will break down the key takeaways from their discussion, providing actionable advice and in-depth insights into how geofencing can revolutionize marketing strategies for small businesses. If a business promises a high-quality product in its ads, that promise must be fulfilled when customers visit the physical location.

Video 95

Video Advertising Advertising Marketing 95

No More Cold Calling

AUGUST 19, 2014

LinkedIn and other social media channels are fantastic tools for beginning conversations and new relationships. But when you send the generic invite (“I’d like to invite you to join my professional network on LinkedIn”) and follow it up with a sales pitch, you’re breaking all the rules of social media.

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

No More Cold Calling

JANUARY 30, 2014

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240

Eloqua Face-to-face Vendor Channels 240

BuzzBoard

FEBRUARY 28, 2024

Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” What Is a Small Business Digital Audit? Small Business Digital Audit Is Now Fast & FREE!

Small Business 105

Small Business Small Business Tools Prospecting 105

No More Cold Calling

OCTOBER 7, 2014

Showing up counts—in life and in sales. Your networking prowess is critical for sales effectiveness. As a sales professional, you’re already good at all that. Use social channels to find out what’s going on with them. Keep reaching out and preserving your most valuable sales asset—your relationships.

Meeting 240

Meeting Social Media Referrals Fashion 240

SocialSellinator

JULY 14, 2023

By utilizing social media services and marketing, small business owners can leverage their online presence , expand their reach, and engage with their target customers like never before. Yet, the fact remains that 77% of these businesses are leveraging social media platforms to boost their brand awareness and customer engagement.

Outsourcing Services 88

Outsourcing Services Social Media Small Business Small Business 88

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129

Channels Scale Hiring Lead Rank 129

Sales and Marketing Management

AUGUST 31, 2017

So whatever the size of your business – whether you are a scaling startup or a Fortune 1000 business – it’s critical to be clear about this vision and to articulate it clearly throughout your business and your sales channel. Understanding that there is a link between vision and sales is an important step.

Top of Funnel 246

Top of Funnel Oracle Scale Small Business 246

Sales and Marketing Management

APRIL 26, 2019

I was surprised to hear him talk about the fact that his company was now embracing specialist sales roles. The company had implemented a hunter/farmer model, whereby “hunter” salespeople were responsible for finding and closing deals, while “farmer” salespeople focus on retaining and growing business with existing accounts.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Hubspot Sales

JULY 31, 2024

In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. And while this is all great news for small businesses looking for a way to digitize and streamline their sales process—there are major problems looming. Namely, checkout problems.

B2B 119

B2B Lead Rank B2C Real Estate 119

SBI Growth

FEBRUARY 5, 2013

Your credibility with the sales leader will quickly dwindle. You should optimize every offline channel to continue your buyers journey online to declare themselves. Example 2: GoDaddy’s Perfect Match: When sexy meets smart your small business scores. As a Marketing Leader, you pay attention to mobile trends.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Smooth Sale

AUGUST 31, 2022

Five Ways to Increase Sales for Your Small Business. NOTE: Konrad Jasinski provides today’s guest blog, ‘Five ways to increase sales for your small business.’ Although the content speaks to small businesses, it would be a rarity for any to say they have all they can handle. Konrad Jasi?ski

Small Business 78

Small Business Small Business Hiring Discount 78

Smooth Sale

OCTOBER 23, 2024

Brand reputation holds immense power in a highly competitive business world. Yet, many small business owners and entrepreneurs overlook subtle factors that can tarnish their brand’s reputation. Consider the story of a small business that ignored customer complaints and lost loyal clients. Celebrate Success!

How To 103

How To Social Media Influencer Hiring 103

Zoominfo

NOVEMBER 4, 2020

For lots of sales professionals that seem to suit a management path, a Team Lead position is usually the next step. If you joined our Slack channels or joined any of our Zoom huddles, you’ll see like, “Why is Jane speaking up and motivating the team when she’s an ICP or individual contributor?”

Lead Rank 195

Lead Rank Lead Scoring Hiring Leads 195

Alice Heiman

SEPTEMBER 9, 2021

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Jon Ferrara, CEO of Nimble. Learn how the #CEO of @nimble created #salessuccess using marketing, personal involvement, and the secret sauce of closing a sale on this episode of #SalesTalkforCEOs with @aliceheiman. Watch the podcast below or on our YouTube channel.

GoldMine 148

GoldMine Microsoft CRM Twitter 148

Alice Heiman

JANUARY 22, 2025

Ivan shares his journey from bootstrapping to landing funding, his pivot to a top-down sales strategy, and the lessons learned from building a thriving startup. If youre a CEO looking to scale smarter, embrace innovation, or rethink your sales strategy, this conversation is packed with actionable insights you wont want to miss.

Networking 71

Networking Scale Pivotal LinkedIn 71

BuzzBoard

JUNE 26, 2024

Highlight the Common Challenges and Pain Points Experienced by Small Businesses in Their Digital Marketing Ventures In the ever-evolving digital landscape, understanding the complexities of small business digital marketing pain points can significantly enhance your agency’s efforts toward delivering exceptional marketing results.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Alice Heiman

SEPTEMBER 29, 2021

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Gary Goerke, the CEO of Clarity Voice , a company that offers unified communications as a service. . Gary and Alice discuss the decision to hire a sales leader in your business – and how whether or not to do so is just a question of if you want to grow or not.

Hiring 142

Hiring Benefit Real Estate Retail 142

BuzzBoard

SEPTEMBER 29, 2024

Summary A 2024 small business statistic reveals that 47% of all small businesses consider marketing as their primary strategy for growth. For instance, almost 36% of small businesses dont even have a website of their own! And rightly so. And the scope is huge.

Small Business 52

Small Business Small Business Customer Social Media 52

Zoominfo

MARCH 2, 2021

Want to know which mobile payment processing app is best for your business size? Some apps with lower fees are preferred by small businesses, while others, with flat fees and advanced features like talent management, are better for big business. Thankfully, these issues can be solved right at your fingertips.

B2B 244

B2B Nonprofit Enterprise Enterprise 244

Pipeliner

JUNE 29, 2024

In a recent episode of Sales POP! Online Sales Magazine and Pipeline CRM, host John Golden sat down with visionary entrepreneur Scott Gratesto discuss the power of relationship marketing in scaling small businesses. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Scale 52

Scale Small Business Small Business Lead Rank 52

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Social Media 205

Social Media Influencer Media Hiring 205

BuzzBoard

AUGUST 20, 2024

“ How to Start an Internet Marketing Agency Serving Small Business Understanding Why Small Businesses Can Benefit From the Services of an Internet Marketing Agency Digital marketing agencies are increasingly targeting small businesses, recognizing the untapped potential within this market sector.

Small Business 52

Small Business Small Business Scale Marketing 52

SalesFuel

JANUARY 3, 2025

The B2C marketing channel spending breaks as follows: Marketing employees $207 billion Paid media digital $230 billion Paid media traditional $65 billion Agencies/services $73 billion Events/sponsorship $42 billion Tech and data $38 billion The B2B breakout by channel is a bit different. Photo by Viridiana Rivera on Pexels.

Advertising 59

Advertising Advertising Opportunity B2C 59

Zoominfo

SEPTEMBER 9, 2020

One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. Yet, so often business development teams overlook this variable. Failure Point #3: Distributing Messages Through the Wrong Channels. Timing is everything. Want proof?

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Pipeliner

MARCH 31, 2025

Artificial Intelligence (AI) is reshaping accounting, particularly for startups and small businesses. This article explores key insights and practical applications of AI in accounting, providing actionable steps for business owners looking to leverage this technology. He is CSMO at Pipeliner CRM.

Account 52

Account Video Lead Rank Lead Scoring 52

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. 1 preferred tactic.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. If segmenting by job function consider the different departments you serve—like sales, marketing, customer service, or IT. In fact, studies show that email marketing has a 4400% return on investment ( source ).

Segment 219

Segment Email Marketing Marketing Buyer Persona 219