Highspot

JANUARY 7, 2020

Answer: Channel/Partner Enablement Leader. Building a play relies on three different subject matter experts (SMEs). Each SME should be one person. Topic SME – Often product or content marketing. Enablement SME – Most likely the enablement team member supporting the internal audience the play is designed for.

SME 85

SME Strategy Licensing How To 85

Allego

MARCH 24, 2022

You must rethink every aspect of your meeting—from subject matter expert (SME) presentations to handouts to role playing—not to mention how to foster the networking and collaboration that goes on when you’re face to face. Another way to get your sellers involved: sales pitch competitions. Announce the winner at the kickoff meeting.

Hiring 62

Hiring Exercises Face-to-face SME 62

Sales Hacker Training

JANUARY 5, 2021

Sam Jacobs: This week on the show, we’ve got Kata Nyitrai , head of global sales development for Meero, a fast-growing company in Europe. Meero and I discuss the best mechanisms for multi-channel communication and all the different ways people can reach out to other people. They have to see us everywhere on all the channels.

Scale 119

Scale How To Cold Calling Sales Cycle 119

Tony Hughes

MARCH 13, 2018

Just reading Jonathan Farrington's statistic that, 'the average quota attainment in B2B sales is below 60%,' prompts me to lay out a blueprint on how to fix it. Build out a YouTube channel of customer testimonials. There's never been more data on your customers readily available in social channels. Publish SME B2B content daily.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Close.io

FEBRUARY 24, 2020

It depends on the size of the company: In one study, it was found that more than 70% of companies with a sales force of over 50 people had a dedicated sales enablement person. However, only 39% of companies with less than 25 sales reps had one. But as a busy sales manager, you hardly want to add more tasks to your plate.

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

Hiring 135

Hiring Ideal Customer Profile Top of Funnel Lead Rank 135