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5 Ways Marketers Can Close the Engagement Gap with Sales Enablement

Sales and Marketing Management

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy.

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How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. That’s strictly for star players who know how to reap all the benefits of their sales engagement plan. . .

Scale 177
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Sales Tech Simplified: How to Measure and Improve Sales Proficiency at Scale

SBI

We call it Sales Tech Simplified. Steve: More and more companies are investing in sales enablement solutions, and as evidenced by your own SalesTech Landscape , there’s now a wide array of solutions and services for organizations to choose from. This week I interview Steve Preston , CMO at Qstream.

Scale 139
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Stop Neglecting Your Most Valuable Sales Channel [Q2 Referral Selling Insights]

No More Cold Calling

Your most neglected sales channel is your existing client base. They should be asking everyone they’ve met during the buying process—that’s how referrals scale. Schedule 30 minutes on my calendar , and we’ll discuss how you can get referrals at scale. One marketing platform or sales enablement app?

Referrals 177
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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

Channels 187
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Highspot and Gong Deepen Partnership to Help Companies Scale Winning Sales Behaviors

Highspot

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov. About Highspot.

Scale 98
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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. “Sales enablement is about more than sales.